The theme of bank marketing activities in the second quarter, many times some enterprises will hold activities to celebrate festivals or for some reasons. Before the event, the relevant person in charge of the bank will make an event planning plan. Let's share the theme of our marketing activities in the second quarter.
Section 2 Theme of Bank Marketing Activities 1 1. Activity Objectives
In order to thank customers for their long-term concern and support and further enhance our market influence, we held the following marketing activities with gratitude, striving to repay customers' trust, enhance customers' value, seek common development with customers and share the achievements created.
Second, the content of the activity
Carry out the theme activity of "getting surprises and gifts with e-banking"
1. Activity target: all corporate online banking, personal online banking and mobile banking customers of the branch.
2. Activity time: July 1, 2065438-1October 3 1, 20 1.
3. Activity rules: During the activity period, first, the corporate online banking customers of the sub-branches use corporate online banking to complete more than 5 accounting transactions, and only when the accumulated amount reaches 6.5438+0 million yuan can they participate in the lucky draw.
At the end of the activity, 10 lucky customers were selected and given _ _ _ _ _ _ worth of goods respectively. Second, the personal online banking customers and mobile banking customers of the sub-branch have completed five or more personal online banking and mobile banking bookkeeping transactions respectively, and each transaction can participate in the lucky draw if the amount exceeds 200 yuan.
Each person will receive the following prizes: 20 first prizes (individual online banking users 10, mobile banking users 65438), and each person will receive goods worth _ _ _ _ _ _. 500 second prize winners (250 individual online banking users and 250 mobile banking users) were given prepaid cards 100 yuan respectively.
Three. Activity arrangement
After the event, a lucky draw will be held in mid-June at 5438+065438+ 10. The lottery will be notarized by the notary department and randomly selected by the computer. Award-winning information will be announced in the business halls of branches and go to designated locations.
Four. Activity description
Within one month after the winners are announced, the customer's future designation of _ will be regarded as the customer's waiver.
Verb (abbreviation of verb) activity promotion
(1) Posters of this marketing activity are posted in all business outlets of the branch, and the activity information is displayed in a scrolling way through the led screen.
(2) The branch publicizes this marketing activity through TV, newspapers and other media.
(3) All branches and outlets of the branch answer customers' inquiries about this marketing activity.
Theme 2 of the Bank's marketing activities in the second quarter According to the notification requirements of the superior bank on the joint marketing activities of "loving government and enterprise customers, serving the public and serving finance", the Bank took active actions, carefully organized and combined with the actual situation of xx county government departments.
Targeted selection of target customers, implementation of target responsibilities, and better completion of the objectives and tasks of joint marketing activities. May 29th-July 30th, 3 1, marketing xx personal online banking users, issuing xx credit cards, handling xx personal financial accounts, and handling xx Peony E Times card users. The situation is summarized as follows:
First, establish institutions and organize them carefully.
In order to ensure the smooth realization of the goal of this activity, xx Bank established a joint marketing leading group of "Caring for government customers and serving public finance", with the president as the leader and the heads of relevant functional departments and outlets as the team members.
Unified organization, coordination and management of marketing activities, leading group meetings, careful analysis of government resources, careful classification, targeting key marketing targets, close cooperation of relevant departments and timely communication have laid a good foundation for this marketing activity.
Second, do a good job in business promotion and promote the rapid development of marketing activities.
During the event, xx Bank closely focused on the theme of the event and adopted a promotion method suitable for the actual situation of xx County to enhance the reputation of our bank's banking and political cooperation products. First, with centralized marketing as the platform and door-to-door marketing as the means, through high-level visits, banking seminars, door-to-door delivery and other marketing forms.
When marketing our financial products, marketers are required to go deep into households, explain and coach the knowledge of handling and using cards on the spot, so that cardholders can be familiar with the process of using cards, and services run through the whole marketing process, which has achieved good results.
