1. Provide better service: Rong 360 is a financial product recommendation platform. When a customer asks about financial issues or applies for loans on the platform, the customer service may call the customer. By adding enterprise WeChat, they can provide customers with more convenient and efficient services, such as answering questions more quickly and providing more detailed consulting services.

2. Better promotion of products: Customer service can promote the company's products or services to customers more conveniently by adding enterprise WeChat, and can keep in touch with customers through WeChat chat and regularly push related activities and preferential information.

3. Conduct user research: By adding enterprise WeChat, customer service can conduct user research to understand customers' satisfaction, opinions and suggestions on the company's products or services, so as to better improve products and services.