1 the first time-honored brand new year festival 222.12.15-12.19 was held in Jinan shungeng international convention and exhibition center by the provincial department of commerce and the provincial time-honored brand enterprise association 15. six sections were set up, including prefabricated vegetables, drinks, flavoring and brewing, cereals, oils and foods, and the time-honored brand enterprises were organized to display and sell in a centralized way: the opening ceremony was held, the leaders visited the museum, and the welfare collection and purchase were docked, so as to create rich varieties, high quality, and meet the needs. The province's 2223 online New Year Festival 222.12.22 The Provincial Department of Commerce and related enterprises organized the 223 online New Year Festival, seized the mass consumption hotspots of New Year's Day, Spring Festival and Lantern Festival, and jointly promoted online and offline by platform enterprises, and launched the promotion activities of "Eating, Living, Traveling and Shopping in Shandong" on platforms such as Tmall, Taobao, JD.COM and Meituan. Shandong Household Appliances Consumption Festival and Warm Winter New Year Festival 222.12-223.2 The Provincial Department of Commerce and the Provincial Household Appliances Association 2, in conjunction with Haier, Skyworth, Midea, UnionPay, Postal Savings Bank, Ginza Electric Appliances, Liqun Electric Appliances and other enterprises and institutions, use the "Double 12", New Year's Day, Spring Festival and other consumer nodes to carry out promotional activities such as reduction, full gift, trade-in and free maintenance of small household appliances. The province's 4 "New Year's Home Rejuvenation" warm winter furniture consumption seasons 22.12.17-223.1 Provincial Department of Commerce and Provincial Furniture Association 13 took advantage of the traditional New Year's Day and Spring Festival consumption opportunities to carry out various offline drainage activities such as event promotion and holiday gift giving folk experience; In Shandong Ginza Home, Jinan Huangtai Home and Liaocheng Shunyi Home, promotional activities such as consumer vouchers, lottery, home purchase subsidies, trade-in, home maintenance and full gifts were carried out at the same time to meet the needs of consumers for rejuvenating their homes in the New Year. Five green environmental protection decorations in the whole province entered Wanjia from December 222 to February 223. The Provincial Department of Commerce and the Provincial Decoration Association 1 cooperated with more than 1 brand merchants to carry out the activity of "Green Environmental Protection Decoration Entering Wanjia-Qilu Yunshang Home Decoration Festival", and cooperated with "China Unionpay Quick Pass" APP and "Huixiang Shandong" WeChat official account to issue "decoration coupons" to promote home decoration consumption, which is expected to benefit nearly 2, users. From December 222 to February 223, the Provincial Department of Commerce, the Provincial Smart Home Association 24, together with brands such as Fangtai, Huawei and Hongyan, launched a series of promotional activities for smart homes to welcome the Spring Festival, and held activities such as "Celebrating the New Year with Kitchen Appliances", "Serving Wanjia Community GO" and "Gratitude and Feedback", covering all the cities' Spring Festival gatherings, building new year's full-scene product promotions and stimulating residents' consumption. The province's 7 "Yuebu yue life" year-end consumption combustion-supporting season 223.1-223.2, the Provincial Department of Commerce, Qilu Evening News, Qilu Yidian 1, seized the need of year-end consumption, and created consumption scenarios such as offline punching, AR live broadcast, video broadcast of shop exploration, and national sun-drying challenge: joint "China Unionpay Quick Pass" APP and "Huixiang Shandong" WeChat official account issued consumer vouchers; Taking Qilu Evening News and Qilu Yidian as the main propaganda position, we invested millions of propaganda resources to bring passengers and promote consumption for the entity enterprises at the end of the year. The whole province's 8 UnionPay Shandong Warm Winter Card Voucher Activities 222.12-223.2 China UnionPay Shandong Branch 82 issued UnionPay Shandong Warm Winter Vouchers at "Double Twelve", New Year's Day, Spring Festival and other nodes. When the card was swiped for over 1, cubic meters, 1 yuan for over 5 cubic meters and 5 yuan for two department stores for over 2, cubic meters, 1 yuan for household appliances and household appliances. During the 9 "Happy Spending Season of Postal Savings and Warm Winter Spending Season" in Shandong Province from December 222 to February 223, Shandong Branch of Postal Savings Bank 1 launched four theme activities, namely, automobile consumption season, household consumption season, urban consumption season and rural consumption season, and provided subsidies for marketing activities in the areas of comprehensive shopping, automobiles, home decoration, supermarkets, household appliances catering, maternal and child, and living payment. On January 1th, 223, the whole province's 1 Wing Payment New Year Festival, Wing Payment Group Company, Wing Payment Shandong Company and Shandong Telecom 3 launched the brand week activities with the theme of "New Year Festival", which helped "original people" to promote quality new year goods with "gathering benefits". The marketing expenses exceeded 3 million yuan, and the marketing activities such as reducing consumption, reducing full consumption and bargaining were carried out in conjunction with "enjoying Shandong" WeChat official account. From December 222 to January 223, 11 Meituan's "Warm Winter Consumption Season" activities in the whole province, Meituan 21 invested more than 1 million yuan to subsidize local big brands, hot and hard goods, World Cup, screaming Friday, weekend snack street and other activities. Users can receive red envelopes randomly when they enter Meituan's APP takeaway channel: on January 5, they will be given a large red envelope full of "36 yuan minus 16 yuan" and enjoy an exclusive merchant discount package. The 12 "Night GO" seaside city festival in the whole province was held in December 222. Relying on Yantai, Weihai, Weifang and other cities, the Provincial Department of Commerce, relevant enterprises and media 3 held night consumption promotion activities such as "night food", "tasting a century-old brand to see the new night of the city", "Nishang New Silk Road" and "the brightest star in the night sky", and carried out "fashion+culture+creativity" immersive night tour activities. The 13 "Hui GO" Shandong Life Festival in the whole province was held in December, 222. The Provincial Department of Commerce, Shandong Radio and Television Station and related enterprises 3 integrated the three consumption scenes of "commerce, amusement and performing arts" and held exhibitions of "good products in Shandong", "drinking wine heartily", "enjoying time leisurely", "traveling in Qilu" and "rejuvenating new homes" for domestic appliances. The provincial department of commerce, relevant enterprises and media 5 selected rural large-scale gatherings with strong vitality to carry out the activities of "Surprise about rural conventions", "Happy about rural conventions" and "nostalgia about rural conventions", to promote automobile appliances, digital products, communication equipment, daily necessities, food and cultural goods to the countryside, and to organize business circulation enterprises, online e-commerce platforms and online celebrity bloggers to carry out agricultural products with local characteristics. The whole province