Universal templates for opening business plans (6 sets) (1) I. Purpose and business model
Based on honesty and love, our shop is willing to gain more friends, knowledge and wealth from each other. Our business purpose is: pay a piece of true feelings and gain more trust. Sincere unity, customer first. Our store belongs to the B2C business model, which means the e-commerce activities of commercial organizations to consumers.
Second, the commodity overview
Our shop mainly deals in lovers' series of goods, mainly jewelry, aiming at young people's online shopping preferences.
Third, introduce Taobao.
Taobao, the largest online retail business circle in Asia, is committed to building the world's preferred online retail business circle, which was founded by Alibaba Group on May 10, 20xx. Taobao's current business spans C2C (person-to-person) and B2C (business-to-person).
By the first quarter of 20xx, Taobao had more than 62 million registered members, covering the vast majority of online shopping users in China. In the first quarter of 20xx, Taobao's transaction volume exceeded 65.438+088 billion; The annual turnover of 20xx exceeded 43.3 billion.
According to a survey conducted by a third-party authoritative organization in 20xx, Taobao's share in the online shopping market in China exceeds 70%, and C2C's share exceeds 80%.
Taobao advocates an honest, lively and efficient online trading culture, and insists that "treasure can't be scoured, and trust can't be abandoned." (Jin Yong)
While creating a safer and more efficient online trading platform for Taobao members, Taobao also wholeheartedly creates and advocates a family atmosphere of mutual assistance, relaxation and liveliness. Everyone who trades on Taobao not only trades faster and more efficiently, but also makes more friends.
At present, Taobao has become the first choice for netizens to start businesses online and be friends of the Chamber of Commerce. In 20xx 10, Taobao announced that it would create/kloc-0,000,000 jobs for the society in the next five years, and help more netizens to find jobs or even start businesses on Taobao. As of 20xx, Taobao has provided more than 200,000 direct jobs for the society.
Fourth, the market prospect
Experts pointed out that nowadays, with the development of economy and the increase of people's income, lovers have more economic ability to build their own love path. It has become a fashion to give gifts and souvenirs to each other and express their love for each other, and the couple's consumption market has great potential. Statistics show that China has a population of 654.38+02 billion, and there are more than 300 million young people aged 654.38+06-35. If everyone gives each other a gift of 654.38+050 yuan (just the price of a pair of shoes or a dress), there will be a market of more than 45 billion yuan. According to the calculation of 20xx counties and cities in China, each county and city will have a market share of 24.5 million yuan.
Online shopping has become a new fashion and will attract more young people. It is understood that among the top ten best-selling goods in Taobao, jewelry ranks seventh, eliminating the link of layers of middlemen to keep prices down, making online goods more value for money.
According to experienced merchants, in the initial stage of operation, popularity and customer base are still limited. With the accumulation of time, the store has accumulated a lot of repeat customers, and the old customers have brought more and more new customers, and the sales situation in the store will get better and better.
Open the general template of business plan (6 articles) (2) 1. The potential and trend of convenience stores
In recent years, due to the increasing number of large-scale stores, the living space of small and medium-sized stores is getting smaller and smaller due to the backwardness of commodity varieties, business items and business concepts, as well as high operating costs, which leads to the change of business format, thus resulting in another business format-convenience stores, which live in supermarkets and small grocery stores.
Convenience store is a small supermarket that mainly provides convenience for the surrounding residents or people, and it is a retail format that lives on the edge of large comprehensive stores and shopping centers.
Retail formats with complete business items and complete daily FMCG products are mainly set up in communities and places with large floating population and FMCG products, or near schools. The general business circle only covers the surrounding 200M.
The operation of convenience stores should firmly grasp the market gap of large stores and provide consumers with a convenient and fast shopping environment under the premise of convenience, so as to win consumers.
Mainly engaged in FMCG, daily necessities, books and newspapers, agency business, pasta, fruits and vegetables and other commodities.
