1. Overview of the development of the park

The development of enterprises settled in the park

Shijingshan Park has been in Zhongguancun for more than four years, under the correct leadership of the district committee and district government , under the guidance of the Zhongguancun Management Committee and with the joint efforts of the members of the park construction leading group, it has achieved rapid development, with its income doubling in three years, and its growth rate ranking among the top of the parks in Zhongguancun. In 2009, it achieved revenue of 28 billion yuan and tax revenue of 800 million yuan, an increase of more than 30% year-on-year. In March 2010, the total number of enterprises in the park exceeded 1,400. These include entertainment interactive portal companies represented by SOHU Changyou and Baofeng Internet, film and television cultural industries represented by Hualu Culture, and modern communication technology companies represented by Dongtu Technology and Oriental Information Alliance. With the park as the leader, through the implementation of the "small park, big development" strategy, the industrial cultivation base has been radiated to achieve rapid development. The development of a large number of large-scale enterprises and high-growth enterprises in the park has injected strong support for the development of the park.

As a cultural and creative characteristic park and digital entertainment demonstration park in Zhongguancun Park, Shijingshan Park has gradually established a brand and won support in the process of developing cultural and creative industries featuring digital entertainment, which has enhanced the reputation of Shijingshan District. Visibility and reputation have optimized the regional development environment. Many national brands, including the National Digital Media Technology Industrialization Base, the National Online Game and Animation Industry Development Base, the China E-Sports Development Center, and the National Animation Industry Base, have successively settled here. At present, there are more than 600 large-scale cultural and creative enterprises featuring digital entertainment in the park, which have developed and produced more than a thousand digital entertainment products.

2. Advantages of park development

1. Good environment. Shijingshan Garden is located in the central area of ??Shijingshan District, which has the largest green area in Beijing, with convenient transportation and beautiful environment. The park is close to the extension line of Chang'an Street and the Fifth Ring Road. The surrounding roads extend in all directions, forming an urban trunk road pattern of two high-rises, two expressways and six main roads. It is a 15-minute drive from the core area of ??Zhongguancun and only 30 minutes from the Capital International Airport. It is adjacent to Badachu and Fahai Temple Park, with the Yongding River diversion channel running through it. It is surrounded by mountains and rivers, and the environment is pleasant. The construction of functional areas represented by parks fully utilizes the principles of ecology, environment and architecture in environmental renovation and improvement and new development projects, and rationally designs and plans the material and energy factors of the internal and external spaces of the buildings, providing an efficient and efficient way for enterprise development. A new office space with low consumption, no waste and no pollution. With its clear industrial development positioning and good investment environment, Shijingshan Park has won a series of honors such as "China's Top Ten Most Investment-Value Technology Parks" and "China's Best Creative Industry Park". In January 2009, Zhongguancun Shijingshan Park successfully passed the ISO14001 environmental management system certification, becoming the first park among the ten parks in Zhongguancun District 1 to pass the certification.

2. Accurate positioning. As the leader of Shijingshan District's "one, two, three, six" industrial development pattern, the park will vigorously develop emerging industries and high-tech industries such as cultural creativity and scientific and technological services that are in line with CRD's development positioning through the implementation of environmental optimization, leading leadership, brand marketing, and talent support strategies. High-end, efficient and high-radiation industries such as technology headquarters and R&D enterprises have built Shijingshan Park into a new economic growth point in Shijingshan District, a power engine for CRD construction and an important carrier for innovation and entrepreneurship.

3. New system. The district committee and government attach great importance to the construction of the park, use the efforts of the whole district to promote the development of the park, and continuously innovate in the management system and mechanism. The three-in-one management model of the Science and Technology Commission, the Park Management Committee, and the Intellectual Property Office has been established to concentrate superior resources on the park to ensure efficient operation. Establish a work coordination mechanism for the park construction leading group, and all departments will work together to promote the rapid development of the park.

4. Excellent policies. The park gives full play to the superimposed advantages of Zhongguancun's industrial development policy, Beijing's cultural and creative industry support policy and Shijingshan District's characteristic policies, integrates and gathers various national and Beijing industrial platform project resources, and supports the rapid development of enterprises.

5. The atmosphere is strong.

In 2008, Shijingshan District Science and Technology Commission was rated as "Beijing Science and Technology Management System Advanced Collection". The planned area of ??Shijingshan Park is 3.45 square kilometers, which is divided into three plots: North Area I, North Area II and South Area: North Area I Fourth Range: East It extends to the drainage ditch outside the west wall of the workers' sanatorium, to the north of Yongding River Diversion Canal, to the west of Pingguoyuan Street, and to the south of Jindingshan Road.

The planned area is 0.636 square kilometers. The four bounds of Area II are: Badachu Road West to the east, Xijing Road North to the south, Pingguoyuan Street East to the west, and Yongding River Diversion Canal South Road to the north. The planned area is 0.913 square kilometers as shown below:

body"; Shijingshan District Intellectual Property Office was rated as "National Advanced Collective in Patent System"; in 2009, Shijingshan District won the title of "National Science and Technology Progress Demonstration Zone". It provides a good scientific and technological atmosphere and industrial environment for the development of enterprises in the park. The vigorous development of Beijing Digital Entertainment Base, one of the cultural and creative industry clusters in Beijing, and the establishment of a digital content public production platform have laid a solid foundation for the park to develop cultural and creative industries featuring digital entertainment.

6. Good service. Establish a comprehensive service center in the park and implement "green channel" services. Led by the District Development and Reform Commission, a microfinance loan company was established to solve the financing problems of small and medium-sized enterprises; the District Personnel Bureau tried every means to open up a talent recruitment platform for the introduction of creative talents; the District Planning Branch, the Land and Resources Bureau, the Municipal Management Committee, the District Construction Committee and other planning and construction With the vigorous promotion of the departments, breakthrough progress has been made in the planning and construction of the park carrier; the Propaganda Department of the District Party Committee actively promotes the application for approval of cultural and creative projects; the Industrial and Commercial Bureau and the State and Local Taxation Bureau open green channels for enterprises to settle in; the Finance Bureau actively cashes in policy support funds for enterprises; investment promotion Key investment promotion departments such as the Bureau and the Commerce Bureau work together with the park to actively create favorable conditions for investment... The park has successively held domestic and foreign financing matchmaking meetings for enterprises, launched the "Digital Film and Television Entertainment Public Service Platform Construction" and other municipal science and technology commissions and The city’s key cultural and creative industry projects have played a strong role in promoting the healthy and rapid development of emerging cultural, technological and creative industries. The further deepening of a series of park brand services such as "Green Channel", "Golden Bridge Project", "Star Plan" and "Park Lecture Hall" allow cultural and creative enterprises settled in the park to enjoy hundreds of high-quality intermediaries in the capital without leaving home. The professional services of the organization and the one-stop and considerate services of more than 30 government departments.

Facing the future, the cultural and creative industries in Shijingshan District will be based on Beijing’s grand goal of building a world city, look internationally, position themselves around the development of the capital’s cultural, entertainment and leisure areas, rely on the construction of key functional areas, and promote major projects As the focus, with Zhongguancun Shijingshan Park as the focus, we will vigorously promote the construction of a number of key projects such as China Animation Game City and New Media Industry Base, and build Shijingshan into the first digital entertainment area in China and the Zhongguancun National Independent Innovation Demonstration Zone, forming a Another high-end industrial functional zone in the west of the capital, allowing culture and creativity to represent China at the center of the world stage.