It has been several months since the first Tmall store was launched. I believe some convenience stores have already accepted the recruitment notice and transformed their stores into Tmall stores. Judging from some current reports, I personally feel that there is still a certain future, mainly from the following points.

A fee from a certain domestic chain convenience store caught my attention, that is, the later brand usage fee, which is 1,000 yuan per month, which amounts to 12,000 yuan in a year. There is also a software registration fee of 15,000 yuan, a franchise fee of 10,000 yuan, and a franchise deposit of 30,000 yuan.

If you join a Tmall store, it will be much more cost-effective. During the cooperation period, the Tmall store must maintain the qualification of a retail super member, that is, pay a super member technical service fee of 3,999 yuan every year, and only need Pay a deposit of 10,000 yuan.

The investment to join some traditional chain convenience stores is obviously much higher, which I believe makes some convenience store owners excited.

Of course, the signature of the Tmall store is the Alibaba brand authorization. It is believed to be the original intention of some owners to join a well-known brand.

There are also convenient services unique to Tmall stores, including priority access to Cainiao Station, express delivery and delivery, etc., turning the store into a composite business format.

The Tmall shelves are unique to Tmall stores. The products displayed on them all come from the exclusive supply chain, and include a selection of hot-selling items such as Tmall Online and Tmall International.

From these points, Tmall stores can still be accepted by many people and have a certain future.

I can tell you more responsibly that as long as the new retail trend is established, the first people to join Alibaba’s new retail Tmall store will have a high probability of making enough money. Just like the early Taobao sellers and Tmall sellers, they are easy to make money and relatively promising.

It is reported that Xiao Fan, the owner of a supermarket in Chengdu, after putting up the sign of a Tmall store, his convenience store sales increased by nearly 40% on average, and the peak sales volume doubled from the past. More than double.

If you understand carefully, you will find that not only Alibaba, but almost all Internet giants hope to embrace traditional industries, especially the retail industry.

Why does Ali want to open a new retail Tmall store after forming an alliance with RT-Mart Supermarket? Because compared to large supermarkets and hypermarkets, original canteens and convenience stores are more likely to be the true meaning of new retail.

Why? Think about how far you need to walk from your home to a RT-Mart supermarket or Wal-Mart? Maybe you have to drive, maybe more than 500 meters. Compared with the canteen or convenience store downstairs of your home, if you want to buy frequently used daily necessities, large supermarkets and hypermarkets are not convenient. Moreover, there is no courier fee in the canteen, so there is still a cost advantage.

If you have joined Alibaba’s new retail Tmall store, you will definitely get big data support from Alibaba and more accurate user-related information. .

So, if you originally opened a canteen, you can try to join the new retail business of an Internet giant. However, if you are a novice in the traditional industry of retail, I advise you to familiarize yourself with a traditional industry first and wait for the opportunity.

Because now, it is the general trend for Internet giants to extend their olive branches to traditional industries.

No future! Take your money, your store, sell things to him, and earn your money from the goods. The franchise fee of 25,000 yuan will be given to Ali in vain, and you will also use your 30,000 yuan deposit to use it. Isn’t there a price difference between more than 100,000 yuan for other items? Advertise for him and charge you 1,000 yuan per month for brand rent! Joining one will already earn you a lot of money, and we will gradually charge you rent and product commission in the future!

Don’t touch Alibaba’s things. You are just victims and have contributed to its market value. It's very simple. If you don't do something that makes money, you won't let others do it. Don't say that Alibaba is different and changes everyone's life. Haha, I have lived and spoken for so many years, and I have never seen anyone helping others get rich. There are conditions for a store to be successful. The successful model can be copied, but the success cannot be copied.

Opening a Tmall store is definitely more reliable than the so-called JD convenience store, because it belongs to Jack Ma and is owned by Alibaba. It will support you to start a business instead of trying to make yourself a big store. We only give you a platform to make money. How much you make depends on your ability.

This O2O model must first have enough online traffic. Tmall Taobao obviously has more traffic than any other website. I believe Alibaba must have a low-profit mentality in terms of supply price, so it can ensure both the number of buyers and the profit ratio. Tmall is small The store must be trustworthy, I believe it will really change our lives and shopping habits!

Recently, Alibaba’s new retail “Tmall store” has become popular, and the leader is a Tmall store called Weijun Supermarket.

There are probably people who want to do this. I have heard the story of this mom-and-pop store. After the supermarket was transformed into a Tmall store, sales increased by 45%, and customer traffic increased by 26% month-on-month. Alibaba data predicts that Weijun Supermarket’s annual gross profit will increase by more than 400,000 yuan. Judging from one incident, Ali’s efforts to develop new offline retail stores are not just casual remarks.

After entering the e-commerce era, although people’s consumption habits have changed greatly, the entire e-commerce industry has changed. In fact, it only accounts for 10% of the total retail sales of goods, which means that 90% of people complete transactions offline, so even if the online share is monopolized by one company, you only have 10% of the market share. Compared with offline How could these online giants turn a blind eye to the fact that they own 90% of the market? As the leading giant, Alibaba will not give up this piece of meat. At present, Alibaba has a market value of more than 400 billion. If offline companies can get a few more pieces of the pie, this will happen. It is also a key part of Alibaba’s future market value increase, so Alibaba is fully committed to developing Tmall stores and “promoting the sinking market, targeting the more than 6 million mom-and-pop stores across the country.