Because it has the operating characteristics of supermarkets and the advantages of operating cost, price and convenience of grocery stores, it quickly won the favor of consumers, thus developing rapidly and forming a chain operation.
In the future, with the accelerating pace of life, one is a comprehensive large-scale store, and the other is convenient and fast convenience store management, which should be the development trend of the retail industry.
At present, the format of convenience stores in China has developed slowly because of its low economic income and late start, and there are no outstanding enterprises.
Second, site selection
The concept of business circle
The business circle of a convenience store is generally located within a linear distance of 0-200 meters, and the effect beyond 200 meters is relatively poor, and the business area is generally 60-200 square meters.
（2）
Generally, it is in the community (with its own business circle) and popular places on the roadside, or next to the supermarket (with the help of other people's business circles), so as to realize its own commercial profits.
Third, the investment plan
Competitive intelligence design
1 corporate logo
It is necessary to clearly reflect the operating information of convenience stores, conform to the operating characteristics of convenience stores, and effectively design the CI of enterprises with existing resources.
The corporate logo design of chain convenience stores needs to reflect the operating characteristics of Sunshine Supermarket.
2. Corporate philosophy
Provide convenient shopping conditions for the public.
Provide quality services to consumers.
Provide consumers with suitable commodities.
② Investment plan
1 fixed facilities
Smallpox-the decoration of convenience stores does not need to be luxurious, as long as it conforms to its own operating characteristics and can leave customers a clean and comfortable environment. Generally, only white ceilings or other warm ceilings are needed, but it pays more attention to collocation in layout and decoration. White putty ceilings or plasterboards are more common.
Ground convenience stores have been operating for a long time, mainly selling daily food (food sales account for 50-60%). The color of the shop is required to be elegant, bright and fresh. Due to the reflection of light, the floors of shops generally require plain and light colors, and ivory or beige floors are generally used.
Signboard-The signboard of a convenience store is generally equal to the width of the storefront facing the street. When making it, you don't need to consider luxury, you just need to meet your own characteristics, which can effectively meet the business characteristics of enterprises and the characteristics of convenience stores themselves. If necessary, it can also be considered to be sponsored by enterprises to save costs.
The floor in front of the store-as long as it is flat, it is easy to do a good job of sanitation and will not cause too much dust. Generally, plain floor or cement floor will be used directly.
Wall-In order to ensure the brightness of the store, convenience stores generally use white imitation porcelain as the decorative color of the wall, and can also use advertising pictures as the purpose of highlighting the business atmosphere. When using advertising pictures, it is generally required to use a light box with high reflectivity.
Lighting-White or warm color is the main color, and white cathode fluorescent lamp is the most commonly used color. Under normal circumstances, it is necessary to maintain 10- 15 square meters of lamps to make the luminosity meet the business requirements.
Audio-In order to ensure customers' comfortable shopping psychology, convenience stores are generally equipped with low-power audio, and mainly use open and soothing background music.
2. Operating device
Computer-Generally, every store is equipped with a cash register, which has both foreground and background functions and does not need to be equipped with a special background operating system.
Software-connected with the headquarters, all stores use the software system to facilitate the management and monitoring of the headquarters, and the headquarters can manage the inventory according to the system.
Cashier-Cashier is also the manager's workbench.
Shelves-Calculated by the square, one set of shelves is needed every 4-4.5 square meters, and only ordinary shelves are needed for the shelves.
Freezers-Because convenience stores are convenient for residents nearby, convenience stores generally have two freezers, one for drinks and beer, and the other for ice cream.
Other equipment-such as book and newspaper cabinets and pastry cabinets-will be added according to the needs of business projects.
3. Commodities
In the product structure of convenience stores, food accounts for 50%, cosmetics for daily use account for 20%, daily necessities account for 20%, and others 10%, and the number of commodities required is about 20xx to 3000.
