One: Trademark is the passport of the market.
Trademark is the essence of enterprise brand culture, and the establishment of enterprise brand image is the core of enterprise struggle. Only goods that have applied for registered trademarks in relevant countries or regions can enter large shops and supermarkets in that country or region. For the administrative department, it is necessary to supervise the quality of goods and services through the management of trademarks and create the necessary conditions for quality inspection, health inspection and bar code.
Second, the trademark is a banner in the commercial war.
The battle flag symbolizes the indomitable spirit and the spiritual motivation to charge. The flag represents the soul of an army. After occupying a position, you can plant your own flag to show that it has been occupied. That's glory.
III. Trademark is the highlight of assets.
As an intangible asset, a trademark can also be transferred, licensed or pledged to realize its value.
Four: the trademark is the identification code in the eyes of consumers.
Commodities are subject to social inspection and supervision in the market and participate in competition. This kind of market competition is the competition of product variety, quality, price and other performance indicators, and this information is transmitted to consumers through the bridge of trademarks.
Five. Trademark is the carrier of enterprise reputation.
Trademark is not only a symbol to distinguish the source of goods and services, but also a symbol of corporate reputation and competitiveness. The concrete expression of corporate reputation is the satisfaction that the goods marked by trademarks bring to consumers.
Six: the trademark is the employee's medal
A good trademark brand can bring employees a sense of honor, accomplishment, responsibility, belonging, mission and growth. Consumers' feelings determine the degree to which the brands of goods and services are recognized and accepted by the society, and employees' feelings determine the cohesion and sense of honor brought to employees by trademark brands created by enterprises. In other words, brand is a relationship in the final analysis, and brand relationship is a special type of loyalty and trust relationship.
Seven: Trademark is a transit point for enterprise financing.
The pledge loan business of trademark exclusive right takes the enterprise trademark ownership as the pledge, and confirms the enterprise trademark value through third-party evaluation. Banks adopt flexible mortgage and pledge methods to provide enterprises with financing needs with loans with a certain proportion of enterprise trademark value.
Eight: Trademark is a shield in brand disputes.
Trademarks are like shields in war. Whoever owns the exclusive right to use a trademark is the owner of this "shield". Registering a trademark and enjoying the exclusive right can not only protect his trademark right from infringement, but also rebound and hurt the invading "enemy" when necessary.