Here is something serious, I hope it will be useful to the subject. Content creation is mainly focused on popularizing loan knowledge. Do not publish advertising information, and do not include any words or texts related to attracting traffic. In the early stage, focus on micro headlines. There is no limit on the traffic of micro headlines, as long as the content is decent and the speed of attracting fans is not too high. Poor, if you don’t want to write an article, you can just do a Q&A, and the Q&A traffic is okay; when creating graphics and texts, focus on hot words and long-tail words in the industry on the platform. Remember to add keywords at the end of the text, and avoid more than 3; There are not many hot spots in our industry, so don’t blindly pursue hot spots, as it is easy to go astray; some loan knowledge content is basically poorly written, so when creating content, try to create it with your own perspective and language habits, and do not plagiarize; do not Pursuing platform certification, our loan assistance industry is a waste of self-media platforms, and certification is extremely difficult, unless the company is a large licensed institution or has CFA/CFP and other certificates; Toutiao fans are nationwide, if you want to be local, try your best Add the location when sending text content, and you can also use "city experts" and "city headlines" to publish content, which will help attract local fans.

These are relatively basic things. As for more details, the subject owner can pay attention to some course videos on the platform.

As for advanced things, currently I can only explore them by comparing them with content from other industries. We will communicate with you if there are any results in the future.