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Story: Chen Keming, king of dried noodles: Make every detail perfect.
chen keming

I always think that details are very important. Sometimes a small detail determines the success or failure of your life. Some problems need to be observed under a microscope. For example, as a food enterprise, we should not be careless about food safety and never let go of every detail.

As perfect as possible; Some problems need to be looked at with a narrow eye, such as personal gains and losses, so as not to make people who cooperate with me suffer, that is, to look down on "me" and look at their own interests with a narrow eye.

Doing business is the same as being a man, starting from small things and paying attention to the tiny details around you. It is these little things and details that make you succeed step by step.

This is a life lesson I have learned from years of growth and thinking.

In my 30 years as a professional noodle maker, there are many details that make ordinary people look inconspicuous, but they often remind me that this may be a trivial problem in the eyes of others, but I have learned a lot from it.

One is a story that happened to our dealer. The hero of the story is Feng, who is now the general manager of Shanxi Jincheng Jiaji Trading Co., Ltd. Feng always works in business and climbs up step by step. He said that no matter what he does, he should be a man with a conscience. When he runs the market alone, he always carries a rag with him. Because the products they sell are going to be on the shelves, they always wipe the customers' shelves with rags, which is spotless. Now, he asks his salesman to carry a rag with him and clean the customer's shelves carefully every time.

Although this is a trivial matter, I think Feng is a calculating and business person. Take a rag with you and help customers clean the shelves at any time. It didn't take much time, but it left a good impression on customers and consumers. What we do is food, and the most basic thing about food is hygiene and safety. A small move may make people feel that this is a responsible enterprise, and the products produced by such enterprises will definitely make people feel at ease.

Several years ago, I went to Japan, where I heard such a story. There is a foreign trade company in Tokyo, Japan, which has trade relations with a British company. Managers of British companies often need to buy train tickets from Tokyo to Kobe. Soon, the manager found that every time he went to Kobe, the seat was always at the right window, and when he came back, he was always at the left window. The manager asked the conductor of the Japanese company why, and she smiled and replied, "When the bus goes to Kobe, Mount Fuji is on your right;" When you return to Tokyo, Mount Fuji is on your left. Most foreigners like the beautiful scenery of Mount Fuji, so I specially arranged different seats for you. "The British manager was very moved. He immediately increased the trade volume of this Japanese company from 500,000 pounds to 2 million pounds.

In his view, as an ordinary employee of this company, he can be so attentive to such a trivial matter, so what is there to worry about doing business with such a company? I think this story is similar to Feng's request for a shop assistant to take a rag.

There is another little thing that happened to my brother Chen Kezhong. We had a promotion in Yueyang that year, and we cooperated with Yueyang Evening News at that time. We sent some noodles to the newspaper. One night, a deputy editor-in-chief surnamed Jiang called Ke Zhong and asked him how to cook noodles.

Manager Jiang's wife is not at home. He wants to cook a bowl of noodles for dinner, but he wants to know why the cooked noodles are not delicious. So I called the general manager for advice. Chen Kezhong inquired about his method of cooking noodles in detail and learned that when he put cold water, he put the noodles together. Therefore, Chen Kezhong introduced the method of cooking noodles with great enthusiasm. Add a small amount of salt to the pot first, so that the cooked noodles will not be burnt; Second, wait for the water in the pot to bubble before putting the noodles, stir a few times and then cover the pot. After the water boils, put some cold water and roll it for a few times to eat. Third, when cooking noodles, add a tablespoon of vegetable oil to the water, which can not only prevent the noodles from sticking firmly, but also prevent the noodle soup from foaming, so as not to overflow the pot and dirty the cooker; The fourth is to prepare chicken soup or other bone soup, and fish out the cooked noodles and put them into the prepared soup; Fifth, add an fried egg or shredded pork.

The next day, the boss also specially called to express his thanks. The noodles he cooked according to the method introduced by Chen Kezhong are very delicious. Later, the vice president often introduced Chen Keming noodles to colleagues and friends, and exchanged experiences in cooking noodles with them.

When the housewife is not at home, it is really a good choice for a man to cook a bowl of noodles for dinner. Noodles are of good quality and need to be cooked. Such a detail makes us feel that there are still places where the service is not in place. We will improve it immediately. Since then, our noodle packaging has been printed with pictures and pictures of how to eat. This small change has sent a warmth to consumers.

Let every detail be perfect, which is the cultural concept advocated by Keming flour industry and our strict requirements for products. In my opinion, the product not only has quality, but also its spiritual connotation. The perfection of every detail has created the culture and quality of "once-in-a-lifetime acquaintance".