Customer service telephone number: 069 1-226 1999 official second-line telephone number: 069 1-226 1999 to handle repayment, loan, loan negotiation, early repayment and other related matters-attentive service, solving customer problems, sincere communication, enthusiasm and patience. Business processing, allowing offline repayment, complaints, inquiries, authentication, account activation, complaints, credit evaluation and other related businesses. Self-service business processing: there is no automatic deduction and other related business in settlement and credit evaluation.

Since the beginning of this year, automobile consumption stimulus policies have been intensively introduced. Among a number of policies, the "Several Measures on Invigorating Automobile Circulation and Expanding Automobile Consumption" (hereinafter referred to as "Several Measures") recently jointly issued by the Ministry of Commerce, the National Development and Reform Commission, the Ministry of Industry and Information Technology and other departments 17 (hereinafter referred to as "Several Measures") is the most concerned by people in the industry. The release of "Several Measures" is regarded by the industry as the beginning of "breaking barriers" from the basic level of policy, which will fundamentally change the existing pattern of used car trading.

Capital has always had a keen sense of smell. Since the beginning of this year, many financial leasing companies have begun to test the second-hand car finance.

While some companies are still playing the role of fund providers, some financial leasing companies have designed competitive self-operated second-hand car financial products. Recently, the reporter of China Business News noticed that a product with customer interest rate 15.2% and channel rebate 10% was quickly recognized by the market.

Wang Meng, an expert from china automobile dealers association, told reporters that with the increase of entrants, the competition in the field of used car finance will intensify and the industry structure will be reshaped. Second-hand car finance companies with low capital cost, stable products, subdivided design and higher efficiency will be more competitive.

Occupy the market quickly

While the consumer demand policy dividend boosts the development of the used car industry, the financial demand closely related to the development of used cars is also growing rapidly. The potential market is huge, attracting all kinds of capital to increase the second-hand car finance business. Since last year, licensed auto financing companies have laid out used car finance in succession, and bank funds have also flowed into the used car finance field on a large scale.

Previously, Nie, secretary-general of the National Leasing Industry Competitiveness Forum, said that after the 20 17 Central Financial Work Conference, financial leasing companies transformed into service industries. However, financial leasing companies are mostly in the field of new car finance, and there are not many tests on used car finance.

This situation has changed since this year. According to informed sources, some financial leasing companies have begun to lay out the field of used car finance, including established financial leasing companies such as BOC Golden Rent, Yin Sujin Rent, Wanxin Golden Rent and Minsheng Golden Rent.

Regarding the reasons for financial leasing companies to enter the field of used car finance, Wang Meng believes that since May 2022, policies related to used cars have been intensively introduced, and problems such as restrictions on the development of used cars, taxation and commodity attributes have been solved. "In particular, the implementation of the" Several Measures "has made it possible to operate used cars on a large scale, and the scale of the used car financial market is expected to increase in the future, which is one of the reasons why financial leasing companies have begun to lay out this field."

For the money-holders, how to promote the second-hand car financial business and grab this trillion-dollar market cake on a large scale is imminent.

It is understood that the domestic used car resources are scattered, and nearly 70% of the used car resources are concentrated in the hands of individual car dealers, and each individual car dealer may only have a few used car resources. In the second-hand car financial market, financial institutions usually obtain customers through channel providers with a large number of second-hand car dealer resources.

A management person of an auto finance company said that some financial institutions have entered the second-hand car finance field because the customer interest rate in the second-hand car finance field is much higher than that in the new car field. "High profits also mean high risks, which does not mean that the competitive conditions in this market are more relaxed."

Wang Jinwei, director of customer development department of FAW Toyota Automobile Sales Co., Ltd. pointed out that the definition of quality and price of used cars is more complicated than that of new cars, and many financial institutions are more cautious about the development and audit of used car financial products. In addition, the second-hand car industry has the characteristics of many employees, low threshold, fragmented resources and opaque information, which also increases the difficulty in designing financial products.

The above-mentioned insiders pointed out that because used cars are non-standard products, financial leasing companies that have the ability to launch self-operated products for used car finance are rare. Most financial leasing companies entering this field only act as investors, and the specific lending tasks are left to channel providers.