⑶ Business philosophy
1, in line with the needs of target consumers-convenience stores are fast-moving consumer goods, and generally choose the goods often sold in the store as their business goods, mainly focusing on small inventory and rapid turnover.
2, to provide convenience for consumers-if there are conditions to buy nearby, you can give appropriate consideration to door-to-door, business projects should be configured according to the needs of surrounding residents.
4. Feasibility of the project
The development trend of the industry and the continuous improvement of social and economic development level make the project more feasible. In view of this, it is suggested to set foot in this industry when the local market is not yet mature and form a chain operation to seize the commanding heights of the industry.
5. Risk aversion
Due to the uncertainty of industry risks, it is suggested that the store should be contracted for operation through accounting three months after its opening, and the specific method is to be determined, provided that unified procurement, unified brand and unified operation are carried out, and consumption can be reduced in the following ways, so as to reduce risks and improve employees' enthusiasm.
Scheme a; Employee stock
Option b; The initial investment is regarded as venture capital, and employees are responsible for their own profits and losses.
C scheme; Give it to employees in the form of entrusted operation, and pay for more work and more expenses.
D scheme; Contract management in the form of payment of contract funds.
6. Investment analysis
1. Early investment
Fixed facilities and commercial facilities can use some existing equipment to reduce investment.
2. Additional investment
Since the customer resources of the existing stores have been utilized, the initial investment has not been paid, so it is necessary to increase a part of the payment investment in the later period, that is, the additional payment investment of 30,000 yuan in the later period is used as the later capital operation, which can be reduced according to the integration of suppliers by the headquarters.
A General Template for Starting a Business Plan (Collection of 6 Articles) (3) First, an overview of the enterprise
Main business scope:
The project I founded is to open a coffee shop near RT Mart, Taizhou, supplemented by snacks such as desserts. At present, drinking coffee is both popular and cultural. Cafe is also becoming a high-level spiritual enjoyment for consumers, so our group plans to open a cafe near RT Mart, which will provide all kinds of coffee, bread, cakes and books for consumers to read.
Type of enterprise: manufacturing □ traditional industry
□ Retail □ Other
□ Wholesale □ Service □ Agriculture □ New Industry
Second, the personal situation of the business plan author.
Previous relevant experience (including time):
I worked as a waiter in Starbucks for one month in 20xx, and I am familiar with the service attitude and customer's consumption psychology.
Educational background and related courses (including time)
20xx—20xx studied in Taizhou Institute of Science and Technology, Nanjing University of Science and Technology, majoring in civil engineering.
Huang Liang and Li Yan both graduated from junior high school.
Third, the market evaluation
Target customer description:
The target customers are:
1, ordinary students or couples, RT Mart is not far from South China Institute of Technology, which is convenient for students to spend.
Nearby residents and office workers have several communities near RT Mart, where there are many residents. Our elegant environment and complete facilities are also very attractive to them.
Market capacity or expected market share of the enterprise:
With the improvement of people's living standards, people will know how to enjoy life more and more, so the market potential is huge and the profits are considerable.
There are three or four communities near RT Mart, but at present there is only one coffee shop, Wanda Starbucks, with a market share of 50%.
Changing trend of market capacity:
With the improvement of living standards, people will pay more attention to their quality of life. Drinking coffee is a way to relax and a good place to chat and get together with friends. At present, there are white-collar workers, family groups, student groups and wage earners with stable income.
Situation analysis
superiority
1, there are few similar consumer places nearby.
Disadvantaged
1, less first-time entrepreneurial experience.
chance
1, close to the university town, will bring more passengers.
With the improvement of consumption level, more and more people.
threaten
1, more and more restaurants will become competitors.
2. RT Mart KFC and other well-equipped consumer places will pursue high-end consumer places, and entertainment places will bring more challenges.
Fourth, marketing plan.
Step 3: Location
(2) The main reason for choosing this address:
There are large supermarkets, convenient transportation, close to residential areas and large passenger flow.
