Brand change is an eternal theme. Fortunately, classic models are still around. I am no longer in the world, but my legend still exists in the world. Let us continue to introduce the third classic brand!
Nudie Jeans: Famous for Tailoring
Hailing from Sweden, the Nordic country, it started from an unknown small denim factory in 2001 and sold one million copies worldwide in just five years. pair of jeans, sales reached 25 million euros (in 2005), 2/3 of which came from overseas. Nudie Jeans' sales growth rate of 78% was achieved while deliberately reducing production volume. It is worth mentioning that Nudie Jeans does not spend a penny on advertising! The meaning of Nudie’s name is naked truth about denim. It treats jeans as the second layer of skin of the human body and selects the highest quality denim from Italy and Japan. The hand-woven fabric is gentle and caring for the skin and is indescribably comfortable.
Classic models include rrds (boot cut), ssds, gtds, etc., among which the lab serie is nudie’s small workshop series. As for the statement of not washing for 6 months, it is actually a marketing ploy. Since nudie is not deeply dyed, washing it too early will not produce a strong contrasting effect, and the nudie fabric itself basically does not shrink, so there is no worry about texture shifting. , after 6 months of washing, no matter what kind of pants they are, they will not be ugly after growing up. Everyone should have their own ideas when dealing with this issue. It does not mean that nudie must be washed after 6 months. Raising cattle is inherently casual, and it is better to wash it if it is dirty.
Nudie Jeans insists on producing 100% organic cotton
Recycling old jeans to protect the environment
Fob: The Light of Okayama
The largest and most professional jeans manufacturing factory in Okayama Prefecture, Japan has a history of 35 years of jeans manufacturing!
The reason why it is not called FOB and the addition of a FACTORY means that FOB is a comprehensive company that produces its own brand and OEM jeans for other brands, as well as customizing fabrics and dyeing for other jeans brands! ! Because FOB has a history of more than 30 years in Japan, is large in scale, and has professional technology, it has always monopolized the jeans manufacturing industry in Okayama! ! The famous Real McCOY, Gleem, pocky's, NYLON, warehouse, etc. and other brands that I don't know about are all more or less inseparable from FOB FACTORY! Classic pants type 096, 098.
In the long-term OEM process of jeans, we have accumulated rich experience in dyeing, fabric weaving and finished product sewing. It can be said that FOB FACTORY has made outstanding contributions to the development of Japanese jeans. Without FOB FACTORY, there would be no glory of Japanese jeans. One sentence review: Old factory, small brand, quality guaranteed, price not too high.
STORMY BLUE: Old Delicious Taste
Designer Masahiro Shimura refers to the basic design of the old American brand PHERROW'S in the 1960s and combines it with manual processing to give it the flavor of old American cowboys and a special traditional wooden fabric. Machine-made 14.5OZ denim uses pad dyeing techniques to dye STORMY BLUE's blue-dyed elf SB pattern LOGO on the back pocket, which is very unique. The war version is also made with 5 different buttons and plaid. It is also worth mentioning that Shimura was once engaged in fabric selection for JM, and his skills are evident. The sizes of this brand are very confusing, and they are often marked randomly. Sometimes w38 only has a waist circumference of 82cm, so friends who are willing to buy this brand of pants should be careful, because the size on the leather tag is inaccurate. Classic pants styles include 451p, 471p, 421xx and 451xx.
The other 15th is the 421xx pants type, with obvious vertical drop characteristics, equipped with cylindrical packaging and flags, which can be regarded as a sincere work in recent years.
