The analysis of non-financial information is of great significance to judge the borrower's repayment ability, willingness and credit. By introducing the industry and management information of the borrowing enterprise and analyzing the non-financial factors such as the personal morality, behavior and social reputation of the business owner, the credit personnel analyze the borrower's financial situation, and at the same time, make a serious qualitative analysis of various non-financial factors of the borrower, evaluate the direction and extent of their influence on financial indicators such as cash flow, and make a more comprehensive and objective prediction and dynamic evaluation of the borrower's debt repayment ability, so as to further judge the possibility of the borrower's debt repayment.
(A) the concept of non-financial information
Non-financial information, also known as soft information, generally refers to the borrower's financial factors and other related factors that are not included in the guarantee conditions and have an impact on loan repayment. Non-financial information is a variety of factors that are not measured by money and are not necessarily related to the financial situation of enterprises, but are closely related to the production and operation activities of enterprises. Non-financial factors have a great and far-reaching impact on the survival and development of enterprises.
Compared with large enterprises, the risk level of SMEs is inconsistent, the information asymmetry is serious, the management is not standardized, there are no financial statements or untrue statements, and there is no mortgage guarantee, which is one of the root causes of financing difficulties for SMEs. Due to the above characteristics of small and medium-sized enterprises, credit institutions need to collect a large number of "soft information", that is, non-financial information, about the personal morality, behavior, social reputation and the industry, operation, management, natural and social factors in which the enterprise is located. These "soft messages" have strong personality characteristics.
(B) the relationship between non-financial information and financial information
Non-financial information analysis and financial information analysis complement each other and provide sufficient and necessary basis for credit evaluation results. The former mainly analyzes various factors that affect the borrower's industry, production, operation and finance, as well as the personal credit of the business owner, and dynamically predicts the management effect of the enterprise in the future, with more emphasis on qualitative analysis; The latter is mainly to quantitatively investigate and analyze the historical operating conditions of enterprises.
Non-financial information is not only helpful to judge customers' repayment ability, but also an indispensable factor to judge customers' payment possibility and test their credibility and trust. Especially for microfinance customers, the incompleteness of financial information determines the importance of non-financial information analysis.