(3) Sales method (select one and tick)
The product or service will be sold or provided to: □ end consumer retailer □ wholesaler.
(4) Reasons for choosing this sales method:
Coffee is a disposable consumer product.
Verb (abbreviation of verb) enterprise organizational structure
The enterprise will be registered as:
Partnership enterprises such as individual industrial and commercial households, limited liability companies and sole proprietorship enterprises.
Name of the proposed enterprise: xxxx
Enterprise employee: xxx
Monthly salary:
Boss or manager, barista, pastry chef
General template for opening a business plan (a set of 6 articles) (the fourth article) The success rate of opening a store in the United States has been investigated. The results show that the success rate of franchise stores is 80%, and the success rate of independent stores is about 20%. Experts believe that "technology" is the basic living condition of shops; Sufficient competitiveness is indispensable to truly make the store take root; Pay attention to market information, pay attention to the new consumption culture and characteristics that have not caused or will soon cause domestic consumption, avoid falling into a vicious circle of price reduction competition, and become a century-old shop when consumers tend to think rationally.
What kind of shop do you run?
1. If you are creative, passionate and radiant in appearance, you can consider operating buffet hot pot restaurants, traditional snack bars, lunch takeout and other catering services.
If you like exquisite and tasteful goods, opening second-hand boutiques, handicraft shops and small coffee shops can give you full play.
If you are very sensitive and have the feeling of loving home and family, running nurseries and kindergartens will be your favorite.
If you always follow your feelings and always put yourself in others' shoes, then pet shops, flower shops and garden shops all need this feature of yours. After thinking about personal personality and hobbies and knowing the amount of funds on hand, we will evaluate the adaptability of the industries to be put into operation one by one, such as working hours, working hours and working methods. When choosing investment projects scientifically, we should pay attention to the following points: first, foresight, that is, judging the upcoming market in combination with local actual conditions.
The second is reference, that is, takenism. But it is different from copying and following suit. Mainly learn from foreign advanced experience and practices. In the local area, it is a forward-looking emerging project, and it is selectively reformed and implemented in combination with local and its own conditions. Third, try to choose the industries we are familiar with and those with relevant knowledge as investment targets, and give full play to our knowledge and skills as favorable conditions for choosing investment projects. Fourth, try to choose projects related to or similar to the industries engaged by relatives and friends, so as to get their guidance and help in business. Fifth, pay attention to market research, do a good job in market analysis and prediction, and calculate the lowest and highest return on investment. How to raise funds for opening a shop When you initially choose a business project, the next problem to be solved is to raise funds. Many people's ideas of doing business have been dashed because of the unfavorable fund raising.
There are usually several ways to raise funds:
I. Personal deposits
Second, bank loans. Generally speaking, this is not easy unless you have real estate as collateral, which is another matter. Or your business plan has aroused strong interest from some industrial companies, and they are willing to cooperate. You can ask them to guarantee and apply for a loan from the bank.
Third, relatives and friends borrow money. If you have one or two friends or relatives who get rich first, it is an ideal object to borrow money. Go to the door and ask them for help. It is best to talk between relatives and friends. However, when you borrow money from them, you should introduce your business plan to them, so that they have confidence in your future repayment ability, clearly state the repayment period and interest, and write a receipt. Otherwise, there will be contradictions and hurt feelings.
Fourth, suppliers. Some suppliers allow you to buy certain deposits, loans and commodities on credit. Why not do this unprofitable business? When you make money, give it back to those kind people.
5. Lease or mortgage property.
"A real businessman should dare to mortgage his wife's wedding necklace"-this sentence was said by the famous American commodity manager Green. You can open a shop like this. Although the location is not absolute, it has many commonalities, such as large population mobility, prosperous downtown and convenient transportation. Therefore, to choose a good location, the following conditions must be met:
1. Crowd flow: the proportion of people coming and going on weekdays, holidays, days and nights.
2. Traffic flow: the traffic flow between cars and motorcycles.
3. Transportation hub: the means of transportation that may increase or decrease at present and in the future.
4. Width and size of road: one-way street, two-way street and parking problem.
5. Regional characteristics: business district, e-sports shop, complementary shop, financial institution, cultural, educational and leisure facilities, etc.
