Don't buy and sell loan resources at will. It is suggested that the way of drainage should be accurate.
Second, how to attract customers with loan sales?
(1) Recommended by friends and relatives of their own resources For loan officers who have just started this industry, it is the most convenient way to start with the free resources around them. You should learn to integrate the resources around you, and start your first step by tapping the resources around you and using the recommendations of new friends. The ready-made resources around us are: 1) kinship: own kinship, spouse kinship, friend kinship, extended kinship of own kinship, extended kinship of spouse kinship, extended kinship of friend kinship? Relativity is very complicated, so we should make good use of the seven aunts and eight aunts around us. 2) friends: friends of friends, friends of friends, friends of friends? It sounds like a tongue twister, but the reliability of friends introduced by friends will be higher, and their trust and loyalty to you will be much higher than that of their own customers running around. (3) Colleague relationship: current colleagues, past colleagues, colleagues during internship, and colleagues who work temporarily? You may have worked in more than one company, and you may have colleagues who have jumped ship. Are your rich customer resources, and you may have a competitive relationship with the loan officer. However, peer cooperation and customer recommendations sometimes come from colleagues. Therefore, it is very necessary to get along with colleagues. (4) Relationship with fellow villagers: fellow villagers of the same family origin, fellow villagers of the same family residence, and elders of the same family origin or cohabitation with close relatives; (5) Classmate relationship: primary school classmates, junior high school classmates, senior high school classmates, college classmates and classmates; (6) Customer relationship: your direct customer, your indirect customer, your direct business or customer, your indirect business or customer? I won't go into details about the above-mentioned ready-made customer resources. In addition, you can make more colleagues, such as bank credit managers, credit consultants, loan intermediaries and so on. These resources are closely related to you and can lay a foundation for colleagues to abandon orders and refer them to customers in the future. According to a friend, the credibility is high and the risk is relatively small, but the disadvantage is that everyone needs a loan every day, sometimes it depends on the timing. (II) Professional loan service platform The professional loan service platform does not refer to classified information websites such as 58 Tongcheng and Jiji.com, but a credit distribution and service platform similar to Panda's grabbing orders. Any professional credit manager and loan officer can register and settle in Panda's platform to get customer service opportunities and various effective tools. Before, some credit managers have already obtained some high-quality customers in Panda's bid. Although the price of high-quality customers will be higher, their qualifications are credible, their intentions are high, and it is easy to get orders. (3) distribute small advertisements, announcements, business cards, etc. On the street, although it is not as good as the advertisements of TV stations, Focus Media and other media, the cost of such advertisements is low for loan officers, and it is a way to form a single consultation volume. But the problem is that the credibility of the distributed small advertisements is low and it is difficult to gain the trust of customers. (4) The number of advertisements such as non-stick advertisements for corridors and elevators, LED advertisements in residential areas and outdoor advertisements is important. Residential residents who directly face corridors and elevators without advertising need loan officers to spread advertisements in an all-round way, which is more direct. As long as it is not discovered and cleared by the merchants, the prescription is still very long. However, the problem is that it is very laborious for loan officers to run and post advertising fees, which consumes a lot of time and cost, and also requires certain funds. (5) Accurate positioning according to customer groups This method needs to invest according to the group of your loan products. For example, if you want to promote college students' consumer loans, then your exhibition location will be concentrated in major universities, canteens, publicity columns, teaching buildings and so on. If you want to promote car loans, then your main exhibition locations will be shops, car markets, car rental companies and other places around 4S; If you are promoting enterprise loan products, then you can wander around high-end CBD and office buildings and find the main person in charge of the enterprise. : classify customers according to their names, ages, genders, hobbies, birthdays, family situations, occupations and incomes, and establish customer files; Often take the initiative to contact customers, so that old customers feel respected, so that customers can establish friendship and become friends with customers while remembering you and your company, for example, send holiday greetings to customers on holidays, send blessings to customers on their birthdays, and send small gifts; Invite to participate in various activities of the company (annual meeting, business trip, etc. ); Publications are given away, and periodicals of enterprises are given away regularly. However, customers have witnessed the growth of the enterprise and let them constantly strengthen their trust in the enterprise.
Third, how to promote loan drainage is better?
To aim at the crowd, you should expose your product to the target crowd.
Fourth, how to promote loan drainage is better?
How about keyword promotion?