For example, the civil servants of an institution quickly recognized and used the peony card of ICBC through the live demonstration of the marketing staff. After using the card for a business trip abroad, he went to the bank to thank the bank staff. The second is to strengthen counter marketing.
When government officials come to our bank to handle corporate business, the counter staff will introduce them to the relevant personnel in time, and the marketing staff will further talk with them to promote our financial products. Third, improve the incentive mechanism and highlight all-staff marketing.
In order to make full use of the social relations resources of employees of the whole bank and effectively mobilize the joint marketing resources of the whole company, the sub-branch added the special linked assessment of bank card business in the second quarter to the business target responsibility system, and through continuous improvement of the incentive mechanism,
Effectively mobilized the enthusiasm and initiative of employees in marketing. Many employees use their relatives and friends in government departments to actively market and have achieved certain results.
Third, do a good job in after-sales service and improve customer satisfaction.
In this marketing activity, our bank will also do a good job in after-sales service, improve the level of cardholders' use of cards, and make each cardholder satisfied as an important content. In order to improve the success rate of bank card transactions and avoid unsuccessful transactions.
Explain the "password times exceeded" and account management regulations to cardholders in time, remind cardholders to avoid over-limit transaction error codes, and remind cardholders to inquire about transactions first when the account amount is uncertain, so as to avoid full over-limit errors.
It not only strengthens the publicity and guidance for cardholders, but also improves the level of cardholders' card use and promotes the success rate of credit card transactions. Answering the relevant inquiries put forward by customers in a timely and complete manner, failing to answer them in time.
Call or pay a return visit at the appointed time to improve customer satisfaction and let a group of customers gradually cultivate in the process of "not using, unwilling to use and taking the initiative to use".
Theme 3 of bank marketing activities in the second quarter. Brief introduction of China Postal Savings Bank
China Postal Savings Bank is a national commercial bank established by China Postal Group, formerly known as China Postal Savings Bank. Postal savings has become an important force in China's financial field after more than 20 years of rapid development since it resumed operation on April 1986.
Moreover, China Postal Savings Bank is now a key cooperative bank for national financial funds, social security and agricultural insurance projects, and enterprises, institutions and enterprise groups closely related to people's lives, such as tobacco, electric power, mobile, China Unicom and various insurance companies, have carried out business cooperation with our bank.
At the same time of cooperation, the Bank has further deepened the ways and fields of cooperation with enterprises, institutions and enterprise groups by constantly improving the system and strengthening services, which has provided an effective cooperation model and perfect technical support for the Bank to carry out various business cooperation with more enterprises, institutions and enterprise groups.
1, the outlets are all over urban and rural areas, and the funds are collected quickly.
China Postal Savings Bank has built a financial service network with the widest coverage in urban and rural areas and the largest transaction volume: it has 36,000 outlets, 45,000 remittance outlets and 20,000 international remittance outlets. It is a dual-structure state-owned commercial bank covering urban and rural areas.
Whether in cities or remote towns and villages, Postal Savings Bank can rely on its huge network advantages to provide convenient and fast services and support for enterprise fund management and provide a broad network platform for enterprise development.
2. The powerful advantages of the settlement system
(1) The connection mode between the business system of the Postal Savings Bank and the payment and settlement system of the People's Bank of China is the most advanced "one-stop connection" in China, which reduces intermediate links and improves settlement efficiency. Through the People's Bank of China's intra-bank remittance, intra-city remittance or large and small payment system, the settlement of funds can be completed in the shortest time by using settlement tools such as wire transfer or bills (checks).
(2) In addition to the traditional settlement method, the settlement of funds between personal accounts can also be realized through the bank telephone self-service banking terminal-"Shangyitong", which is convenient and fast, and is not limited by time and region.
3. Convenient enterprise online banking function
The bank's corporate online banking business is powerful, and the group company service function of online banking can realize real-time rapid transfer of funds, providing customers with unified, safe and fast banking services.
