Banking marketing experience (1);

The first thing that bank counter marketing should pay attention to is to think for customers from the heart. We should think about why customers come to the counter and what problems customers need to solve under the current situation of popularization of electronic transactions. After solving the main problems of customers quickly, efficiently and satisfactorily, it is more appropriate to start self-marketing

Second, be good at summing up. According to the different businesses handled by customers, different counter marketing needs to be carried out with the support of CRM system, and the system will screen out the most useful marketing for customers. For example, customer remittance may be the marketing point of mobile banking.

Third, marketing statements should be short. When customers come to the counter, they may just want to handle business quickly. They should refine different business marketing points and strive to carry out accurate marketing within 15 seconds. The static marketing boundary is seamless, which goes deep into customer needs and impresses customers.

Fourth, don't do multi-product marketing. You only need to sell one product at a time. This can give customers a clear thinking space, so that other customers can wait shorter and there will be no complaints. You have to understand that the client has been to the court once and feels good, and will come again. Don't rush to make a profit, it will backfire. Time is a marketing tool. Be patient. If the customer has business in the bank, we will let him have 5-6 businesses in our bank and become a loyal customer.

Fifth, we must have team spirit. People's time is limited, and so is their major. Decide who can serve customers more efficiently and ask for help quickly, and customers will feel good.

Finally, the first purpose of service is to satisfy customers. When customers are satisfied, business comes. When I was a teller, the customer asked me whether I needed to deposit money at any time, and there was no charge. Therefore, sincerity is the spirit.

Bank marketing experience (2);

The times are changing, the environment is changing, and the work of banks is changing from time to time. Every day, new things appear and new situations happen, which requires us to keep up with the situation, strive to change ourselves, better plan our career, learn new knowledge, master new skills and adapt to the changes in the surrounding environment. The following work experience model essay "Work Experience of Bank Marketers" is brought to you by the work experience channel, and you are welcome to read it for reference.

20xx years have passed. With the care of the branch leaders and the help of my colleagues, I have achieved the necessary work performance, improved my banking knowledge and greatly improved my personal marketing potential.

First of all, in terms of work performance, under the guidance of branch leaders, I made great efforts to market corporate customers, successfully undertook the first credit business since the transformation of Haizhu Branch, and achieved a total credit line of 5 at the end of 20xx. 500 million yuan, promote enterprise deposits of more than 80 million yuan, and realize the] program-model' library. Tidy up. Interest income of 6,543,800 yuan+6,000 yuan, realized] scheme-model essay' library'. Tidy up. Income from intermediary business. XX, a 550,000-yuan personal housekeeping enterprise, has been successfully declared as a key customer at the head office level, and is assisting branch leaders in marketing a number of XX downstream enterprises. In small business marketing, we also successfully marketed a XX enterprise, and realized the scheme-model base by cross-marketing. Tidy up. At the end of the year, private deposits increased by 6.5438+0.6 million yuan. In the small index assessment of the company's account manager, my performance ranks in the top 5 in the whole branch.

Secondly, through learning from leaders, product managers and books, we have mastered our credit business knowledge in an all-round way. A year ago, when I first transferred to the company as an account manager, I knew little about the company's business and credit products. Through one year's study, I have basically mastered the elements of most credit products of China Everbright Bank, and can design reasonable credit schemes and specific business products for customers according to their financial status, guarantee status and business characteristics through communication with customers. In addition, while I am familiar with the business products, I have carefully studied the credit risk control measures of China Everbright Bank. As an account manager, I took the first credit approver exam held by the branch and passed it smoothly. In the compliance essay activity held by the branch, my article "It is imperative to build a deep-rooted compliance culture of commercial banks" won the second prize of the head office.

Finally, in the process of business marketing, study hard, accumulate bit by bit, and strive to enhance personal marketing potential. As an account manager, his duty is to serve customers well. On the one hand, he should be familiar with his business products and know what he can bring to customers. On the other hand, he should understand what customers want, especially the latter, and their needs, so as to create conditions to meet them. Personal marketing potential model essay. Ku。 The improvement of sorting depends largely on the understanding and satisfaction of customers. Therefore, in the process of communicating with customers, I constantly tap customers' hobbies, interests and specialties, try to talk about topics of interest to customers and solve problems that customers need to solve urgently.

