A few days ago, Bian Xiao, who was in Chongqing, was optimistic that the Wuhan epidemic thousands of miles away would not affect the Spring Festival holiday. However, with the spread of the epidemic, Chongqing has suddenly become the hardest hit.
For automobile practitioners, the sudden pneumonia epidemic in COVID-19 has given people a lot of new thinking. Besides strengthening self-protection and keeping healthy, Bian Xiao is also worried: How big is the impact of the automobile market this year? Will it affect the normal repayment of many people's mortgages and car loans because of the blow to the industry?
The industrial chain bears the brunt of the impact.
There is no doubt that pneumonia in COVID-19 has a comprehensive impact on the automobile industry, and the automobile supply chain bears the brunt. It is understood that due to the spread of pneumonia and the delay in starting work, many domestic auto parts companies are facing the risk of out-of-stock, which has triggered many auto companies around the world to re-evaluate the supply capacity of parts in China.
It is reported that at present, many multinational automobile companies and parts companies have arranged the evacuation of foreign employees in China, and postponed or cancelled their business trips in China. Some auto companies in South Korea, Japan, India and other countries are making decisions such as temporarily stopping production and finding alternative suppliers to cope with the impact of the China epidemic on the supply chain.
With the pneumonia epidemic in COVID-19, regardless of the impact on the automobile market, the supply of output is the first problem. In fact, even under normal circumstances, some car manufacturers have to adjust their output every year because of the tight production of auto parts. Hubei, Zhejiang, Guangdong and Chongqing are the hardest hit areas of this epidemic, and they are also the important bases of automobile manufacturing and supply chain in China. The impact of stopping production and reducing production is obvious, but how long will this situation last?
Referring to the SARS epidemic in 2003, with the temperature rising and summer coming, the epidemic situation was gradually controlled. The pneumonia epidemic in COVID-19, which affected all provinces and cities in China, may gradually ease after May. By then, automakers and parts suppliers who have resumed normal production will go all out to make full preparations for the rebound of the automobile market in the second half of the year.
In 2020, the car market or the wall will bloom.
The emergence of the epidemic shows the importance of private cars. No matter in avoiding cross-infection or after restricting traffic such as buses, highways and railways, the characteristics of private cars such as safety, timeliness, quickness and convenience have been further verified in times of crisis. After the pneumonia epidemic in COVID-19, Chinese people will have a more comprehensive understanding of automobile consumption, and continue to wish the domestic automobile market sales upgrade.
In fact, everyone who experienced the SARS epidemic in 2003 knows that the automobile industry is the industry with the largest increase in SARS. The reason is not only because the price of private cars is becoming more and more close to the people, but also because private cars can reduce contact with others and reduce the risk of infection, so that consumers who had no plans to buy cars in advance after the disaster to prevent SARS.
Therefore, the auto market in 2020 may not be as pessimistic as expected, and people who should buy a car still have to buy a car. People who can't achieve the car purchase plan in the first half of the year due to the epidemic will also achieve the car purchase goal in the second half of the year after the epidemic has eased, and the rebound of the auto market will be concentrated in the second half of the year. In this way, it is less embarrassing to compare the sales data of the whole year with the production and sales data of last year.
In addition, Bian Xiao also noticed that a few days ago, Geely announced its decision to invest 370 million yuan in advance and began to develop an "all-around health car" with virus prevention function.
It is reported that Geely's safety car is different from professional medical protection car, and it is a consumer-grade product mainly for ordinary consumers. It not only includes the functions of Geely automobile products to isolate harmful substances from the outside air and purify the air inside the car quickly and efficiently, but also breaks through the virus prevention function and technology in the car, effectively inhibiting and reducing the harm of the virus to the human body.
After SARS, with the development of the private car market for more than ten years, the domestic automobile production and sales have continuously reached new heights. Following the decline of domestic market production and sales in 2065438+2009, China's automobile industry is also facing transformation and upgrading. The pneumonia epidemic in COVID-19 not only strengthened the importance of private cars, but also provided an opportunity for the development of intelligent driverless cars and healthy cars in the 5G era.
It can be predicted that with the application of technology in cars, healthy cars in the future will be able to detect viruses on human bodies in the air. When the epidemic occurs, driverless smart cars will also play an important role in epidemic prevention and anti-epidemic, which will undoubtedly accelerate the rapid advancement of smart cities and smart car industries.
See the rainbow after the storm in the auto market in 2020.
The sudden epidemic in 2020 will have an inevitable impact on this year's auto market, but it has not reached the point where there is nothing to do. As Fu of China Automobile Industry Association said, "The epidemic situation had a great impact on the automobile market in the first quarter, but we should strengthen our confidence in the long-term development of China automobile industry".
In fact, although 70% of car companies have delayed the start-up time, the majority of car companies are not sitting still. In addition to the online office of car manufacturers and the online release of new cars, some car dealers have also launched online services according to the actual situation, and opened VR car watching and 24-hour service hotline.
In addition, while fighting the epidemic, the national and local governments are also very concerned about the economic trend under the epidemic. Beijing, Chongqing, Zhejiang, Shanghai, Fujian and other provinces and cities have also introduced relevant policies to ensure the normal business order of enterprises and reduce the burden on enterprises. For example, Chongqing recently issued 20 policies and measures to help SMEs tide over the difficulties, covering financial support, tax reduction and fee reduction, and service optimization. Strong policy support is conducive to the smooth transition of small and medium-sized enterprises. While fighting the epidemic, it will not affect the family income of employees.
The people of China have never been intimidated by difficulties and disasters. In the face of the pneumonia epidemic in COVID-19, the people of China are United as one. It is believed that in the near future, China's automobile industry will regain its vitality and usher in an all-round and vigorous growth stage while winning a comprehensive victory in fighting the epidemic.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.