I think the reason why primary school students buy Altman cards mainly comes from the fact that primary school students have different perceptions of the "value" of Altman cards than adults.

For example. Pupils must not understand that adults buy the following things:

1, spend tens of dollars to buy a box of cigarettes.

2. A bag costs tens of thousands.

3, spend thousands of face-lifting needles.

Spend millions on a luxury car.

Primary school students estimate that the most direct feeling about the above consumption is "great disgust"

Whether a product will be bought or not depends on the "value" of its product in the minds of the target consumers. This "value" may be use value, experience value or emotional value.

Another example is the story of little A and little B.

I am a working class, with a monthly salary of 6000 yuan. Xiao B is the boss of a private enterprise with a monthly income of 654.38+ 10,000.

Xiao has a lot of face. He bought a Mercedes-Benz with a loan, because he thinks Mercedes-Benz can bring him added value and make him face. Little b doesn't quite understand.

Xiao B will often buy luxury bags, because luxury bags preserve the value and save the time of choosing bags, but they are out of date. Little a doesn't quite understand.

The value of the product depends on the idea of the target consumer. If the target consumer thinks it is valuable, it is valuable. If the target consumer feels useless, it is worthless.