For most ordinary people, klock is just a strange name. However, everyone knows McDonald's in today's world. Today, McDonald's, Coca-Cola and Disney have become the three major brands in the world's food and entertainment industry. Although McDonald's was created by the McDonald's brothers, it was klock who made McDonald's brand the whole world and became a veritable "fast food king" in today's world. Klock's road to success is exactly what we China people often say: You will win if you work hard!

a

klock was born in p>191 in a poor family in Obro, Illinois, USA. His father was a company employee and his mother was a family piano teacher. Although my parents work hard, it is difficult to maintain the life of the whole family with the income of micro-books. The poverty of his family made klock, a teenager, have a strong desire for money. He is keen to tell his classmates all kinds of dreams of getting rich. Over time, his classmates gave him the nickname "Danny Sleepwalker". Recalling his childhood life, he said: "At that time, I hoped that money would be as much as turning on a light or a tap, and it would never be enough."

However, klock is not the kind of person who just wants to quit. In order to reduce the burden on his family, he went to his uncle's music shop to earn money when he was in primary school. When he was in middle school, he used the money accumulated from his part-time job to open a music shop with two friends, mainly engaged in music scores and musical instruments. However, due to inexperience, the store closed soon after opening. At that time, the First World War was raging, and the American government launched a nationwide campaign to call on young people to join the army. Klock, who was originally not interested in studying, decided to drop out of school and join the army. He persuaded his family, lied about his age, was drafted into the army, and then went to the European battlefield. After the war, klock retired and returned home, becoming one of the many unemployed soldiers. In order to find a job, he traveled around, selling coffee beans, novels, selling textiles, working as a waiter in the stock exchange and a company cashier. However, business is always slow, and the failure to promote real estate in Florida has left him in a dilemma of nothing. When he later recalled that life, he said with some feelings: "After I failed to promote real estate in Florida, I was completely bankrupt and penniless. That is, I don't have a coat, a raincoat or even a pair of gloves. When I drove into Chicago and crossed the cold street to go home, I was almost frozen. " In 1922, klock joined the Chicago branch of new york Lily Paper Cup Company, and started his career as a salesman for 32 years. He leaves home at seven o'clock every morning on time, and runs around all kinds of restaurants in the city. During the baseball season, he also had to get up at 2 am to queue up to buy tickets. Nevertheless, the salary of $35 a week is obviously tight for families. In order to increase my income, after working during the day, I rushed to WGES radio station in Oak Park at six o'clock in the evening to make a program and perform a piano duet with another pianist. Every time I recall those days, he always said with excitement, "After the day's work was completely over, I almost fell asleep the moment my head touched the pillow." However, with the passage of time, klock's accumulated experience from failure has gradually improved his work. It was in this position that klock began to show his outstanding marketing genius. The owner of a beverage shop thought it was uneconomical to buy paper cups, so klock gave him 3 for free. A few days later, the boss ordered a batch. After all, using paper cups is cleaner and more sanitary and popular. In 1932, he set a record of selling 1, paper cups to customers for the first time, and later set a record of selling 5 million paper cups in a year. Soon, klock was promoted to a department manager of Lily Company's western branch for his outstanding performance, with 15 salesmen under his jurisdiction. His life has also been greatly improved. He bought a new house, hired a nanny, and owned a Buick car. The whole family lived a well-off life, and he was very satisfied with this life. What if I hadn't met Al? Prince's words, his life may be solidified in such a day-to-day program.

Al Prince is a mechanic. When he met klock, he just invented a new multifunctional milkshake machine that can fill five milkshakes at a time (the traditional milkshake machine can only fill one milkshake at a time). Klock took a keen interest in this new milkshake machine. With years of sales experience, klock decided that it has a broad market prospect. So he decided to quit his job of selling paper cups, which he had been familiar with for 15 years, and devote himself to selling new milkshake machines. However, when he cheerfully told his wife about his decision, she poured cold water head-on. She shouted to klock, "You are crazy! If you really do this, you are simply joking about your future! You are thirty-five years old now. Do you think you are only twenty years old and want to start all over again? " But his wife's opposition didn't change klock's decision. He almost spent all his money to cooperate with Lily Company to buy the national agency of the new milkshake machine from Elplin and set up Prince Castle Sales Company. After the establishment of the company, although the business is not bad, klock always has a sense of embarrassment, and many of his ideas cannot be implemented. After all, he only holds 4% of the company's shares. In order to get rid of the constraints, he made a determined effort to buy the equity of Lily with a mortgage loan of 68, US dollars, which is a pressure for a well-off family. Many people are worried about his move, but klock is full of confidence. He said: "Don't be afraid, as long as you have courage and vitality, your career will be successful. If you can't stay still, then you will be dying. "

