The business plan should reflect the operator's understanding of the project and grasp of success, and should highlight the operator's core competitiveness; At least it reflects how operators create their own competitive advantages, how to stand out in the market, how to win a larger market share, and how to develop and grow. All kinds of "how" constitute the persuasiveness of business plan. If you only have long-term goals and expectations and ignore "how", then the business plan will become a "propaganda slogan".
The first part is an overview of XX project
A brief description of the company
Second, the company's purpose and objectives
Third, the company's current shareholding structure
Four. Investment funds and their uses
V introduction of the company's main products or services at present
Market survey and marketing strategy of intransitive verb XX
Seven, the main business departments and performance profile
Eight, the core management team
Nine. Company advantage description
X. The company's current demand for capital increase to achieve the goal: reason, quantity, method, use and repayment.
XI。 Financing plan (financing and investment methods and exit plan)
Twelve. financial analysis
1, financial historical data
2. Financial forecast
3. Assets and liabilities
Part II Overview of XX Project
Chapter 1 Company Introduction
First, the purpose of the company
Second, the company profile information
Three. Functions and business objectives of each department
Fourth, corporate management.
1. Board of Directors
2. Management team
3. External support
Chapter II XX Technology and Products
I. Technology Description and Technology Holding
Second, the product status
1, main product catalogue
2. Product characteristics
3. Brief introduction of products under development/to be developed
4.R&D plan and timetable
5. Intellectual property strategy
6. Intangible assets
Three. Production of XX products
1, supply of resources and raw materials
2, the existing production conditions and production capacity
3 expansion facilities, requirements and costs, as well as the expanded production capacity.
4. Original main equipment and equipment to be supplemented
5, product standards, quality inspection and production cost control
6. Packaging, storage and transportation
Chapter III XX Market Analysis
I. XX market scale, market structure and division
Second, the setting of XX target market
Three, XX product consumption groups, consumption patterns, consumption habits and the main factors affecting the market analysis
Four. Market status, product ranking and brand position of the company's products in the market development stage (blank/new development/high growth/maturity/saturation)
Verb (abbreviation of verb) XX Market trend forecast and market opportunity
The intransitive verb XX industrial policy
Chapter IV XX Competition Analysis
1. Is there an industry monopoly?
Second, look at competitors' market share from market segmentation.
Three. Main competitors: company strength and products.
Four. Analysis of potential competitors and market changes
Verb (abbreviation for verb) Competitive advantage of company products.
Chapter V XX Marketing
I. Outline the marketing plan
Second, the formulation of sales policy
Three, sales channels, methods, marketing links and after-sales service
Four. Main business relationship
Verb (abbreviation of verb) sales team and sales benefit distribution policy
Popularization and market penetration of intransitive verbs
1, the main promotion methods
2. Advertising/public relations strategy and media evaluation
Seven. Product price scheme
1, pricing basis and price structure
2. Factors affecting price changes and countermeasures
Eight, sales statistics and sales records, sales cycle calculation.
Nine, market development planning, sales target
Chapter VI XX Investment Description
I. Description of capital requirements (dosage/duration)
Second, the use of funds plan and schedule
Three. Investment form (loan/interest rate/interest rate payment terms/conversion into common stock, preferred stock, equity/corresponding price, etc.). )
Fourth, capital structure.
Verb (abbreviation of verb) return/repayment plan
Description of the original capital liability structure of intransitive verbs
Seven. Investment mortgage
Eight. Investment guarantee
Nine. Equity structure after absorbing investment
X. Cost of equity
1 1. Describe the degree of investors' participation in company management.
Twelve. report
Thirteen. Payment of miscellaneous expenses
Chapter VII Return on Investment and Exit of XX Project
I. Listing of shares
Second, the equity transfer
Three. Share repurchase
Four. bonus
Chapter VIII Risk Analysis of XX Project
I. Resource risks
Second, the market uncertainty risk
Third, R&D risk.
Fourth, the production uncertainty risk.
Verb (abbreviation for verb) cost control risk
Competition risk of intransitive verbs
Seven. policy risk
Eight. financial risk
Nine. Managing risk
X. Bankruptcy risk
Chapter IX Company Management
I. Organizational structure of the company
Second, the management system and labor contract
Third, personnel planning.
Four. Wage and welfare plan
Verb (abbreviation of verb) share distribution and subscription plan
Chapter X Financial Analysis of XX Project
I. Financial Analysis Description
Second, the financial data forecast
1, sales revenue list
2. Schedule of expenses
3. Salary level list
4. List of fixed assets
5. Balance sheet
6, profit and profit distribution schedule
7. Cash flow statement
8. Analysis of financial indicators
General business plan preparation time
A complete business plan, a professional investment consulting company needs 10- 15 working days.