According to the reporter's unannounced visit, on October 28th, 2002165438/KLOC-0, Mentholatum was awarded compensation by the people's court for the expenses owed to Chengdu Mingjia Cosmetics Co., Ltd. The judgment documents of the first instance showed that Mingjia Company had a long-term equipment distribution relationship with Mentholatum Chengdu Branch. The conclusions of this case are as follows: 1. The appellee Mentholydon needs to pay 639,902 yuan to the appellant Mingjia Company and bear the loan interest; II. The appellee Mentha Sutan needs to pay the capital occupation fee to the appellant Mingjia Company (387,540.8 yuan is the quantity).
Up to now, on May 6th, Mentholatum Company failed to execute this legal right on schedule, so it was listed as an executor of breach of trust by Jinjiang District People's Court in Chengdu, with the execution target of * * * 950 145 yuan.
Mentholatum is a well-known cosmetics company. The group's skin care brands include Mentholatum, Letun, Myoresearch, Xinbi, Lebi and Lefujie, which have a certain position in the industry and a certain number of fans in the industry market. This time, Mentholatum's brand reputation is bound to suffer heavy losses, at the same time, many news media also took the opportunity to expose its darker history.
Mentholatum is well-known in the skin care market, and posters promoting its products can often be seen in subway stations. Mentholatum's lipstick products are also unique in the cosmetics industry. According to the data, in 20 15 years, the market share of Mentholatum lipstick products in China reached 60%, but it also happened.
Just last June165438+1October, the male lip balm SPF 15- ice cold type produced by Mentholatum was found to be unqualified in the sampling inspection. Zhongshan Municipal Market Supervision Administration imposed the following penalties on Mentholatum: take back 1427 pieces of men's lip balm. Illegal income 4957 1 1.2 yuan.
Some well-known brands are not too bad in quality, but their marketing promotion is not very good, so it is easy for well-known brands to drown or close down. In the period when mellow people are also afraid of wine fragrance, it is difficult for well-known brands who do not understand marketing to prosper only by excellent quality. However, some brands are over-promoted, which infringes on the rights and interests of some people, and will also make corporate brands quickly fall into negative public opinion, and finally lose all user evaluations.
Therefore, it is easy to be a famous brand in the cosmetics industry, but difficult to be a user evaluation. The development of a towering tree needs not only time, but also nutrients.