Facts have proved that klock is far-sighted. After the end of World War II, with the economic recovery and market prosperity, klock's business was booming. In 1948 alone, he sold 8, sets, and his annual salary reached $25,. Since then, he has squeezed into the ranks of the American middle class. At this time, it has been 32 years since he joined Lily Company in 1922 to promote paper cups. Due to too many hardships in starting a business, 52-year-old klock was already suffering from many injuries, arthritis, diabetes, etc., and her thyroid gland was swollen and her gallbladder was removed. However, it's not bad to achieve such a big career in life, and klock can enjoy a beautiful evening scene in his own career. He joined the famous country club and lived a carefree life that many Americans dream of sleeping. In the eyes of friends, his career has reached its peak, and he can't have much room for development. However, his quiet and comfortable life didn't last long. By chance, klock stood at the starting point of a new career.

Second

It was one day in November 1954, when klock met a business bar owner in Washington, and the owner said to him, "I want you to sell the milkshake machine of McDonald's in San Bernardino, California." At that time, klock didn't take the boss's words to heart. However, to his surprise, more and more bosses made this request to him in the following days. Klock was puzzled by this: "It's really strange that my machines are everywhere. Why does everyone want me to sell them to McDonald's?" Just then, McDonald's sent an order to klock for two milkshake machines. This inevitably surprised klock again, because a fast food restaurant with one or two milkshake machines is enough to provide five to ten milkshakes at the same time, while McDonald's has eight machines, which can provide forty milkshakes at the same time. Isn't it enough? Surprised, he dialed the telephone of the company's western salesman and asked, "What are they doing in so many machines?" The salesman shouted at the other end, "They are all useful!" "All come in handy?" Klock couldn't believe his ears, so he decided to find out.

McDonald's fast food restaurant is located in San Beduneau, a new town 8 kilometers northeast of Los Angeles. It was founded by a pair of Jewish brothers-Mike? McDonald's and Dick? A drive-in restaurant opened by McDonald's in 1937 sells hamburgers with only 15 cents each. Compared with other restaurants, McDonald's restaurant adopts self-service dining, uses paper tableware and provides fast service. The storefront decoration of McDonald's fast food restaurant is mainly white and red, with a total area of about 6 square meters. The octagonal building and two golden arched M-shaped signs on the door are very eye-catching. When klock came to McDonald's, it was about eleven o'clock at noon, and the staff of McDonald's fast food restaurant had all dressed up and started business. After a while, I saw an exciting scene. Cars from all directions keep coming into the parking lot, and the big parking lot that can accommodate 125 cars is quickly packed, and cars come from time to time. There were also long queues at the two windows of McDonald's. Although the queue is long, customers don't have to wait, and the food they want is ready in less than twenty minutes. Klock noticed that one milkshake was ordered for every three customers on average. He calculated that at this rate, compared with the long queue of customers, even if eight milkshake machines were operated at the same time, the demand was really in short supply. Klock was deeply attracted by McDonald's unique fast food operation mode. He couldn't help joining the long queue, and deliberately complained loudly: "I have never waited in such a long queue to buy a hamburger!" " When his voice fell, someone answered loudly, "Oh, no! The food here is low in price, high in quality, good in service and clean in the kitchen. You can eat the best hamburger for fifteen cents, and you don't have to wait impatiently to send the waitress a tip. " Hearing this, klock subconsciously looked around again, and then turned around the restaurant several times with great interest. At this time, the noon sun shone into the room through the transparent ceiling, and the whole hall looked warm and bright. Although there are many people, everything seems to be in order. Walking into the kitchen is equally clean, and even a fly can't be seen. The parking lot outside is clean and pleasing to the eye. At about 2: 3 in the afternoon, he broke into the McDonald's brothers' office and chatted with the two brothers.

