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Countermeasures to promote self-employment
1. Create a good environment for self-employment. Self-employed enterprises are mostly small and micro enterprises, with weak strength, constantly facing the test of survival and in urgent need of support. The government should provide help for self-employment and create a good environment for self-employment: establish and improve policies to support self-employment and provide convenience for self-employment; Further simplify enterprise registration procedures and reduce various expenses; Give certain preferential treatment on business tax and income tax; Provide free or preferential services for the recruitment, evaluation and training of employees in start-up enterprises; Provide independent entrepreneurs with unobstructed or even separate social insurance channels to relieve their worries. When conditions permit, we should establish an entrepreneurial safety institution to protect the legitimate rights and interests of entrepreneurial enterprises.

2. Provide small secured loans. Research shows that financial support and supporting measures have the most significant impact on the success rate of self-employment. However, it is usually difficult to obtain bank loans and other sources of funds because of high risk, low reputation and lack of suitable collateral and guarantee. Relevant departments should increase financial support for self-employment, and provide financial support for self-employment by providing small secured loans and lowering the threshold for self-employment loans. For loan projects below a certain amount, entrepreneurs should be allowed to waive the guarantee or reduce the guarantee ratio. Conditional places can directly provide various loan projects to solve the problem of start-up capital and liquidity of small enterprises.

3. Implement innovative project plans. Special projects can be set up, or the government procurement policy for start-ups can be implemented to solve the market access problem of start-ups. For key entrepreneurial groups, such as returned students and college graduates, self-employment support projects can be set up, which are funded by the state or local governments on the basis of merit. In supporting youth entrepreneurship, we can learn from the practices of relevant countries and set up special programs for youth entrepreneurship. For example, the British Prince Fund's Youth Entrepreneurship Program provides advice and financial, technical and network support for youth entrepreneurship through joint ventures and social forces, helping an average of 5,000 British youths to start businesses every year, with a success rate of over 60%.

4. Establish a self-employment education and training system. The survey shows that more than 70% of entrepreneurs need entrepreneurship training, and more than 90% of college students think that entrepreneurship education is very helpful for entrepreneurship. We can learn from the successful practices of Sweden and other countries and incorporate entrepreneurship education into the entire education system of junior high schools, senior high schools, universities and graduate students. For schools that have implemented entrepreneurship education, we should carry out reform and innovation in content and form, strengthen the construction of independent entrepreneurship courses and the management of entrepreneurship education, and improve students' entrepreneurial ability. Strengthen the cooperation between colleges and vocational training institutions, and create an interactive and open entrepreneurship education and training model. For farmers' entrepreneurs, in addition to using formal educational institutions such as vocational colleges, they can also set up various special training courses to train them in entrepreneurial skills.

5. Cultivate the entrepreneurial spirit of the whole people. Strengthen the publicity and education of entrepreneurship and entrepreneurial culture, enhance the entrepreneurial awareness of the whole people, and let more people participate in entrepreneurship. All kinds of media should widely publicize the policies to promote entrepreneurship and the deeds of successful entrepreneurs, and create a good public opinion environment. Guide the parents of college graduates to change their ideas, face up to their children's self-employment behavior, and support their children mentally and even economically. It is an important choice for workers to form a scientific sense of self-employment in the whole society and promote self-employment