I. Definition

* * Enjoying the economy means that an institution or individual with idle resources transfers the right to use the resources to others with compensation, and the transferor gets a return, and the sharer creates value by sharing the idle resources of others.

in the * * * enjoyment economy, idle resources are the first and most critical factor. It is the basis for resource owners and users to enjoy resources. * * * Idle resources under the concept of enjoying the economy can be understood as: the resources were originally used by individuals or organizations themselves, and they are idle resources when they are not in use or occupied.

Second, the background

The concept of * * * enjoyment has long existed. In traditional society, borrowing books between friends or enjoying a piece of information, including borrowing things from neighbors, is a form of enjoyment.

the term * * * enjoying economy was first put forward by Marcus Felson, a professor of sociology at Texas state university, and Joel.Spaeth, a professor of sociology at the university of Illinois, in a paper published in 1978. Its main feature is that it includes a market platform created by a third party and based on information technology. This third party can be a business organization, organization or government. Individuals use these platforms to exchange idle goods, share their knowledge and experience, or raise funds from enterprises or an innovative project. The economy involves three main bodies, namely, the demand side, the supply side and the economic platform. * * * Enjoy the economic platform as a link between the supply and demand sides. Through the establishment of a series of mechanisms such as mobile LBS application, dynamic algorithm and pricing, and mutual evaluation system, the supply and demand sides can trade through the * * * enjoy the economic platform.

However, this enjoyment of * * * is controlled by two elements: space and relationship. On the one hand, the enjoyment of * * * of information or objects is limited by space and can only be limited to the space that individuals can reach; On the other hand, the enjoyment of * * * can only be achieved if there is a trust relationship between both parties.

After 2, with the advent of the Internet web2. era, various online virtual communities, BBS and forums began to appear, and users began to express their views and share information with strangers in cyberspace. However, the online community is mainly anonymous, and the sharing form in the community is mainly limited to information sharing or user-provided content (UGC), which does not involve any physical delivery, and most of the time does not bring any monetary reward.

around 21, with the emergence of a series of physical enjoyment platforms such as Uber and Airbnb, * * * enjoyment began to move from pure free sharing and information sharing to "* * * enjoyment economy" based on strangers and temporary transfer of goods use rights.

"216 World Sharing Economy Summit Forum" is one of the main forums of the World Free Trade Conference and Expo to be held in Macau on November 8-1, 216. The theme of this summit forum is: trillion-dollar sharing economic investment opportunities. It is a high-level forum in the field of global sharing economic investment, and a platform for international sharing economic investment, operation, cooperation and talent exchange and cooperation.

in a narrow sense, * * * enjoying economy refers to a business model based on strangers and the temporary transfer of the right to use goods, with the main purpose of obtaining certain remuneration.

*** The five elements of enjoying the economy are: idle resources, right to use, connection, information and liquidity. * * * The key to enjoying the economy is how to achieve optimal matching and zero marginal cost, and to solve technical and institutional problems.

*** Enjoy the essence of economy-integrate offline idle goods or service providers and let them provide products or services at lower prices. For the supplier, by transferring the right to use the goods or providing services within a specific period of time, a certain monetary return can be obtained; For the demanders, they don't directly own the ownership of the goods, but use the goods by renting, borrowing and other ways.

In addition to idle resources, low price, specific time, ownership, use right and alienation are also key words for * * * to enjoy the economy.

the lower price is the core advantage that the * * * enjoyment model can "crowd out" other economic models. Mainly reflected in two aspects: on the one hand, the price paid by resource users is lower than that paid by other channels in the market; On the other hand, the price that resource owners get is lower than the value that idle resources can create when they serve themselves.

a specific time refers to the time when a resource is idle, which is a restrictive condition when the resource is used for enjoyment.

for the owner of the resource, under the economic mode of * * *, the idle resource can realize greater economic value by transferring the right to use it.

*** Enjoying the economy creates value from two aspects: on the one hand, resource owners use idle resources to gain income; On the other hand, resource users can obtain resources at lower cost to meet their own needs.

Third, develop

* * Enjoy the economic development-the process of disintermediation and reintermediation. De-intermediation: the emergence of * * * enjoyment economy has broken the dependence of workers on commercial organizations, and they can directly provide services or products to end users; Re-intermediation: although individual service providers are separated from commercial organizations, they access the Internet to enjoy the economic platform in order to reach the demand side more widely.

