Let me give you a very detailed comparison: German cars: \x0d\ have maintained a rigorous work style for decades, and the quality assurance system adopts the Konzern standard, the most stringent quality standard in the world, and pursues perfection in product quality. The design standard of most models is 300,000 kilometers without overhaul. Leather and durability have almost become synonymous with German cars. The shape design of most models is tough and sharp. The standard of the supporting system is extremely strict, and all local components must pass the quality verification of the German headquarters. I remember that ten years ago, when Baoding Feng Fan Battery Factory, the leader of domestic automobile battery industry, matched German cars, it had to send ten groups of batteries of various models to German headquarters for quality verification, in order to obtain the matching right. However, the strict quality assurance system has brought a high price, from design, experiment, production and testing to equipment investment and tooling investment. In this way, the development speed is not only much worse than that of Japanese cars, but also the total investment is 50-70% higher than that of Japanese cars. It is said that in a German joint venture in the north, there are nearly 100 imported three-coordinate machines worth millions, more than the sum of the three northeastern provinces. The defective parts produced by the factory are destroyed on the spot, which can neither be loaded nor sold to the automobile maintenance market. Therefore, German cars also represent high prices! In particular, the maintenance cost, in the fourth S shop, is to repair the car with factory accessories, and its high maintenance cost has caused many users to complain. Therefore, in order to reduce the repair cost and attract business, many small repair shops often use defective parts from supporting factories to repair cars. \ x0d \ x0d \ has also maintained a conservative thinking for decades (slightly changed in recent years), and its response to market changes is slower than that of Japanese-funded enterprises, especially in brand management. In the 1960s and 1970s, German cars once monopolized 80% of the imported car market in the United States. A mistake in brand strategy made Japanese cars flock to China. Today, it only accounts for less than 6% of the imported car market in the United States, and the loss is huge! However, the Germans seem to have not realized their mistakes; No, recently, I brought the same brand management strategy to China. Today, when the market share of mid-range cars is difficult to maintain, I brought the high-end Phaeton with great fanfare, hoping to get another slice of the high-end car market. The mistake of market strategy is not limited to this, let's look at the launch of new models; The future of golf is still uncertain. Should Goyle be qualitative? Goyle's investment was basically wasted, time was delayed, and users ran away. If you come a few times, I don't know if the Germans can still stand in the China market. Let's think about it from another angle. If these two German joint venture partners don't spend billions of investment (billions of each new model) to launch new models, but increase the original production of STN and Jetta to 600,000 vehicles per year and control the price at 60,000-70,000 yuan, they will not only maintain a good profit level, but also have great lethality to other similar and even mini-cars! The market share will be greatly increased. It can be seen that German market research and brand management are really much worse than Japanese. I wonder when the Germans will learn better. \ x0d \ x0d \ Germans are more stupid in dealing with market problems; The year before last, Wuhan Zoo smashed a big rush, so many media reporters gathered around Beijing Benz China Company to seek answers. Why can't they take this opportunity to hold a free press conference to explain the situation so as to set the record straight (this case is really caused by domestic oil quality problems)? When a big media hype, spare no effort to make a statement to express regret. Then, the ignition coils of all models of 1.8 engine failed, and it happened as soon as the main engine was listed. Needless to say, it was a quality problem. However, the slow-witted Germans are still slow to check. After a few months, even CCTV was exposed, and it was too late to delete the grid (it was still free to replace it, so why a simple "call back"? In fact, free replacement and recall are exactly the same, both of which are done free of charge at domestic service stations, saying that recall is just better and more enjoyable. Establish an image, build a brand and create momentum. Where can I find this opportunity? Of course, in China, the good quality and after-sales service of German cars won him a lot of face. \ x0d \ x0d \ Japanese cars: Speaking of Japanese cars, I can't help feeling ashamed after working and living in the automobile industry for more than 40 years. But I really admire it. From 1945, a small island country defeated in World War II, it became a world economic power in just 60 years. Among the seven high-output industries (finance, electronics, automobiles, arms, home appliances, steel) that can circulate internationally, it ranks fifth except arms (but the navy dares to claim to be the second in the world! ), other projects are in the top three. It