6. Population survey: the population and consumption habits in this area.
7. Business circle survey: the scope, rent and price of major and minor business circles.
General template of business plan for opening a shop (set of 6 articles) (article 5) I. Project overview
1, name: xx noodle restaurant (tentative, name to be determined later)
2. Investment amount: 654.38 yuan+200,000 yuan /654.38 yuan +0.00 Euro.
3. Positioning: Mid-range specialty fast food
4. Business model: combine Shaanxi specialty pasta with local tastes, inject Sanqin culture and alumni feelings, improve the added value of products, and create a delicious, hygienic and fast specialty pasta restaurant; Realize a win-win situation of word of mouth and wealth, and gradually turn to brand marketing.
Second, the way to raise funds
The fundraising method of this project is alumni crowdfunding. Crowdfunding targets are alumni of Chang 'an University over 65,438+08 years old (including the former Xi Highway Jiaotong University, Xi Engineering College and Northwest Institute of Civil Engineering and Architecture), and 500-65,438+000 alumni shareholders are gathered, raising about 654.38+200,000 yuan. See the detailed plan for details of crowdfunding.
Third, the business entity.
After the crowdfunding, Changda xx Group Co., Ltd. was established (tentatively, the name will be determined later). Taking the group as the main body of project operation and a huge group of alumni as the basis, an entrepreneurial crowdfunding platform was built. By digging, evaluating and investing in projects, we can accumulate resources and reserve projects, realize product diversification and investment diversification, and finally develop into a strategic investment company with investment projects as the mainstay and specific project management as the supplement, moving towards the stage of standardization and commercialization, with unlimited potential. Changan? Taste noodle restaurant is the first project invested and operated by the company; Please refer to the detailed plan, college student noodle restaurant business plan and college student noodle restaurant business plan for detailed introduction.
Four. Feasibility of the project
As we all know, the catering industry has the characteristics of low threshold, high profit rate and fast return of funds. The objects of commendation are all Chang 'an University alumni, and Xi 'an is our common memory. Every alumnus has a different experience of Shaanxi pasta. There are not only delicious food here, but also our profound alumni feelings. Therefore, this crowdfunding project chose Shaanxi noodle restaurant as the starting point. Several enthusiastic alumni also conducted a survey of Shaanxi restaurants with Urumqi characteristics. People in xx generally like pasta, while Shaanxi pasta is more accepted in xx area. As long as we make enough efforts in site selection, taste, hygiene, features and services, it will surely succeed. See the detailed plan of the feasibility study.
Verb (abbreviation of verb) restaurant management mode
The board of directors is composed of odd-numbered directors below 10, which is democratically elected and is responsible for major decisions and resolutions of the company. Set up a special management team and supervision team. In line with the principles of democracy, fairness, openness and justice, formulate the articles of association of the company, strictly follow the articles of association and the long-term planning of the company, and formulate the management system of shareholders' rights and interests. See the detailed plan for management details.
Implementation of intransitive verb project
The project is implemented in the following order:
(1) Collective efforts and initial crowdfunding;
② Establish companies and teams; Confirm the articles of association and the management system of the board of directors;
(3) Complete the relevant procedures for restaurant operation;
(4) Decoration, procurement, recruitment, menu making and pricing;
⑤ Pre-publicity;
[6] Trial operation and official operation
See the detailed plan for the detailed arrangement of each implementation stage. The entrepreneurial plan of college student noodle restaurant is to invest and start a business.