Can a Tmall store make money? How much can it make?

In 2016, Jack Ma publicly proposed the new retail concept for the first time. Big bosses from all walks of life took it to heart, and everyone wanted to seize this huge offline market. To this end, Alibaba has proposed a national Tmall store support plan. According to data, there are currently 200,000 Tmall stores across the country using retail POS machines. Among them, 1,000 small shops have a daily turnover of tens of thousands of yuan every day, and the annual turnover can reach about 6 million yuan. The average daily turnover of ordinary small shops is about 3,000-5,000 yuan. Judging from these big data, Tmall stores can still make money.

At present, the deposit for joining a Tmall store is 10,000 yuan, and the technical service fee is 4,900 yuan. The store is calculated based on the standard of 50 square meters. The decoration and renovation cost about 800 yuan per square meter, which is about 40,000 yuan. Including purchasing, approximately 100,000-200,000 start-up capital will be prepared in the early stage. If you include the rent, the annual rent in cities is generally about 200,000 yuan, so you need to prepare about 300,000 to 400,000 yuan of start-up capital. Based on the average turnover of a small store of 3,000 yuan a day, the annual turnover can reach about 1 million, and the average profit is calculated at 30%-50%, then the annual net profit is about 300,000-500,000 yuan. The profit ratio here will vary according to the items sold. The larger the brand, the lower the gross profit. The higher ones are often for some second- and third-tier small brands. Among them, daily chemical products have the highest gross profit. For example, the purchase price of an ordinary toothbrush may be It only costs one or two yuan, but it can be sold for five or six yuan.

How about running a Tmall store now?

At present, the number of people born in the 1980s and 1990s in China has exceeded 600 million, accounting for about 46% of the total population. This group is already the main force of contemporary consumption, and this group of main force is generally not sensitive to product prices. It is more about pursuing product quality and personality and paying attention to product experience. Therefore, if a small store wants to do well, it must meet the taste of this group. The consumption upgrade of new retail is also a general trend.

With the improvement and development of e-commerce, China's logistics has become more and more mature. There are already stable logistics systems between cities and cities, and between cities and towns, and even the last mile logistics between urban and rural areas has been opened up. Shopping is more convenient, so the new retail Tmall store becomes better.

As the main force of consumption upgrading, the sinking market has huge market potential. At present, the number of rural Internet users in my country has reached 225 million. Simply put, the more rural Internet users there are, the easier it is to open a Tmall store.

What are the advantages of Tmall stores?

1. There is no franchise fee to join, and the cost is lower than joining other traditional convenience stores;

2. Alibaba is a large company and brand, and users can easily develop a sense of trust, so there is no need to worry. Buy fake goods and have perfect after-sales service;

3. Tmall store also provides users with financial services such as interest-free credit purchase, slow-moving compensation, overdue compensation and other financial services. If you don’t have money to purchase in the early stage, you can purchase interest-free first. Check out after selling.

4. Lutetong unified management and control of takeout orders such as Ele.me, Meituan, and Mini Programs, making it simple and convenient to improve the efficiency of order taking;

5. Product types of Lutetong APP Rich, the platform has more than 5,000 large and small brands, with more than 400,000 optional categories, and a complete range of goods, making it convenient to purchase, saving time and effort;

6. Relying on Alibaba’s powerful information data to provide offline Tmall stores Provide business consultants, such as the shopping habits of the people around your store, which products sell better, which brands you are more interested in, etc. This way we can accurately distribute goods based on big data analysis when stocking up.

What you need to pay attention to when opening a Tmall store

A commonplace point for offline stores is that it is very important to choose a location. If you are in a first-tier city, choose one with as many young people as possible. Places with a large flow of people, such as office buildings, apartments, youth communities, etc. If it is a second- or third-tier city, residential areas are generally chosen. It is best if there are no big supermarkets nearby. In terms of the number of residents, it is important to see whether there are more young people or older people. , understanding this will help you in the direction of product selection. Cigarettes and alcohol are both highly consumed products and must be available in the store to attract people. Pay special attention to the fact that when selling cigarettes, you must obtain relevant certificates for tobacco business.

In general, joining Alibaba’s new retail Tmall store is a good entrepreneurial project. After all, it is endorsed by a large company, and it is trustworthy in terms of product quality and brand awareness among the public. Of course, starting a business is risky, so we should not be overconfident and be steady and steady. Finally, I wish you a prosperous business!

