The bank innovated the "supply chain finance 1+N" model, and based on the transaction information and data of the core enterprises in the supply chain and their upstream and downstream customers, it issued loans to small and medium-sized enterprises and their owners, realizing online application by customers, pre-lending approval by the banking system, online+offline post-lending management monitoring, and meeting the needs of the core enterprises and their upstream and downstream customers.
Since the digital finance business of small enterprises was fully promoted in May, 20 18, by the end of the third quarter of 20 19, the scale of small and micro businesses of the whole bank had continued to grow, with a single credit line 14.44% higher than that at the beginning of the year. The interest rate of microfinance continued to decline in the first quarter, with a decrease of 1.67 percentage points in the third quarter of 20 19 compared with the fourth quarter of 20 18; Digital finance for small businesses has served nearly 27,000 customers and issued loans totaling 25.8 billion yuan.
Characteristics of Digital Finance in Small Enterprises
Ping An Bank's "Small Business Digital Finance" stood out in this meeting with its advantages of "high efficiency, convenience, rich scenes and scientific pricing". This product is accumulated by Ping An Bank through online supply chain finance, internet finance and its own practice of serving small and medium-sized enterprises for many years, integrating Ping An Bank's strong scientific and technological strength, comprehensive financial services and big data resource integration capabilities.
By introducing the latest technologies such as artificial intelligence and machine learning, a set of data credit financial service system for small and medium-sized enterprises is constructed. Through the application of financial technology, a win-win solution is provided for the problems that banks encounter when serving small and micro enterprises, such as short enterprise life cycle, high banking service cost, difficult and expensive financing for small and micro enterprises, so as to improve service quality and efficiency and effectively reduce financing costs for enterprises.