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Pastoral Complex —— Rural Tourism and Leisure Agriculture
Pastoral complex originated from the concept of agricultural complex. In 20 12, in Yangshan town, Huishan district, Wuxi city, the first rural complex in the mainland-"Wuxi Pastoral Oriental" broke ground. In the same year, at the beginning of 1 1, Academician Chen Jianping published "Agricultural Complex: A New Carrier of Regional Modern Agriculture Development" in Farmers Daily, and put forward the concept of agricultural complex for the first time. He advocated extending the industrial chain and enhancing the added value through the mutual integration and functional expansion of rural primary, secondary and tertiary industries, so as to improve economic benefits, increase farmers' income and promote the fundamental transformation of agricultural development mode. On February 5th, 2007, 2065438, as the highlight of modern agricultural development, "pastoral complex" was written into the No.1 Document of the Central Committee, which was fully affirmed and supported, and then became a new model of China's agricultural and rural economic development and an important path to accelerate industrial integration and rural revitalization.

With the development of rural complex, rural land development and financing mode are constantly innovating. The innovation of land development mode has further solved the problem of agricultural land use, encouraged rural areas to renovate villages and integrate houses and bases. The innovation of financing mode is conducive to solving the problem of rural economic development, satisfying the diversified interests of industrial and commercial capital, farmers, finance and other subjects, and enriching financing channels. In this process, in order to prevent foreign capital from appropriating rural assets, farmers' cooperatives should always be regarded as the core, and long-term financial support should be provided for the development of rural complexes through land property rights, enterprise investment and bank loans.

Pastoral complex is a brand-new development model that integrates modern agriculture, pastoral community and leisure tourism, and highlights rural characteristics, and belongs to a brand-new concept. As a brand-new urbanization format, rural complex can adjust the supply-side structure and affect the public's production and lifestyle; It can effectively enhance the agricultural value, ensure the intensive utilization of rural resources and further optimize the structure of agricultural products; It is conducive to accelerating the integration and development of primary, secondary and tertiary industries, gradually realizing agricultural modernization and building a beautiful new countryside. At the same time, building an idyllic complex will help farmers get rid of poverty and become rich, and provide new impetus for the inheritance and protection of local civilization.

The traditional agricultural park is mainly a production mode to expand farmers' income, and at the same time, agricultural products can ensure their supply and improve their market competitiveness. It is a linkage rural economic organization model established by the development of rural agricultural economy and the increase of kinetic energy.

Pastoral complexes are mostly put forward from the perspective of regional spatial development and rural development. Rational development of rural resources, to create circular agriculture, creative agriculture, farming experience and regional complex.

The pastoral complex mainly takes modern agriculture as the basic core, the primary industry as the center, comprehensively expands the multi-function of agriculture, and extends the development on the basis of original ecology agriculture and leisure tourism. This is a development model that combines rural production, rural life and rural tourism. It is different from some previous farms and agricultural parks. It is a basic form of park gathering in space and has no comprehensive connotation. There should be three to five industries in the integration, and these industries are combined across chains. The primary, secondary and tertiary industries in rural areas should be organically integrated, supported by many different formats, coexist at the same time and have many different functions.

Pastoral complex is a typical industrial body with many different formats. It is a fitness activity with rural development as the mainstay, tourism as the guide, industry as the center of gravity, culture as the ideology, transportation, logistics and communication as the basic foundation, and rural revitalization as the goal. Pastoral complex combines agriculture, industry, tourism and other service industries, and combines tourism, leisure, food health and other functions within a certain geographical space, so that local production and processing, including some other facilities, can achieve common development.

With the continuous progress of urbanization in China, people's requirements for the ecological environment and nature are getting higher and higher, and they are increasingly yearning for the rural lifestyle. Even many people have an impulse to escape from the city. Therefore, optimizing the rural ecological environment is a means to improve the living environment of farmers at present, and it is also a basic measure to attract more foreign village residents and tourists.

In order to truly embody the concept of friendly and healthy ecological environment, the pastoral complex should first fully consider whether the ecological environment is high enough, whether the air is fresh enough, whether it can provide more green organic food to the local area, and whether it can carry out some activities to make the body healthier. At the same time, we should also take into account the discharge of domestic sewage and excreta in rural areas, and how to treat production waste harmlessly, build a greener and recyclable society, popularize a healthier and more environmentally friendly lifestyle, and maintain more rural landscapes to achieve sustainable development of rural life.

The construction of rural complex cannot copy other people's models to avoid homogenization. We should base ourselves on our own historical and cultural heritage, realize personalized development, enrich the park's characteristic projects, enhance brand awareness and form our own characteristic brands. Excavate local customs, habits, lifestyles, concepts, etc. On the basis of respecting and protecting nature, we should use and transform them, find a breakthrough, create characteristic projects, increase the consumption experience and gradually form our own bright spots.

To sum up, in the process of construction, the pastoral complex can effectively make all walks of life in China get more development and play a very important role. At present, the development of rural complex in China is still in the primary stage, and most areas are brewing breakthroughs and carrying out pilot cultivation. The specific development mode and path need more exploration. In the future, under the policy guidance and planning of governments at all levels, builders need to constantly innovate their development concepts, tap their distinctive advantages, optimize their functional orientation, and explore a more distinctive, livable and business-friendly road, so as to make the region more promoted and sustainable.

reference data

Baidu encyclopedia-pastoral complex

Forum on Industry and TechnologyNo. 19No. 13-Pastoral Complex: New Ideas for Rural Industry Integration and Development, 2020.

Research on the Development of Rural Complex under the Background of the Integration of "Culture, Tourism and Agriculture"

Tropical Agricultural Engineering 202 1 Vol. 45,No. 1 —— Study on the Development of Rural Complex from the Perspective of Rural Revitalization.