Seven. Risks and benefits
The main risks in production are:
1 food safety
2. Production safety.
The main financial risks are:
1, the cost is out of control;
2. The sales did not reach the expectation.
General template of business plan for opening a shop (a set of 6 articles) (the sixth article) Fan Hao said: "For creative home gift shops, the first is site selection, the second is site selection, and the third is site selection!" It is enough to see the importance of the location selection of creative home gifts. Generally speaking, the location of creative home gift shop mainly depends on the flow of people and purchasing power. Independent stores should be located in characteristic streets, fashionable shopping streets and popular business districts. It should be noted that because the rent is high and the profit of small products is thin, it is not suitable to open a store on the main road. You can choose the fork in the business district to ensure the proper flow of people and reduce the rent.
In addition, it is also a good choice to open in shops and large supermarkets. "Happy Life" Chenjiaci Store is located near the bustling Kangwangcheng, close to the subway 1 Line Exit A and McDonald's, with a large flow of people and a certain level of consumption. For a small shop with a total area of 20 square meters, the monthly rent is 5,000 yuan, and the first month needs to pay15,000 yuan. For investors who have just started a business, Fan Hao suggested that the rent should be controlled below 6,000 yuan. Shelf decoration costs because of the cheap retail route, the decoration of creative home gift shop is relatively simple, and there is no high requirement for shelves. The decoration and shelves of "Happy Life" Chenjiaci Store cost about 5,000 yuan. It is suggested that investors who have just opened a store and don't have much liquidity should try their best to control the renovation cost below 654.38+0 million yuan.
As the creative home gift shop is still operating on a small scale, Fan Hao suggested that the initial inventory should be controlled at around 65,438+05,000 yuan as far as possible, not too much, on the one hand, to prevent excessive capital backlog, on the other hand, to prevent products from being updated too quickly, and the previous creative products have recently become staple foods. In order to solve this problem, in addition to controlling the inventory, it is best to sign a return contract with the manufacturer before buying. According to Fan Hao's experience, the turnover days of "Fun Life" products will generally not exceed 30 days, so investors who want to run such a creative home gift shop can reach an agreement with commodity providers to return the unsalable new products within 1 month, thus reducing the risk of commodity backlog. Employee expenses Creative home gift retail stores have low requirements for employees. A small shop with a total area of about 20 square meters can recruit two store-watching employees, and each person's monthly salary is about 1000 yuan. Fan Hao said that this creative home gift shop has no extra expenses such as water and electricity. Water, electricity, taxation and management, including some posters, leaflets and other advertisements, all miscellaneous expenses exceed 3,000 yuan per month. The profit of creative home gift shop comes from the sales revenue of goods. As far as the five stores of "Happy Life" are concerned, the monthly turnover of Chenjiaci Store with moderate sales performance is about 35,000 yuan. The product cost is 35,000 yuan ×45% = 15750 yuan, and the monthly income after cost removal is 35,000 yuan-15750 yuan = 19250 yuan.
Risks and preventive measures
First of all, regarding risks and precautions, Fan Hao emphasized that the biggest risk of opening a creative home gift shop is site selection. Only by choosing the right location can we ensure the customers and the profitability of the store, otherwise everything will be empty talk.
Second, we must ensure the supply of goods, that is, the purchase channels of products. There are many manufacturers of creative products in China, but it is difficult to order from only one manufacturer, because that will lead to too limited varieties. Because manufacturers have different specialties and different design characteristics, operators need to find manufacturers of various products, and the choice of products should have a unique and novel vision. Finally, Fan Hao suggested that if investors choose to join, they can save energy in buying goods, but they only need to work hard, thus reducing many risks. Especially for investors who have no business experience and good purchasing channels, joining is a better choice. You don't need to go to the wholesale market in person, and you don't need to worry about whether the goods are slaughtered. Franchisees will provide investors with one-stop services, such as online ordering system, and provide all franchisees with information such as pictures, specifications, prices and profiles of all products. No matter where you are, you can order the products you need just by gently moving the mouse.