White background. According to the query of official website, a self-operated store in JD.COM, if you buy self-operated goods in JD.COM, the electronic invoice of VAT ordinary invoice will be issued by default, and you need to manually select paper invoice or special VAT invoice. If you buy goods from a third-party seller, you need to consult the seller's customer service. Most invoices in JD.COM are electronic and paper invoices are white, so the self-operated invoices in JD.COM are also white.