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If you can't sell it, you will raise the price! The new BMW iX starts at 746,900 yuan.
With the promotion and popularization of luxury electric vehicles, more and more high-end consumers begin to list pure electric vehicles as the first choice for car purchase, and even loyal fans of fuel vehicles will inevitably be shaken. In the past period of time, luxury brands such as BBA have also begun to launch pure electric products like Jiaozi in an attempt to seize market share. However, this process is not smooth, and high-end products such as BMW iX and Mercedes-Benz EQC are submerged. It can be seen that in today's new energy era, high-end consumers seem to recognize hard power rather than brand volume.

Recently, the new BMW iX was officially launched, and the new car continued to launch three configurations, with a price range of 7.469 ~ 9.942 million yuan. As a routine small change, the new car is mainly adjusted for price and configuration, and the whole car has not changed much. Let's take a look at its performance.

appearance design

The design of the new BMW iX has not been adjusted. Among them, the car adopts the latest large-size closed kidney air intake grille of BMW family, and sensor groups such as radar are hidden inside. The panel is made of materials that do not interfere with electromagnetic waves, which reduces the influence of material shielding on the sensor. The headlight group is slender in shape, and the traditional L-shaped light strip is integrated into it. In terms of lighting, adaptive far and near light, automatic headlights, turn signals and other functions are standard. In addition, the front wall of the car has a design similar to the shape of the radiator, which seems to have a certain sense of the future.

In terms of body size, the length, width and height of this model are 4955× 1967× 1698 mm, and the wheelbase is 3000 mm The side of this model is round and full, which has the heavy feeling that this class of models should have. At the same time, the appearance of the high-performance version has also added more sports style design, such as blue M high-performance brake calipers.

BMW makes the shape of iX tail thicker, and the lines are obviously tightened from bottom to top, which reflects the solid vision of SUV models. The shape of the taillight group is also very slender, which obviously echoes the headlight group, and the family-style L-shaped elements are integrated inside. In addition, the reversing image camera is integrated under the Logo, and the blue sky and white clouds can also extend out of the camera cleaning device.

interior design

The interior design of the new BMW iX remains unchanged. As the flagship product of pure electric series, the interior design of this car is completely different from the existing BMW models. Among them, the center console is equipped with 12.3-inch full LCD instrument panel and 14.9-inch central control display screen. The curved screen is suspended above the center console in the form of a bracket, and the whole screen tilts to the driver's side. Built-in brand-new iDrive 8 operating system, the color rendering of internal system menu and application interface is in place. In addition, the car is decorated with bright decorative strips, wooden decorative panels, crystal ornaments, environmentally friendly leather and other elements, and the luxury atmosphere is quite rich.

According to different configurations, the interior seats of the new models are wrapped in imitation leather and genuine leather fabrics. The main and co-pilot seats are electrically adjusted as standard in terms of functions, and the front seats are heated. The front seats fit the design concept of the living room on the inner wheel of the car, and the modeling design and color matching have the feeling of a big sofa.

There is relatively ample space in the back row. Under normal circumstances, the leg space can reach about two fists. Unfortunately, the middle seat is slightly convex, and the backrest is the central armrest, so the padding is hard and the ride comfort is really average. Fortunately, the back floor is relatively flat and the longitudinal width of the middle part is considerable enough.

electric power system

The maximum power output of BMW iX xDrive 40 and xDrive 50 are 326 HP and 524 HP respectively, the peak torque is 630 Nm and 765 Nm respectively, and the zero-hundred-speed acceleration performance is 6. 1 s and 4.6 seconds respectively. The maximum power of the M60 model is 6 19 horsepower, the peak torque is 1 100 Nm, and the zero acceleration performance is 3.8 seconds. In addition, this model is matched with ternary lithium batteries with capacities of 76.6 kWh and11.5 kWh, and the pure electric cruising range of CLTC is 47 1km, 665km and 640km respectively.

Vehicle configuration and purchase suggestions

As a regular annual change, the 2023 BMW iX focuses on the adjustment of price and configuration, in which the price of xDrive40 remains unchanged, the automatic parking assist system Plus is upgraded to the automatic parking assist system Pro, and the tire maintenance package is cancelled. XDrive50 increased the price by 22,000 yuan, added front multifunctional seats, upgraded the automatic parking assist system Plus to the automatic parking assist system Pro, and canceled the tire maintenance package. The price of M60 is reduced by 2700 yuan, and the function has not been adjusted. The new car still has three configurations to choose from, and the price range is 74.69 ~ 994,200 yuan. Let's analyze them one by one and see which one is more cost-effective.

2023 iX xDrive40

Recommended index: ★★★

Configuration comments: the basic functions are perfect

The guide price is 746,900 yuan, which matches the L2 intelligent driver assistance system. In terms of functions, there are electric four-way adjustment of steering wheel, built-in driving recorder, wireless charging of mobile phone, heating of front seat, 14.9-inch touch LCD screen, 5G network, OTA upgrade, remote control of mobile phone APP, automatic headlights, multi-color atmosphere lights in the car, rain sensor wiper, automatic air conditioner, heat pump air conditioner and rear independent air conditioner. The basic functions are all better.

2023 iX? xDrive50

Recommended index: ★★★★

Configuration comments: improved functions and increased battery life.

The guide price is 868,900 yuan. In terms of functions, suspension height adjustment, air suspension, overall active steering system, electric suction door for the whole vehicle, induction trunk, head-up digital display, leather seats, front seat ventilation/massage, and second row seat heating have been added. At the same time, it is equipped with a ternary lithium battery pack with a capacity of11.5 kwh, with a cruising range of 665km, which is the highest in the whole department. In addition, the comprehensive maximum output power of the system is increased from 240 kW to 385 kW, which is remarkable in overall improvement and high in cost performance.

2023 iX? M60

Recommended index: ★

Configuration Note: Excellent performance

The guide price is 994,200 yuan, and it has the functions of steering wheel heating, steering wheel memory, four-way adjustment of the lumbar support of the main and co-pilot seats, electric memory of the front seats, 30 speakers in Baohua Weijian car, M high-performance calipers and so on. At the same time, the comprehensive maximum output power of the system reaches 455 kW, and the official 100-kilometer acceleration score is increased from 4.6 seconds to 3.8 seconds, but the battery life is reduced to 640km, which can be considered by friends who pursue ultimate performance.

Che Shu concluded

In general, the focus of this adjustment of the 2023 BMW iX is on configuration and price, in which the low-middle version of the automatic driving assistance system has been upgraded, and the car has a maximum price increase of 22,000 yuan. Compared with products of the same level and price, BMW iX is not competitive. Its pricing is on the high side and its configuration is not sincere enough, which is also a common problem of BBA. It is true that such products have a strong brand influence and are easy to attract users' attention. However, in today's new energy era, users are more likely to recognize their hard power, and luxury new energy products must be truly researched and developed around users' actual needs in order to maintain their luxury positioning. But now it seems that luxury models represented by BMW iX and Mercedes-Benz EQ series have become less and less popular among Chinese people!

This article comes from the car review by the author of Easy Car Number, and the copyright belongs to the author. Please contact the author for any form of reprint. The content only represents the author's point of view and has nothing to do with the car reform.