According to the latest report given by Axalta, a paint company, cars with white paint account for 38% of all road vehicles in the world. For 65,438+00 years, white body has been the most common car color in the world. Followed by black car paint, accounting for 19% of all road vehicles in the world. As the simplest and most beautiful car body color, it is not surprising that it ranks first and second.
However, in recent years, with the rise of gray car paint, the market share has surpassed silver to become the third largest car paint color in the world, especially in Europe, gray even surpassed black and white and became the most popular car paint color in the local market. The report shows that European consumers "want to use gray to reduce emotional noise in their lives and enjoy the comfort brought by gray". And how do most domestic consumers choose the color of car paint when buying a car?
According to Axalta's report, consumers in China generally tend to choose white when buying a car, and the proportion is much higher than other car paint colors, reaching 57%, while black, as the same mainstream car paint color, accounts for 265,438+0%. In addition, other car paint colors account for very little in the domestic market, such as silver (4%), brown (4%), gray (3%), red (3%) and blue (3%).
In recent two years, the proportion of white cars in China automobile market has shown signs of decline, but this still does not affect its dominant position in the domestic market. The reason for its decline is the increase of young consumers.
The survey shows that the age group of 20-30 is the consumer group with the lowest proportion of black and white car paint among many age groups. Many domestic consumers under the age of 30 prefer to choose some special colors when buying models, such as blue, gray and red, to show the personality that young consumers want. In addition, the main colors of today's models such as MG 6 and Angola are also special colors such as green and red, which also affects consumers' choices to some extent.
However, the consumption level of young consumers under the age of 30 in the market today is generally not high, accounting for a small proportion of all car buyers. Most of them are consumers over the age of 30, who have the ability to buy and maintain cars. This part of consumers are generally more inclined to consider black and white. First of all, as a family car, white is bright and generous, and the white body is large and conspicuous on the road, which can serve as a warning to the surrounding vehicles.
Black models are mostly used in business reception occasions and company cars, and black is calm and solemn, which is more in line with the business atmosphere. Audi A6L, Volkswagen Passat, Buick LaCrosse and other models with obvious business and luxury positioning are mostly black.
Domestic consumers' demand for car purchase is generally dominated by family cars, so wild and conspicuous white naturally becomes the most preferred car paint color when consumers choose models, but in addition, white car paint is of great help in car purchase, car lifting, car use and subsequent used cars.
First of all, in the early stage of car purchase, due to the high selectivity of white car paint in the market, 4S stores will give priority to choosing more white models for display and inventory when picking up cars from manufacturers. If it's not a commercial car like Audi A6L, you will choose white paint when buying a car. Even if there is no, the car picking cycle will not be too long, and the car can be picked up in 1 month; However, if it is blue, red and other models, due to less inventory, the car delivery cycle brought by customization will be longer than that of the white version, reaching 2~3 months.
During an earlier visit to Toyota Ralink, buy buy Jun raised a question about the different paint colors of the Ralink dual-engine sports edition. The sales reply was that there was a white car in the store at that time, but if someone ordered it, a certain amount of new cars would arrive at the store every month. However, if the body color is customized, it will take two months to mention the car.
At the same time, it is worth mentioning that the pearlescent white color matching between Toyota and Nissan needs to pay an extra 2000 yuan. Because white car paints of Toyota and Nissan use mica instead of aluminum powder, mica coated with titanium dioxide and iron oxide makes the color and luster of the car body more prominent, and it is not easy to oxidize and yellow, but the cost and technology of mica are more expensive than traditional car paint technology, which has become the main reason for the price increase of cars. Also in need of price increase are soul red (+3,000 yuan) and platinum steel ash (+2,000 yuan) of Mazda brand models.
This paper briefly introduces the influence of white car paint on daily use of automobiles. The most important thing is that white car paint is generally brighter and looks bigger than other car paints such as black, and white car paint is also conducive to improving driving safety.
According to the test report jointly issued by Tsinghua University Automobile Crash Laboratory and Chinese mainland Automobile Club, the black body is the most difficult to be recognized by naked eyes in the case of insufficient light, while white and silver are the easiest colors to be recognized. Especially when parking at night, the white paint is more conspicuous, which can attract the attention of other drivers, thus avoiding collision. Even when driving in the daytime, it can play a warning role. The data shows that the accident rate of black painted vehicles is 300% higher than that of white painted vehicles.
In addition, white car paint can better reflect sunlight in summer and reduce the temperature of the body and interior. According to JAC's vehicle exposure test results, the hood temperature of the white model is 65438 07.5 degrees lower than that of the black model, and the steering wheel temperature in the car is 8.3 degrees lower. At the same time, the air conditioning load of the white model is 4% lower than that of the black model.
In addition, it is worth noting that white paint has better concealment, and the scratch on white paint is obviously lower than that on black paint. At the same time, the adhesion of white car paint to urban road dust is not obvious. It can be seen that white car paint has advantages in safety and interior temperature compared with other car paints.
With the upgrading of consumption in today's market, more and more consumers will replace their cars after three to five years of use to meet the greater demand for cars at present, and the replaced models will naturally flow into the used car market. White car paint can also bring greater advantages to vehicles in terms of used car preservation rate and sales volume.
In terms of hedging rate, although different colors have little effect on the hedging rate of used cars of the same car, there are indeed high and low points. At the same time, the sales frequency of white models in the used car market is generally high. In addition to the higher safety of white car paint, the advantages of easy repair and no color difference are also widely concerned by many used car buyers. Especially some used cars on sale, although the whole car is the same color, but a closer look at the fender is red and the door is red, which will inevitably make people wonder whether the car is an accident car or has undergone extensive repair.
In fact, before the 1970s, the automobile market rejected white paint very much. Due to the immature technology, it is easy to cause the yellow paint surface, which seriously affects the appearance. However, with the gradual improvement of automobile paint technology, the problem of yellow paint surface has been basically solved. Now, you can't pick out any fatal problems except that white car paint has no personality or individual brands have increased prices. It is natural to win the last popular car paint color on the market for many years.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.