A few days ago, I met a friend who owns a furniture store on the street. During the conversation, I learned that the store has been closed for several months.

He looked haggard and complained that it is really difficult to do physical business nowadays. I used to work as a hotel chef, but later opened my own shop and made a pot of gold. I felt that making money in catering was too hard, so I decided to change my career.

I once went to Dynasty Mahogany Furniture Store to look at furniture. At that time, Dynasty was still there on Bayi Road. Seeing that Dynasty’s mahogany furniture business was booming, I suddenly came up with the idea of ??starting a furniture business.

Through bank loans, plus the pot of gold earned from catering. I found a shop with an area of ??nearly 1,000 square meters. Three clerks were hired. Purchased from Shunde, Guangdong. Go ahead with a confident plan.

But man’s calculation is not as good as God’s calculation. The business was okay two months before the opening, but more than two months later, the epidemic coincided with the epidemic, and the property market cooled down, and I didn't know how to operate and manage, let alone marketing planning. Therefore, there are fewer and fewer customers coming to the door. The rent for the storefront is expensive, and the store clerk’s salary is also required. I lack experience, and my purchasing channels are not as good as those of established stores, so I will naturally not be able to compete with those established and powerful stores. It has been operating at a loss and closed after less than a year. Not only did he not make any money, he also incurred a heavy debt. What you can see from his retreating back is exhaustion.

As the saying goes, every other line is like a mountain. When investing and starting a business, you must do things that you can control. It’s not just a matter of enthusiasm, seeing other people’s business booming, and blindly following suit!

Why are other people doing the same furniture business getting better and better?

When I walked to Dynasty Furniture Supermarket today, I saw deliveries being made at the door early.

Entering the store, I saw several ladies choosing furniture. The clerk took a ruler to measure the size of the furniture after it was placed.

Less than half an hour later, another elderly couple came in to buy furniture.

One look and you can tell that Dynasty Furniture’s business is booming right now.

When other furniture industries are in recession, why does Dynasty’s business buck the trend?

First of all, he has his own factory, where he has all kinds of furniture of different grades suitable for different consumer groups, which can be purchased in one stop. Treating guests with sincerity has formed its own reputation. Coupled with the image of being a leader in the furniture industry in Chenzhou for nearly 30 years, as well as the timely introduction of preferential measures, the business is naturally growing.

There is an old saying: If you are not in this business, you should not enter this kind of door. When investing and starting a business, you must do it in an industry that you are familiar with and can control!