can be seen that the Japanese are really good at doing business! Without further ado, let's talk about cars; \ x0d \ x0d \ It can be said that the Japanese have studied the automobile market in detail. The research on the consumption view of automobile products is even more unique! After studying different automobile consumers in different countries, the design guiding ideology of "654.38+ 1 100 million kilometers overall life" for middle and low-grade automobiles was put forward in the 1970s. This Spring Festival, a good friend of mine went home from Japan to visit relatives. We used to talk about cars all night. He works in the largest engine design institute in Japan. According to him, the overall design life of Japanese middle and low-grade automobile engines is100000 km. Without exception! "As long as the design life of100000 km is met, the lower the process cost, the better." This is consistent with the news we got. Their design concept is that most users change cars every two or three years, and few users exceed 90,000 kilometers (except taxis) at this time. So in Japan, taxis are special models. This basic concept means that the overall investment of a model is the least! So Japanese cars represent low cost, low price and high turnover rate! Similarly, it also has a lower service life and a higher maintenance cost. In Europe and America, Japanese cars have the lowest price in the used car market, which is also the reason! Within two years, the overall performance of Japanese cars can completely compete with German cars. But the overall investment has been greatly reduced. Although the price of Japanese cars of the same type is lower than that of German cars, the rate of return is really high, with less investment and high rate of return, which provides sufficient financial guarantee for speeding up the listing of new models. Therefore, in the Japanese car industry, no model has a life span of more than three years. In the launch of new cars, Japan has left its rivals far behind! Do you want to follow suit? Ten or eight years will leave you in debt. Because you have no roots! Today, with the frequent introduction of new models, domestic enterprises are still gathering funds to follow suit. I don't know how many companies have considered it; When the competition is more intense and the profit rate drops to the world average, when your old model will be scrapped before it is restored, your enterprise will die soon! ) \ x0d \ x0d \ In the past, when many people compared German cars with Japanese cars, Japanese cars of the same type were much lighter than German cars, so they came to the conclusion that Japanese cars cut corners. It should be said that this wronged the Japanese. Japan is the largest producer of high-quality steel in the world, and a large number of hot-hardening steel plates with BH brand are used in Japanese cars. This steel plate will be delivered within six months. It has very good drawability when stamping at room temperature, but once it is painted at high temperature, the hardness of the steel plate will be greatly improved, and the general hardness will be increased by 25%. Therefore, the steel consumption can be reduced by 25% under the condition of constant stiffness. Weight reduction also means lower fuel consumption. Japanese high-performance materials really won a lot of glory for the Japanese in the car! \x0d\\x0d\ But the quality assurance system of Japanese cars is really flattering. In a tooling factory in China, I saw with my own eyes that a second-generation Japanese product produced in the south was unqualified, and it was actually returned for installation! This is something that domestic truck factories dare not do, let alone cars! Not to mention the repetition rate of 10 thousand pieces (meaning that the probability of checking the size of every 10 thousand pieces is exactly the same), which is almost zero! And replacing it once every two years will greatly increase the maintenance cost of users. Because you can't buy spare parts in two years! A few days ago, my friends in Guangzhou complained to me. His Guangben (the first generation car) has been in the 4 S shop for more than a month, because it has not been repaired until today, waiting to be sent from Japan. Needless to say, the price is extremely high. However, the quality control of the original engine is still extremely strict, but I don't know how many top technologies the Japanese have brought in the joint venture. \ x0d \ x0d \ Japanese cars should be blamed not for cutting corners, but for the principle of inequality (that is, the principle of discrimination); Among Japanese export products, the first-class products are sold to Europe and America, the second-class products are sold to the domestic market, and the third-class products are sold to more developed regions, while it is China's turn to eliminate only the fourth-class products and technologies. Not long ago, I read an article on the Internet called "Behind the scenes of domestic Toyota Corolla and VIOS", and I feel the same way. Actually, it's not a secret for a long time. All Japanese cars (including most Japanese products) are like this. As for why this happens, to put it simply: First, the country's market access standards are not perfect; Second, the Chinese people's legal concept has faded, and they don't know who to talk to when they suffer losses. In addition, the country lacks legal