Let’s get into this issue directly. First of all, joining a Tmall store is actually starting a self-sufficient business and opening a convenience store or small supermarket. The difference from traditional convenience stores is that you can use the name Tmall. And purchasing from Ali's supply chain, the key point is that you purchase from Ali, and Ali is not a first-hand manufacturer, it is just a middleman, so it is easy to understand from this point alone, Ali will profit from the goods you purchase. Partly, if you need to buy the goods without losing money, you will inevitably have to increase the price. So first of all, the price advantage of your store is relatively weak. After all, you still have to share the franchise fee. For convenience stores, Or small supermarkets, price is the most critical. Even if your store is in an excellent location, is absolutely prosperous, and has a lot of traffic, if you don’t have an advantage in price, you will not be able to go far, because after all, similar convenience stores like this are It is opened in some relatively mature community areas, and often these community areas are not just a convenience store or a small supermarket. This is what everyone has been saying that the purchase channel must be first-hand, otherwise you are just paying for your business. Just pay the bill.

This depends on where you started. I once had a friend who worked in a state-owned enterprise. His life was very stable and his life was enjoyable. However, there came a time when he had to talk about himself. Having had enough of this kind of two-point and one-line life, he resolutely spent all his savings over the years to start a business, regardless of the objections of our friends. As a result, after a series of hard work, he returned to work in his previous company.

But if you are looking for entrepreneurial opportunities, it is actually good to open such a small store. In the past two years, after a major storm of online consumption and online shopping, the gradual saturation of online consumption has caused many Internet companies to transform and join offline to open up a new retail path. Therefore, the model of combining online and offline has become a new trend in the retail industry.

Some time ago, JD.com entered Renrenle, Alibaba acquired Sun Art Retail, and JD.com’s 7FRESH fresh food supermarket and Alibaba’s Hema Fresh Food opened one after another. These are all signs of the transformation of e-commerce giants into offline stores.

As for such a small store, it is actually very good to choose to join one. However, if you join a Tmall store, there are some things we should pay attention to: First of all, in terms of stores, you need to rent a store of more than 50 square meters. The store will be renovated according to Tmall's requirements at your own expense; you will then have to pay a deposit of 10,000 yuan and a technical service fee of nearly 4,000 yuan per year; and then you will need to make physical purchases of more than 10,000 yuan on the retail platform every month. .

So before opening a store, you must weigh the pros and cons, and then find a way that suits you, and such stores are not limited to Tmall stores.

I remember when I just graduated and came to Beijing, a friend who studied management lived with us, but that friend’s family was in Beijing. In order to prove that I could be independent, I borrowed some money from my family and then After starting a business, we were looking for jobs, he was looking for a store, and then the buddy chose a place near the Fifth Ring Road to join a Jingdong convenience store. So far, the business is still pretty good, and there are not so many things to be busy with every day. Moreover, being a small boss of my own gives me a lot of freedom!

This depends not only on the franchise, but also on the store’s management. In August 2017, Alibaba announced that it would open 1 million retail stores in the next year and launched "Tmall Stores, using the franchise method to attract more stores to join.

Of course, for store franchises, "Tmall Store has given certain help and launched the Retail Connect platform. First, it provides goods to franchised stores so that high-quality stores can embrace new retail. Second, in the next year, Retail Connect will be launched." Its services will be expanded from 800 districts and counties today to 1,500 districts and counties, and it will also enter vertical industries. It plans to cover 40,000 maternal and child stores in the next year. Prepare for Alibaba’s later offline retail stores.

“To a certain extent, Tmall stores have provided help with goods and other aspects for the development of offline retail stores, but in terms of logistics, they are still lacking. In terms of logistics, Alibaba Rural logistics has always been a pain point, because of the limitations of logistics and its own influence, the rural Taobao started by Ali has not been successful. I think some netizens should ask: What is the difference between opening offline stores and logistics itself. Relationship?

This is definitely the case. Logistics is very important for both consumers and stores. If stores in mountainous areas and rural areas choose to join "Tmall Stores", when purchasing goods, they will use LST. To provide them with goods, however, they still have to be delivered to the store through logistics. The purchased goods take only three days to arrive and a long time of one week, which is not beneficial to the development of the store. If this were a city with a more developed economy and convenient transportation, it would be a different situation. However, those who join Tmall stores are basically from towns and villages.

Another important point is that it does not mean that the platform provides many benefits, which means there is a future for development. The initial franchise fee and cost must be considered. Including the future of regional development. As for development, it depends on the store's operation and consumer situation.

However, if you want to join a "Tmall store", you must first evaluate the area where you want to open a store. In this situation, the initial franchise fee is still quite large, so just don’t let yourself lose money. As for the future, judging from its own disadvantages, there is still a certain amount of pressure.

Convenience stores look at 50% of location and 50% of products. Traditional convenience stores have a very strong supply chain and product library in terms of products. Moreover, the store design and decoration specifications are unified and standardized. Examples in the picture below: FamilyMart, Tianfu Convenience Store, Meiyijia Convenience Store

The franchise fee for big brands can easily reach hundreds of thousands, and foreign brands also have strict restrictions. Domestic brand management is lacking and service quality is poor. Therefore, more and more people will choose to join Tmall stores, which do not require much franchise fees, can get very cheap products, and can also receive express delivery, lottery tickets, etc. In the future, the share of domestic convenience stores such as IKEA will become smaller and smaller, and the world will be divided by Internet convenience stores such as Tmall stores and foreign convenience stores. And unmanned convenience stores are just a false proposition.