THE FLAT HEAD: The person in charge of feelings
First of all, I would like to introduce the founder Masarao Kobayashi. President Kobayashi was expelled from school in February of his third year of high school after doing all kinds of bad things. I left my relative's company after working for less than 2 months. Later, under the influence of the movie "Wolf Patrol", the dream of racing cars was left in my brain. While working in a vehicle inspection institute, I continued my dream of racing cars, but to realize this dream, huge funds are indispensable. When he was 20 years old, he took out a loan of 9 million yen to open a bar. After three and a half years, not only was the loan repaid, but 5 million yen was saved. Bao Shijie bought his dream car, but he was busy with work at the time and had almost no time for racing. With the idea that the more you pay, the more you get, you took out another loan of 15 million yen to start your own jeans business. The loan was paid off four years later. Xiaolin Shechang, whose family is not rich, spends a lot on Levis. In the first grade of middle school, he used his New Year's money to buy his first pair of Levis.
From opening a vintage store to establishing his own brand in 1996. Now THE FLAT HEAD has created its own characteristics, especially the process of dyeing fabrics, which is ahead of other brands. Most brands generally use 14 dyeing times, and only high-end products will be dyed for 24 times or more. However, in order to obtain more beautiful fading, THE FLAT HEAD dyes the fabric 24 times for all products in the entire line. Its cloth is produced by one of Japan's top companies, known as "Okamoto DENIM". Also, there are only 4 THE FLAT HEAD machines in Japan for hemming trousers' buttonholes, and it owns 2 of them. Generally, the buttonholes of jeans are opened first and then hemmed, but this machine does the opposite, strengthening the firmness of the buttonholes and making them less likely to wear. And we know that the wear and tear of the back pocket threads of jeans after long-term wearing will cause the pockets to crack. The stitching used by THE FLAT HEAD is quite strong among Japanese cows. But this still cannot meet Xiaolin's quality requirements. The new products to be launched in 2007 have improved the design of the trouser pockets, making them more beautiful and less likely to be damaged. And it has also got rid of the shadow of purely imitating LEVIS and created its own unique style
It is said that Mr. Kobayashi came to Shanghai a few years ago and appeared at the first anniversary event of TAKE5 Shanghai store!
In order to facilitate communication among machine friends, a restaurant called Googie's Cafe was also opened in Nagano, Japan. The manager of The Flat Head: Kobayashi Masarao said in an interview:
Reprint The good development of culture in Japan is because it guides users to show their lifestyle and fully integrate their favorite culture into their lives. After a customer buys a pair of pants, it seems too wasteful to leave them at home. Therefore, in Nagano we hold an exchange event for Ami khaki lovers every year. But I don’t think it’s enough to hold an event only once a year. If there is a restaurant that fits this kind of style, customers can come over at any time, which will also increase communication and cultural expansion. So I spent about 140 million yen to build Googie's Cafe, and now it has grown to have two branches. Of course, this part of my club was not opened to make money, but just for a dream of mine, and Restaurants in America in the 1950s were built exactly the same. Therefore, both stores are only open in Nagano.
The fading effect of Tfh’s pants is also very distinctive, and the contrast is often very strong. The classic models include 3001, 3005, and 3009. Nowadays, the old version of red flag bag flower THF has been sold to a price similar to JM in Japan.
UES: I just love playing with jeans
UES is headquartered in UES.co, Osaka Prefecture, Japan. As early as 1973, it began to officially produce children's clothing, jeans, work clothes, a small number of military uniforms, accessories, etc. . The president at the time was the father of current president Juji Matsumoto.
The year UES.co was officially registered as a company was 1977, with a registered capital of 16 million yen at that time. In 1997, UES.co repositioned the brand and devoted itself to producing jeans lines.
During the chat, Mr. Matsumoto said that when UES was established in 1973, when he was a child, he had been watching his father working every day, and the factory at that time was his amusement park. Because of his naughty childlike nature, He seriously injured his finger while playing with a denim cutting knife, but he did not become afraid of these machines. When he grew up, he paid more attention to the operation and production principles of these machines, and successfully took over UES.co from his father.
