The Vipshop platform has strict auditing standards for the goods and brands on the shelves, and has built a set of closed-loop traceable genuine guarantee system including "global direct procurement+full inspection of goods+logistics traceability+online and offline linkage+genuine insurance+after-sales" to ensure the quality of goods, and the goods sold will have bar codes on the packaging to verify the authenticity, so all the products of Vipshop are genuine;

In June 2009, 5438+ 10 was awarded the title of "China E-commerce Integrity Unit" by "China E-commerce Integrity Evaluation Center". 20 10, 10 In February, Vipshop passed the authentication of online transaction security center, so it belongs to a more reliable platform.