The "borrowing" product launched in cooperation with Sina this time is also used as an online credit loan, with a smaller amount and a shorter term. Sina's loan amount is 500-5000 yuan, the loan term is 1-30 days, the daily interest rate is 0. 1%, and the annual interest rate is close to the upper limit of 36%. In addition, there is a 5% service charge for each loan, which is a typical online cash loan product.
Sina Hui You is a credit card repayment product with a maximum amount of 20,000 yuan and an installment fee of 0.5%.
In the first half of 20 17, BOC's consumer finance profit won the first place in the licensed sector. BOC Consumer Finance realized an operating income of 2 billion yuan, a year-on-year increase of 65,438+025.73%; The net profit was 645 million yuan, up 192% year-on-year, which means that the net profit earned by BOC Finance in the first half of this year has exceeded that of last year.
Many people speculate that the beautiful data of BOC consumer finance in the first half of the year is related to its cooperation with the 2345 loan king. 345 Loan King is a cash loan product launched by a listed company in 2345, with a profit of 239 million in the first half of the year, accounting for more than half of the profits of listed companies. BOC Consumer Finance is one of the fund providers of 2345 Loan King.
The profitability of cash loans is obvious to all. Therefore, 2345 plans to invest 54 million yuan with its own funds to jointly establish Jiangsu Jiangsu Yinkaiji Consumer Finance Co., Ltd. with Jiangsu Bank, KGI Commercial Bank and Blue Ocean Home.
There, 2345 opened its own consumer finance company. Here, BOC Consumer Finance also cooperated with Sina to open its own cash loan.
It is reported that in the trial operation stage of "borrowing" and "returning" products, the total amount of loans for related products was nearly 100 million yuan, and nearly 500,000 people submitted applications. Among them, customers under the age of 35 account for 87%, distributed in 29 provinces across the country.
The fine of consumer finance in Yin Bei is still fresh in my memory, and the huge loophole of relying on offline intermediaries to obtain customers deserves all consumer finance companies' vigilance. In this case, more and more consumer finance companies seek online transformation, and cooperation with Internet companies is the quickest and most convenient way.
Related Q&A: Can Sina borrow money in installments? Sina can borrow money in installments. Users who meet the application conditions can enter the homepage of Sina installment loan, select the loan amount and loan term, click I want to borrow money to submit the application after confirmation, and then make the next payment after approval.
Basic application conditions for Sina staging:
1, age 18 -45, personal credit is good;
2. Social people or full-time college students with stable income sources;