Take Beijing as an example. From 202 1 year 1 year 1 October1to February 28th, the first phase needs to run 290 times at 350 minutes, the second phase needs to run 265 times at 0/40 minutes, and the third phase/. The sixth period is not only significantly higher than the first five periods, but also starts from February 15. On the fourth day of the first month, many businesses were closed and users did not pay a return visit. The challenge is very difficult and has been widely vomited by riders. ?
In addition, the activity also set a number of conditions, such as "the time period must be reached" and "completing more than three phases". As a result, the rider's success rate is low and the expected reward is seriously deducted. Some riders reported that if it didn't reach the sixth phase, it would be 3,500 yuan less. If we can't reach the seventh issue, 8200 yuan will become more than 2000 yuan. These "meticulous" designs can be described as pits and pits, and it is impossible to prevent them! ?
A "win-win game" that can not only meet the consumption demand of Spring Festival travel rush, but also make riders earn more money is interpreted as a "lose-lose situation" in which the riders' hard-earned money flies away inexplicably, and the platform is denounced by public opinion and apologized again. ?
In fact, the takeaway rider has been played more than once. All kinds of games, one level is more difficult than the other, and the potential of the rider will be tapped to the limit in the upgrade, becoming an unstoppable running machine. You need to do more work to maintain the existing points and rankings. No matter how hard the rider works, there is always an arduous task waiting for you. As a result, many people were punished for overtime, the task failed, and the road was dangerous ...?
The rider ran out of the platform to brush out the valuation, and the labor value was not fully reflected. What's more, the rider group is not easy. They sacrificed the festival that should have been reunited for a few taels of silver, but they were "exploited" by empty promises and rules. Pursuing the platform of maximizing interests, locking the riders who have no bargaining power in the "system" with the gamification coat, exposed the short-sightedness of the eyes. ?
Nowadays, the era of high financial subsidies is drifting away, and the platform's constraints on riders are not monolithic. In the future, the mode of "eating at both ends" for merchants and riders is unsustainable. The platform needs to think in a higher dimension with transparent rules, fine management and respect for labor value, put itself in a correct position, listen to the voices of more users and never bully customers. ?
After the incident was exposed, the platform apologized to the rider and proposed rectification measures. In fact, we don't always want to see the end of emergency public relations and crisis forced rectification when a crisis occurs. Instead, I hope that the relevant platforms will put credibility and user value first, and don't trap yourself with routines.
Extended data
Sorry if you are hungry, "The rider's New Year reward is reduced in disguise":
Recently, some riders broke the news on social platforms, saying that during the Spring Festival this year, the platform launched the "Running Spring Festival travel rush Preferred Series" activity to retain riders. In the seventh phase of the activity, the bonus was 8,200 yuan, but in the sixth phase, the platform's requirements for running orders were greatly improved. The rider questioned the platform to temporarily increase the number of riders and reduce the overtime reward for the Spring Festival in disguise. ?
Hungry? For the requirements of the sixth race, riders need to run at least 380 races on February 19. Hungry, I responded that the crowdsourcing preferred knight Spring Festival Award is an extra year-end award in addition to the Spring Festival subsidy. The original intention is to ensure the supply of goods for the Spring Festival, and also to make more money for the knights. The reward period starts from 65438+ 10 month 1 1 and ends on February 28th. A * * * is divided into seven phases, and each phase has a fixed delivery task. If the cumulative completion of the knight is greater than the delivery of the three phases, he will be rewarded. The more cycles completed, the higher the reward. I thought it was said on the internet that there would be no reward if you didn't complete a certain issue. ?
Hungry? In his response, he said that the unit quantity forecast of some cities and business districts did deviate, which led to the sixth phase (February1May-February 2 1) being in progress, and the targets in these areas were on the high side. I sincerely apologize to my knight friends. ?
Hungry, I took two actions: after the end of the sixth issue of February 2 1, I sorted out the list of all regions where the national orders were deviated, added compensation activities, and announced them to the Cavaliers. It will also optimize the single-volume design of the last activity, so that more knights can get rewards.
Previously, Weibo's account "Hungry? Customer service also responded to this matter, saying that I am sorry to bring a bad experience to the Cavaliers, and the problem area feedback by the Cavaliers has been dynamically adjusted.