The past year has been a year of enrichment and progress for me. At the same time, these personal achievements can not be achieved without the care, guidance and encouragement of branch leaders. Of course, in the past year, I also made mistakes and had some shortcomings, especially in maintaining existing customers and tapping customer resources, which is exactly where I need to work hard in the future.

20xx's work plan is to maintain existing credit customers, make good use of resources, do a good job in customer marketing, and realize the profit of credit line under the current credit shortage situation. Secondly, we should firmly grasp the regional characteristics of Haizhu, open up professional markets, do a good job in credit marketing for small and medium-sized enterprises, and strive to achieve results. The third is to give full play to the advantages of wealth management products, strengthen on-site services, and tap the deposit potential of stock settlement accounts and market companies. Fourth, vigorously expand the small business settlement households around Haizhu Sub-branch. The fifth is to strengthen cross-marketing and serve customers in an all-round way with individual account managers.

After 20xx years, I am determined to work harder, study hard, strive for progress in all aspects and become an excellent account manager.

Bank marketing experience (3);

Whether the teller can handle the business efficiently and quickly according to the rules and regulations is very important to bring satisfactory service to customers. A good mood will make people feel that everything is perfect and understandable, which will make you deal with all kinds of things encountered in the counter smarter and treat problems more optimistically. With a happy mood, you will get along better with colleagues and customers around you and work more efficiently.

So, how can we make ourselves have a good mood and a happy mood?

First, learn to appreciate yourself. In one's life, everyone has had such comparison and sadness. You envy me, I envy you, but I forget to envy myself. In fact, everyone of us can imagine that when everything is really bad, don't complain everywhere like Sister Xianglin, because you can only make others look down on you. After understanding, you will find that you are the most worthy of self-admiration and praise, even if you are really no better than others, but remember that no one is perfect, and you must firmly believe that you are the best and the richest! Spend more time reading some tasteful and meaningful beautiful articles, beautify your mood, let yourself forget too many trivial troubles every day, build a warm post station for your heart, weave fragrant days with flowers, weave brilliant days with sunrise … let your heart fly. Talk to your best friend more, appreciate his advantages and sincerely praise his potential in dealing with people. Accept the compliment he gave you. Appreciation is powerful.

Secondly, learn to appreciate nature. Every day when I take office, I have to deal with customers with different personalities and face the grievances of inexplicable ridicule and misunderstanding. In the long run, it will suppress your emotions and affect your normal work. Take time out to leave the noisy city and return to nature. Everything in the world has its own spirituality. Watch some flowers, plants, insects and fish by the lake in the country and the stream in the forest. Use the holiday to visit famous mountains, rivers, lakes and seas, and put yourself in the beautiful scenic spots of the motherland. Build a romantic and warm cabin for my soul, water my heart with sweet mountain springs, purify my heart with spring breeze and purify my heart with the songs of birds. Feel the aura of all things in nature and cultivate your own mind.

Third, learn to appreciate your working environment. As the saying goes, a distant relative is not as good as a close neighbor. A harmonious relationship between colleagues and customers will enhance your prestige, enhance your confidence and enhance your work intention. Learn to treat all people and things with heart, always think about the good of leaders and colleagues, think about the praise of customers, think about the strengths of others, and use appreciation eyes. Adjust and handle interpersonal relationships, be flexible, sensitive, tolerant and humorous, and create a harmonious working environment and a good living atmosphere. Intention, initiative and enthusiasm achieve a self-perfect life. If people are jealous, they are also generous; Being calculated is also very free and easy; We must be able to return good for evil. Remember: endure a moment's anger and take a step back. You are not a fool, you have a wise life, and you have a brilliant life! Tolerance will be respected.

A good mood will make you have personality, creativity, cohesion, good interpersonal relationships, feel at home at work, be close to customers, improve work efficiency and enrich your life. So, the teller at work, I want to say to you: "Go to work with a happy mood every day!" " "