"my god, I've been watching it outside, but I don't believe it."

"Oh, sir, your response is very common. Our business has always been like this!"

"when will business be slow?"

"after one o'clock in the evening."

..., ...

This night, klock couldn't sleep for a long time in bed, and the scene of McDonald's fast food restaurant floated in his mind during the day. What a magical scene! What a promising career! I must participate in this cause! Klock said this in his heart. He seemed to see the striking pieces of M-shaped McDonald's fast food restaurant brand with red background standing in downtown areas and highways all over the country. And he has enough confidence in himself to participate in this cause. Years later, he recalled the scene and said, "When I met the McDonald brothers, I had been prepared for many years. I have rich experience in food and drink, which is enough to distinguish the true and false opportunities. "

Early the next morning, klock found the McDonald's brothers and came straight to the point with his own ideas: "I have sold milkshake machines all over the country, and I have been in numerous restaurants and kitchens, but I have never found any one that can match your potential. Why don't you open more chain stores? That will not only make you rich, but also make my milkshake machine profitable. " At that time, klock was thinking about how to promote the sales of his milkshake machine with the help of the development of McDonald's. However, klock's words did not inspire the two brothers as much as he thought. After a long silence, my brother Morris pointed to the hill opposite the shop and casually said, "Do you see the house with a white cloister above?" That's our home. We love him. It's quiet and peaceful here, and we don't want to rock the boat. The bigger the place, the more trouble. We are enjoying life now, and this is our purpose. "

"Then you might as well find an authorized agent to represent your chain business, and you can enjoy the success." Klock said that the brothers didn't have that big ambition at all.

"that will only make us nervous, and where can we find the right person?" Brother Richard said.

"What do you think of me?" Klock summon up courage to say.

Perhaps it was klock's extraordinary experience that moved the two brothers, and the McDonald's brothers then negotiated with klock about cooperation. Klock was appointed as the sole agent for McDonald's to promote its fast-food restaurant rights in China. The contract period between the two parties was ten years. klock directly charged the franchisees a card borrowing fee of 95 US dollars, and the company extracted 1.9% of the franchise amount as the guidance fee, of which .5% was the McDonald's brothers and others.

III

On March 2, 1955, the headquarters of McDonald's Company, with klock as the chairman and general manager, was listed in Chicago, USA. In April of the same year, klock's first McDonald's standard chain store was officially opened in Despman, West Chicago, which is also the first truly modern McDonald's franchise store in the world. From the beginning, klock intended to use this store as a model for future franchisees. He created a set of extremely strict management systems for this purpose. This is the famous unified management system with QSCVO as the core (Q_ualitb- Hamburgers are good in quality, delicious in taste and comprehensive in nutrition. Service- fast, agile, warm and thoughtful service; Cleanness- the store is clean and hygienic, and the environment is pleasant; Value- reasonable price, high quality and convenience). Facts have proved that klock's method is very effective. Less than a year after its opening, it has created an impressive annual income of $158,. In July of the same year, klock sold the first franchise in Fresno, California, and opened the second chain store. By the end of the year, the total sales of the two chain stores reached 23. 5 thousand dollars. Although the McDonald's chain store was first tried, it won a great victory. Klock was never happy, and the agreement with McDonald's brothers was like a sharp knife in his heart, which made him sleepless. Because all he owns is McDonald's national chain marketing right, not everything of McDonald's, McDonald's brothers have the right to terminate the contract with klock at any time. Moreover, according to the contract, the McDonald's brothers can reap profits from the 3 chain stores painstakingly managed by klock every year, with a net income of hundreds of thousands of dollars every year, which also makes klock unwilling. With the approaching of the 1-year agreement between klock and McDonald's Brothers, the two sides have changed from mutual appreciation to mutual suspicion. Klock's worries are growing day by day, and he knows very well that the company can't develop unless the McDonald's brothers are asked to leave. "I must buy all the rights of McDonald's and replace the McDonald's brothers. No matter what the result is, it's all about owning my own career and developing my own kingdom. Even if the price is great, I must pay! " After much deliberation, klock finally decided to have a showdown with the McDonald brothers.

In fact, the fact is not as difficult as klock imagined beforehand. Because the McDonald brothers are not as ambitious as klock.