support, which makes Japanese products take advantage of it. Third, guided by the long-term and planned consumption concept of some Japanese media. Maybe someone has seen an American movie; A media giant tried to control people's thinking imperceptibly through advertisements, so as to control the world. In real life, as early as the mid-20th century, the Japanese media have begun to implement a strategy that seems to be consumption-oriented. According to the introduction of domestic CGtimes professional monthly magazine; Japanese media have a five-year reserve of children's thinking-guided cartoons. \ x0d \ x0d \ As early as the early 1970s, China, which had been closed to the outside world for decades, had just started its reform and opening up, and a large number of foreign cars flooded into the China market. As neighbors separated only by a strip of water, they sold a lot of cars to the China market, but technically they were penniless because they knew; Automobile is a high-tech leading industry. Once smart China people master them, the development speed of China will be out of control! Does it make sense to support the opponents? Therefore, "Where there is a road, there must be a Toyota car", which is just selling cars, not technology. Today, with the vigorous development of German joint ventures, when automobile technology is difficult to be controlled by them, Japanese cars are late. First of all, Mazda and Honda were tempted, and they came to the main Toyota. Under the guidance of a complete national industrial strategy, Japanese automakers have found joint venture partners in China. So there was a debate about "who is the best". \x0d\\x0d\ If Japanese cars are evaluated rationally; Taking European Japanese cars to China for production, regardless of the design life of100000 km, Japanese cars can completely surpass German cars. Today, the price of German cars is still higher than most people in China expected. I really hope that the leverage of market economy can be put on hold as soon as possible, so that more people can enjoy the happiness brought by cars. \ x0d \ x0d \ cars should be the most expensive durable consumer goods in the hands of any China user. Note: they are real consumer goods! You have to pay for it all the time! It should be said that for the vast majority of home users, driving 20 thousand kilometers a year, five years' service life is not short. If after-sales service and spare parts can keep up, Japanese cars will be a better choice from the perspective of Chinese consumption habits-fuel saving, better comfort, especially beautiful appearance. However, if you consider that the maintenance cost is too high after two years and you are not good at repairing cars, it is better to consider other cars. \ x0d \ x0d \ If you have a lot of money in hand, and what you are after is service life, performance and quality, you should not worry too much about repairing the car. It would be a better choice to buy a German car. After all, German cars have nearly 1300 authorized service stations in China (FAW-Volkswagen and Shanghai Volkswagen combined). Moreover, the service stations of the two companies are highly complementary, which means that there are relatively more common parts. The year before last, when dozens of cars of Beijing Bora Automobile Association were in Xingcheng, Liaoning Province, the spark plug of one car was broken, so I called Shanghai Volkswagen Service Station for spare parts repair. Just go through the formalities and sign. German cars have an excellent reputation, especially in the taxi industry, which requires high quality and service life. In Changchun in the northeast and Zhuhai in the south, Jetta has traveled more than one million kilometers. It really won the face for the Germans, but if you look at the appearance, this German car is far behind the Japanese car. \x0d\\x0d\ You can expect the car price to drop every year, but don't expect it to drop too much. I estimate that within three years, it is no problem to reduce it by 5% every year, but it is unrealistic to reach or exceed 10%. People always have to make money anyway. You get what you pay. In today's market economy, prices and values are getting closer and closer. Of course, there are special circumstances; In the past two years, the prices of several models have really plummeted. \x0d\ If you ask me what car is the most suitable, my suggestion; Choose a German car. For other reasons, many media have repeatedly hyped it many times, and it is not up to everyone to decide who is who. What I want to say is; China people's consumption habits can never compare with Europe and America, just as China people's income level can't compare with Europe and America. Most users can't buy a car and can't sell it for two years. Even if there is, I want to sell it at a good price. Unless you have a lot of money, in that case, you don't have to argue with me, just buy your Mercedes and BMW. Oh, it's a German car again. Some people may say that there are many problems with German cars! Hehe, have you ever seen a car without problems? Don't! So let's compare the chances of problems. \ x0d \ x0d \ One more thing; Calculate before buying a car, don't empty your wallet. Loan to buy a car should also be moderate, don't force it. I can't drive away for a day without money. Besides, if you can't repay the loan in time, the bank will hit you. It is enough to buy a car and consume rationally.