Since the outbreak of the novel coronavirus epidemic, many industries have been wailing. The reason is that the virus spreads very fast, and the whole country is responding to the call of "wearing masks, washing hands frequently, going out less and gathering less", and the situation of all walks of life is very difficult. In the face of the epidemic and the cold winter, what new measures have car companies provided for consumers?

Recently, news of donations from various enterprises to Wuhan has emerged one after another, but in this solidarity, Xibei Youmian Village is particularly eye-catching. According to Jia, the owner of Youmian Village, if the epidemic continues, even the loan from the bank will not last for three months, because employees will be paid 65.438+0.5 billion yuan a month. As an indispensable food and beverage industry, this is true, not to mention the automobile industry?

In 20 19, the automobile industry can be described as "severe winter+Joan Hinton". According to the data released by China Automobile Association, since July 2008+2065438, the growth rate of production and sales in the automobile industry has been continuously negative, and the industry data has declined across the board, with the decline rate of domestic automobile brands exceeding 20%, which is extremely rare in the rapid development of the automobile industry in the past 20 years.

Although some data show that after the SARS in 2003, there was a large-scale sales explosion in the automobile market, what we need to know is that the automobile market in China has been growing at a high speed in the past 20 years, which is different from the current negative growth environment.

In addition to environmental reasons, the second is the form of car sales. As the head of most people, cars must be carefully considered before making a decision. This must include multiple test drives in the store, car viewing and multi-brand comparison. However, affected by the epidemic, these daily gatherings will naturally stop, which is also a problem faced by car companies.

No one can avoid natural and man-made disasters. However, the sudden "black swan"-the epidemic situation, has caught many dealers off guard. According to a Japanese joint venture brand dealer, the Spring Festival was an excellent sales time in previous years, and this year, the sales staff in the exhibition hall were specially increased to provide services. However, since the outbreak of the epidemic, most people have begun to respond to the door. The number of people entering the store in a single day has dropped from the previous hundreds to the present, and the order volume has naturally dropped sharply.

Many dealers with high inventory said that if the current situation continues, many dealers will face bankruptcy in less than three months, which will be the real winter of the automobile market.

"The mountains and rivers are different, and the wind and the moon are the same." When the real winter comes, who can escape? Only with the joint efforts of car companies and dealers can we tide over the difficulties. Therefore, car companies have announced new measures to maintain pre-sales and after-sales service.

For example, Guangzhou Automobile Toyota recently announced that customers can make online car consultation, make an appointment for test drive, book car payment, loan approval and maintenance appointment. At the same time, offline sales stores will take epidemic prevention measures, including regular daily disinfection of exhibition halls, high-frequency disinfection of exhibition cars and test cars, wearing masks by sales consultants, taking up posts after passing health tests, and preparing separate negotiation spaces for customers. In addition, the store will also provide maintenance, appointment to pick up and deliver cars, vehicle disinfection, 24-hour rescue and other services.

Another example: On February 4th, Beijing Hyundai announced that it would strictly implement the disinfection of exhibition halls and optimize the reception process. And carry out online marketing, launch the official website online model exhibition hall, provide customers with on-site test drive, car delivery and other services, and further optimize the after-sales reception process during the epidemic according to the after-sales service needs of existing car owners.

According to incomplete statistics, the car companies that have formulated relevant policies to provide relevant services to users are: Dongfeng Da Yue Kia, Hongqi, SAIC Roewe, Beijing Hyundai, Jaguar Land Rover, Great Wall Haval, GAC Toyota, Starway, finidi, Volvo and so on. Although some brands have not officially announced relevant policies, I believe that most other car companies are also in the process of formulating policies. I believe that in the near future, most car brands will be covered and most consumers will be taken care of.

In my opinion, this car enterprise initiative can be described as a combination of online and offline, ensuring to provide consumers with pre-sales and after-sales services as much as possible. Is it possible that temporary measures against the epidemic are a new beginning of the transformation of the automobile industry, a brand-new service model and a closer combination of online and offline, which may affect not only the present, but also the long-term existence in the future?

Although the current epidemic situation is still grim, as the saying goes, "there are always more methods than problems." In the meantime, as long as all measures are taken, there is no need to panic excessively. I believe there is no difficulty that I can't pass! Spring blossoms, the epidemic is over, and it is time for the automobile industry to usher in new hope!

Editor: Qi Chao

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.