"However, a used car financial product recently launched by a financial leasing company is very competitive in the market. After its launch, it quickly seized some markets, especially Guangdong and Guangxi. Specifically, the customer interest rate of this product is 15.2% (which will be improved according to the customer's qualification), the rebate to the dealer is 10%, and the rebate to the used car dealer through the dealer is 8%~9%. Under the normal mode of the industry, channel dealers usually give used car dealers a commission of 6% to 7%. " The above-mentioned insiders said that the customer interest rate of used car finance is usually 10% ~ 15.4%, so this product is a high-priced used car financial product for customers. However, stimulated by high profits, this product is welcomed by second-hand car dealers, and it is more inclined to recommend this product to customers in the actual sales process.

In the eyes of the above-mentioned insiders, second-hand car finance companies will also design some financial products with customer interest rate of 8%~ 10% to attract users, but usually these products have no rebate or low rebate to second-hand car dealers, and they will meet their own profit requirements by increasing financing (that is, increasing GPS, maintenance services and other expenses). On the whole, the final price borne by customers will reach about 15%.

However, because Jia Rong's products often have disputes when customers want to repay in advance, the funders don't want used car dealers to add too much money for compliance reasons. For example, a customer borrowed 6,543,800 yuan, and the actual loan amount after financing was 654.38+ 065.438+0,000 yuan. In order to sell cars, some used car dealers usually treat financing vaguely and don't even mention the cost to customers, so customers will think that their loan amount is only 6.5438 million yuan. In case of prepayment, customers will find that the principal will increase, which will lead to complaints. The above-mentioned insiders said, "The advantage of this product lies in raising interest rates directly, leaving room for second-hand car dealers to return commissions, thus avoiding the risk of non-compliance and complaints brought about by the increase of second-hand car dealers."

Intra-industry involution has intensified.

After the above products were recognized by the market, many used car finance companies began to adjust their product strategies and follow the design idea of this product.

According to the management of the above-mentioned auto finance company, "our company has also tried to launch such' high rebate' products to improve the enthusiasm of used car dealers to use our products. However, the market effect of the above financial leasing companies has not been achieved. Mainly due to the high cost of capital, the rebate to used car dealers has not exceeded the market average by much, and it is difficult to make such competitive products. "

However, in the eyes of the above-mentioned insiders, the customer interest rate of 15.2% often makes relatively high-quality customers bear higher prices, and the profits between them are eroded by channel dealers and used car dealers. Investors can't get high-quality assets and customers can't enjoy preferential prices, which will lead to the mismatch between assets and customers. "In the early years, the rebate from employers to distributors was only-1%~3%, and the profit source of distributors and used car dealers was mainly the used car itself. Now more and more' hot money' has entered, and channel providers have premium capital, and the rebate goes straight to 10%. "

However, in the industry's view, the implementation of the New Deal is expected to change the situation that used car finance companies are frantically competing for channel providers and the rebates are increasing.

Lang, Deputy Secretary-General of china automobile dealers association, said that the second-hand car industry has long been dominated by small and medium-sized micro-car dealers, and it is in a state of "scattered, small and weak", with local transactions as the mainstay, small scale, no after-sales, and outstanding integrity problems. Bad money drives out good money, causing a lot of market chaos. With the opening of the blocking point of used car circulation, used cars will usher in nationwide circulation, accelerate the commercialization and large-scale development of used cars, and form a unified national market.

Wang Meng pointed out that with the implementation of the New Deal, the used car financial market has great potential. In addition to the second-hand car financial products for individual customers, after the large-scale operation in the second-hand car market, the inventory financing demand of second-hand car enterprises will also increase greatly.

In addition, the global annual demand for cross-border export of used cars is about 654.38 billion US dollars, and the transaction volume is about 20 million vehicles. After the implementation of the New Deal, used cars in China will become more and more international, and the export of used cars will become an "international big market" after the domestic unified big market. The financial demand behind this will also be huge, and the pattern of the used car financial industry will be completely reshaped in the future.

The common sense in the industry is that it takes time for the effect of the New Deal to appear. How to adapt to the market and get through the darkness before dawn is an urgent problem to be solved in the second-hand car finance industry.