In addition, on the basis of implementing the index of 6.5438+10,000 small and medium-sized passenger cars explicitly added in June, Guangzhou will study and introduce new indicators as appropriate.
Why subsidies?
No matter Foshan or Guangzhou, choosing local subsidies is undoubtedly the most effective means to stimulate the market quickly and effectively. A little analysis of Guangzhou's subsidy rules this time, it is not difficult to find the helplessness and decisiveness behind it.
First of all, although the necessity of stabilizing automobile consumption has been clarified above, with the postponement of the two sessions, it will take time for the introduction of specific policies. Although it is said that the effect of reducing or exempting the purchase tax is better than that of subsidies, we should know that subsidies can be implemented only by local financial allocations, and tax reduction policies need longer processes and time.
Secondly, whether it is the subsidy for new energy vehicles or the subsidy for the purchase of new cars in the "National Six", the types of stimulated automobile consumption do not need to rely on further increasing the quota of small and medium-sized buses. Simply put, this part of consumption that can be stimulated by the subsidy policy does not need to wait for the lottery.
Based on the above two points, it can be said that Guangzhou's policy is highly targeted and is the best solution to stimulate the automobile consumption market in the short term.
▍ What impact will it have?
Judging from the targeted situation, the subsidy policy introduced this time will stimulate the personal consumption and automobile consumption upgrade of new energy vehicles. In other words, the beneficiaries are consumers of new energy vehicles and consumers who change cars.
Among them, the subsidy for new energy vehicles of 1 10,000 yuan is still considerable. At present, the production and sales volume of the new energy automobile sector has fallen off a cliff, and this land compensation of 1 10,000 yuan is undoubtedly a great gift to the new energy automobile market in Guangzhou.
The 3000 yuan consumption upgrade subsidy may have a more obvious stimulating effect on consumers who have upgraded from 654.38+ 10,000 yuan to 654.38+05 million yuan. If the price rises again, the subsidy of 3,000 yuan may not be enough, but it is also a rare "discount" for some brands that have no discount all the year round (or even raise prices in disguise).
▍ How do automakers respond?
As mentioned above, the subsidy policy introduced by Guangzhou this time will have a good stimulating effect on brands that focus on new energy vehicles and brands such as Toyota, Honda and Lexus that have no preferential treatment all the year round. At the same time, it will also stimulate the high-quality and high-end models of China brand with RMB 6.5438+0.5 million. For example, GAC Toyota recently launched a new subsidy policy in Guangzhou, its base camp, and launched a subsidy superposition package, which was supplemented by local manufacturers.
Since Guangzhou's subsidy policy this time does not involve stimulating entry-level just-needed consumer models, most China automobile brands that focus on this market have also introduced corresponding manufacturer-level subsidy promotion policies. Among them, the most eye-catching brand is Haval, the king of SUV sales in China.
At present, as the leading brand of domestic SUV, Haval SUV has pushed out amazing replacement discounts nationwide. Among them, Haval H9 can enjoy the replacement subsidy as high as1.1. The new Haval H6 "God Car" replacement subsidy is as high as 6000 yuan.
In addition, if you borrow money to buy a car, you can make a down payment of 60%, and then make 36 zero-interest loans, with a daily loan of about 40 yuan. 40 yuan, that is, the average user's meal fee for one day, can't even cover the meal fee at one time. I believe that the cost of buying a car is acceptable to most users, plus the government's additional subsidy of 3000 yuan, so this is the best time to replace a new car.
What else can I do?
No matter the strength and breadth of local subsidies, the impact on the whole automobile consumption market is limited. After all, there are not many cities with sufficient local fiscal revenues like Guangzhou and Foshan in China. Therefore, if we want to really stabilize the national economy and automobile consumption under the influence of this year's epidemic, what we are most looking forward to is to introduce effective stimulus policies nationwide, such as a new round of purchase tax reduction and exemption, restarting cars to the countryside, non-refundable subsidies for new energy vehicles in 2020, increasing the number of indicators in restricted areas, delaying the implementation of the national six automobile standards, solving the national six problems of parallel imported cars, and reducing the tax rate of used car transactions.
However, it will take some time for the national policy to be put into practice. Finally, car dealers sincerely wish friends from all walks of life in the automobile industry to tide over the difficulties together. At the same time, it is suggested that consumers with car purchase plans seize this opportunity. After all, under the triple preferential policies of the state, local governments and manufacturers, it is still unknown how many years it will take to get promoted.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.