From the perspective of consumer finance, business scenarios can be divided into two dimensions: demand rigidity and service standardization, so they are non-standard.

"Football" IP has gone beyond the simple concept of investment. "Football+Finance" is not only an advertisement on a jersey, but also deeply integrated with Internet financial innovation businesses such as crowdfunding and wealth management. Football is becoming the largest IP in the field of internet finance, and the deep combination of "football+finance" has also changed the status quo of the industry.

The mature scenario is that most consumers will consciously use financial instruments to complete commodity transactions. For example, buying a house with a loan is the common sense of consumers, and car loans are gradually becoming popular. The penetration rate of new cars can reach more than 50%. At the same time, financial institutions have also formed a relatively complete product and risk control system, which can control industry risks at a low level. More mature scenes such as 3C, teaching and training, medical beauty, etc. , vertical scene.