Corporate customers can get services such as account inquiry, reconciliation service and fund transfer without leaving home, which overcomes the space limitation, greatly saves time and cost, and provides personalized setting of accounting transaction process, which is flexible and convenient, and provides a strong guarantee for enterprises to expand their own scale.
Second, the purpose of the activity:
By carrying out financial knowledge into community activities, on the one hand, it can teach community residents and ordinary people the financial knowledge and skills they need to know in daily life, enrich people's financial knowledge and financial management methods, popularize people's financial knowledge, and improve people's ability to identify and prevent risks;
On the other hand, financial knowledge will be introduced into community activities, and the people will gradually get to know the Postal Savings Bank through the introduction of its culture, superior services and on-site display of special products.
Lay a good impression and familiarity with the brand of Postal Savings Bank from the deep heart, fundamentally enhance the brand image of Postal Savings Bank, and realize the double harvest of brand image and economic benefits of Postal Savings Bank.
Three. Content of service plan
According to the community characteristics of Xinyi Community, in view of the needs of property management companies and community residents, and in line with the principle of win-win cooperation and customer service, we can provide the following services for the community:
(1) Fund collection and settlement services
Xinyi Property has opened an enterprise account in our bank, and launched online banking business for enterprises to collect enterprise funds. Property companies and enterprises doing business with them can transfer funds at any time according to the needs of fund management through the' unit settlement account' opened in our bank and corporate online banking business.
(2) Institutional financial services
When the property company has idle funds, the bank can provide various fund management and investment services for the property company according to the amount of funds and the idle period, such as time deposits, call deposits, agreement deposits and various financial services, as well as other RMB financial products (such as monthly wealth management products).
The turnover period is one month, and the expected annualized rate of return 1.9%). In the case of large amount of funds and special demand for income, we can also tailor-made wealth management products to ensure the preservation and appreciation of your company's funds and achieve the goal of stable growth of capital efficiency.
(3) Providing loan services
Our bank has launched a variety of loan businesses suitable for enterprises and individuals, such as personal second-hand housing loans, small loans, personal business loans, and small and medium-sized enterprise loans. Our bank will give priority to accepting and investigating loans applied by property companies, their employees and community residents within its jurisdiction;
Give priority to meeting the loan needs of customers who meet the credit conditions within the scope of credit scale; Give preferential interest rates within the scope permitted by the policy; Under the premise of risk control, simplify the business process and shorten the processing time limit.
(4) Providing intelligent services
Due to the differences in consumer demand. For example, older owners may prefer more common property management services. For young people, they may prefer some special services, such as paying various fees and other special services.
We can open up some intelligent services and introduce a series of services that change the traditional lifestyle, such as water, electricity, coal and property management. Owners can use bank cards to swipe their cards or pay, reducing the time and energy spent by owners in these areas.
At the same time, relying on the postal savings service network all over urban and rural areas, it provides various collection and payment services for Sakura property, such as paying wages, collecting water and electricity, and property fees.
(5) Expand business promotion.
For a long time, the bulletin board of residential quarters has been the main platform for information exchange between property and owners, but there are always some problems in this form, such as limited information, weak timeliness and poor operability. And the form of "LED display screen and bulletin board"
With the precise control of information technology, publicity content can be updated in large quantities at any time, which is much faster than other ways to update publicity information.
It can publish some financial service information closely related to people's surrounding life, and update daily public welfare information such as weather forecast, dressing index and property notice. To facilitate residents to know the information they need when they enter and leave the community.
This public information platform has brought convenience to owners and properties. If the owner needs to rent a house, there is no need to post small advertisements outside, and it can be released for free. This property can also be used as a notification blackboard, community notification, etc.
In addition, the implementation of day and night display, residents can read at any time. In a certain sense, it can not only solve the residents' demand for information, but also narrow the distance between owners and property, form a good combination of public welfare and business, and create a harmonious community culture.