UES.co's philosophy is "TAKE CARE OF ALL THINGS". They don't like mass production and mass sales. They just want customers to pick a product and use it until it cannot be repaired and is completely broken. Moreover, UES products are never sold online. What they hope is that their jeans must be tried on by customers in person. According to the customer's body shape and size, the most suitable one will be selected and then purchased by the customer. And they attach great importance to after-sales service. For example, in UES Japan's specialty stores, any small accessories of clothes and pants, ranging from clothing materials to nails and cotton threads, are repaired free of charge. After seeing a customer's clothing for decades, they will not Throw it away and he will be happy.
And they are very concerned about communication with customers. More often, UES and customers are more like friends. Many customers will visit UES.co stores from time to time, and UES also dresses its customers. Take a photo of your pants as a souvenir. The reason for this concept is that from 1973 to 1997, they made a lot of jeans peripheral products, which generated a lot of surplus, and had to offer discounts for them. He felt very uncomfortable because of this. It’s unfair to customers who previously purchased the product at full price. So since the UES brand was repositioned in 1997, they have never discounted in 10 years. UES.co's jeans LINE have been produced by a factory in Okayama Prefecture, Japan. Since its jeans follow the most original and complex production process, the average daily output is only 30 pairs.
Classic pants styles include 400s and 400r.
Warehouse: Loyalty and rigor
The manager once worked at evisu, and then independently opened his own brand warehouse, which is famous for its rigor and loyalty to the original replica. The classic trousers types include 1000, 1001, 1003 and 1004. Like evisu, the leather tags have been changed many times, including big W, short-horned cow head, long-footed cow head, trouser puller, etc. There are also classic acidified fabrics, which have a very strong vintage feel after wearing them. If you like the first year, then you will never miss WH pants. There is no shortage of details, and the concept of establishing the brand has been carried out for ten years. Such persistence is worthy of admiration.
What Warehouse is doing is very simple, without many tricks, it is just to take replicas to the extreme. In addition to the exact same version, the same yarn, the same color number, and almost the same hardware, every detail seems to want to tell you: "This is the first year." It is not an exaggeration to say that it is the king of replicas. .
PURE BLUE JAPAN: Controversial
Mr. Kenichi Iwatani, the founder of PURE BLUE JAPAN, was born in Okayama Prefecture, Japan (a world-famous cattle-producing resort). He has been close to the cattle farm since he was a child and has loved beef cattle since he was a child. He has the advantages of being close to the water in many aspects. He was the first to produce Japanese beef for some famous Japanese brands for many years. Later, in 1997, he officially established PUREBLUE JAPAN, which specializes in beef BBQ. With the heart of a friend and his love for dyeing, weaving, sewing, tailoring and production, he has created PUREBLUE JAPAN, which is most suitable for Japanese beef fans. From material selection, production to sales, he insists on personal supervision to ensure that the quality reaches his level. Request!
PURE BLUE JAPAN is a very controversial brand. Some people like it very much, and some people hate it very much.
First of all, the pants shape, with low waist and slim fit, especially the thighs that are slim to the extreme, is simply a blessing for women, but it is extremely uncomfortable for real men to wear them. Doesn’t the designer of Zhenglan House have a long penis? Next is the fabric, which is as rough as it gets. The thickness of the threads is also very uneven, as if many threads are knotted. But you must know that it is not easy to weave such rough cloth. On the one hand, the thread must be loosened, but the density of the cloth must not be lost. This requires adjusting the tension of the old loom to just right. I don’t know if you understand it, but in short, the fabric is very distinctive and the implementation is very grainy. Moreover, Zhenglanwu has many trousers that are dyed at the same time, so the front and back sides will fade. Isn’t it interesting? Female students can try it wildly if they can accept the rough fabric of PBJ, but male students with large penises or thick thighs need not consider it, PBJ is not suitable for you.
Pants type: pbj003 14oz
To be continued, will be updated soon: NF, 45rpm, RRL, Eternal, Risingsun from super players’ collection of original color denim brands! Everyone is also welcome to leave messages and communicate!
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