Recently, Henan Zhongyuan Consumer Finance Co., Ltd. (hereinafter referred to as "Zhongyuan Consumer Finance Company") set up a "cooling-off period for loans" and introduced a measure of "7 days repayment without reason", that is, users repay in advance within 7 days before the first loan without charging any fees (including interest). It is reported that this move is also the first in the industry. On the homepage of Zhongyuan Consumer Finance Company in official website, you can also see the words "no reason to repay within 7 days" and "the first loan will be settled within 7 days, and interest and fees will be exempted".
There is no charge for repayment within 7 days after the first "loan cooling-off period"
According to its official website introduction, users who have successfully obtained the quota for the first time and have not borrowed for the first time can get the right to repay for 7 days free of charge.
In the process of the rapid development of the loan industry, excessive marketing leads to marketing from time to time. The borrower found the loan problem and could not terminate the contract or repay the loan in advance. This product design and marketing method is actually a kind of harm to users, which is not conducive to the long-term establishment of user trust by lending institutions. However, the "seven-day unreasonable borrowing" service is also a major challenge for consumer finance companies.
According to Yu Baicheng, president of Zero One Research Institute, the 7-day cooling-off period, daily interest-bearing repayment at any time, and early repayment without handling fees are all for the convenience and protection of consumers. Of course, there are higher requirements for risk control and cost control of lending institutions.
Relevant persons of Zhongyuan Consumer Finance also said in an interview with reporters, "For example, if the customer repays the loan within 7 days due to impulse or bad experience, Zhongyuan Consumer Finance will not charge any interest, which is a great challenge for the business; At the same time, it also poses a great challenge to the ability of Zhongyuan consumer finance to accurately identify customers, as well as the accuracy and refinement of technical systems and business systems. In the final analysis, it is also a profit-making behavior to launch the' 7-day repayment without reason' service. We also calculated the influence on the operating conditions. In an affordable range, when the enterprise develops in an advanced direction, we will actually give profits to consumers and give back to users, so as to gain public recognition, go further and stand higher. "
Industry: It is a useful attempt to protect the rights and interests of borrowing consumers.
It is reported that the "7-day unreasonable repayment" service launched by Zhongyuan Consumer Finance enables users to enjoy the right to use this right once when borrowing for the first time, that is to say, it only provides a "regret" rather than an unrestrained opportunity. "This is also the protection of the legitimate rights and interests of consumer financial institutions with the characteristics of' small-scale, high-frequency' industries to prevent individual consumers from abusing their rights and interests." A related person from Zhongyuan Consumer Finance said.
In this regard, Yu Baicheng believes that for Zhongyuan Xiaojin, although the 7-day cooling-off period may cause him to lose some interest and bear the cost of capital, there is little risk of being "bonus hunter" in batches.
"After all, new users only have one chance, and the quota for new users is generally not too high. On the other hand, the' 7-day unreasonable repayment' equity initiated by Zhongyuan Xiaojin has also achieved a positive advertising effect, which will attract more new users to register and is likely to promote the overall business. " Yu Baicheng said.
For the user group, the relevant person of Zhongyuan Consumer Finance said, "Put the risk screening and modeling capabilities first, start to accurately locate and screen the target customer group in the process of obtaining customers, and optimize the customer group structure from the source."
Shao Hang, deputy general manager of Zhongyuan Consumer Finance, said that this move also has "permanent" value. Although it may be necessary to sacrifice short-term economic benefits, it can accumulate better customers, polish services and business models, and make Zhongyuan consumer finance gain something in a longer period of time.
In Baicheng's view, the 7-day cooling-off period set by Zhongyuan Xiaojin is a useful attempt to protect the rights and interests of borrowing consumers. The cooling-off period system of financial products is adopted in some high-risk and long-term products to protect the losses caused by consumers' hasty decision-making under impulsive or uninformed circumstances. For example, in the field of long-term insurance and private equity funds, setting a hesitation period or a cooling-off period has become a mandatory requirement for supervision. Advocating rational consumption of users, strengthening the popularization of consumer finance knowledge, optimizing products from the user's point of view, and using technology and other means to reduce costs, increase efficiency and benefit users will make consumer finance institutions go further and more solid.
National business daily
Related Q&A: Can Zhongyuan Consumer Finance not repay in full? Zhongyuan consumer finance can repay in advance at one time. When users want to prepay, they can call the official customer service hotline of Zhongyuan Consumer Finance or enter the official website of Zhongyuan Consumer Finance to apply for prepayment, and then make repayment according to the official steps. It should be noted that prepayment also requires prepayment fee, which is 2% of the remaining principal. In addition, the advance payment cannot be paid in advance, and all the rest must be paid in one lump sum.