*** Enjoy the emergence of economic platform, help individual laborers solve the problems of office space (WeWork mode) and funds (P2P loan) at the front end, and help them solve the problem of gathering customers at the back end. At the same time, the customer-gathering effect of the platform encourages individual merchants to better focus on providing quality products or services.

compared with Uber and Airbnb in Europe, the economic boom in China market is not so real. From O2O to * * * enjoying the economy, it seems that all emerging models are inseparable from the word "burning money" in the perilous China market. The obsession with "tangible assets" has become an invisible lock that restricts China's enjoyment of the economy. In the China market, the craze for * * * to enjoy the economy begins with "intangible goods".

in Beijing, Guangzhou, Hangzhou and other cities, after * * * enjoying bicycles and * * * enjoying cars, * * * enjoying charging treasures, * * * enjoying basketball and * * * enjoying umbrellas are constantly emerging, which has become the "window" for a new round of capital swarming. Take * * * charging treasure as an example. In just 4 days, 11 financings were obtained, and nearly 35 institutions intervened. The financing amount was about 1.2 billion yuan.

IV. Influence

*** Enjoying the economy will activate the financial industry. The enjoyment of "money" can promote the flow of social wealth, improve the recycling efficiency of social wealth, expand people's consumption demand and meet the interests of more people. Under this premise, professional licensed institutions providing financial services need to be transformed into information providing platforms based on the Internet. It is to eliminate the lengthy intermediary link between the fund provider and the fund demander, so that the two sides can trade most directly.

v. * * Enjoy the five representative areas of economy

(1) Enjoy the transportation * * *

Enjoy the transportation * * * including car rental, carpooling, bicycles, ships and even airplanes. Transportation is the most typical application field of * * * enjoyment economy, which has developed rapidly at home and abroad. The most famous ones are Didi at home and Uber abroad, as well as * * * enjoyment of bicycles, such as mobike. Now it has become a way of life for people.

(2) Idle goods * * * Enjoy

Idle goods * * * Enjoy including household goods, luxury goods and idle goods. The higher the price, the more the goods will be enjoyed by * * *, while the lower the price, the lower the number of paid use. Clothing, office equipment and photographic equipment are several attractive types of idle items, and idle fish are the better platforms.

(3) Enjoy the service * * *

Enjoy the service * * * more and more miscellaneous, including the sporadic enjoyment of refining labor, knowledge or skills. More than 1 years ago, a number of such platforms emerged in China, carefully enjoying the labor and time. For example, Pig Bajie is a very mature platform. Later, more in-depth professional * * * enjoyment Applications appeared. For example, the online app has covered experts in various fields, academic system, and executives can provide knowledge and skills services. There are many manicurists in Beaver House to enjoy resources.

(4) Housing accommodation * * * Enjoy

Housing accommodation * * * Enjoy including housing accommodation, office or meeting room * * *. It's very good at home and abroad. Airbnb is a very good platform to enjoy the idle rooms of ordinary people and provide convenience for business travelers. At home, due to the different security factors and customs, room accommodation is still in the exploration stage. However, in the first-tier cities in China, * * * enjoys rapid development in recent years.

(5) Enjoy maternal and child products * * *

According to industry-related data, the domestic maternal and child market in 218 exceeded one trillion yuan, and major maternal and child giants at home and abroad have added their money to the maternal and child market in China, hoping to get a share. Take the rocking car as an example. At present, the number of rocking cars in China exceeds 3 million, but it is far from meeting the market demand. However, it is not easy to solve this problem because of the backward operating system. However, the emergence of children's music school's rocking car broke this backward system, realized the interconnection of multiple devices, improved operational efficiency and broke the traditional blocking.

VI. Development Mode of the 14th Five-Year Plan

Recently, the Central Cyber Security and Informatization Committee issued the 14th Five-Year National Informatization Plan (hereinafter referred to as the Plan), in which Article 2 promotes the healthy development of the * * * enjoyment economy and platform economy. Encourage enterprises to open platform resources, promote the sharing of public cloud resources, and create a new driving force for the sharing of production. Explore a new mode of enjoying the means of production, and encourage all kinds of economic entities to promote the enjoyment of the means of production in a market-oriented way. We will improve the policy system that adapts to the flexible employment of * * * enjoyment platform and support enterprises to carry out "* * * enjoyment work". Further reduce the cost of online entrepreneurship and employment of individual operators, and guide Internet platform enterprises to reduce the related service costs of individual operators.