Current location - Loan Platform Complete Network - Bank loan - When doing credit work, what is the most efficient way to acquire customers?
When doing credit work, what is the most efficient way to acquire customers?

Someone has already answered this question very well, but I still want to express my own opinion. Generally speaking, in this industry, most of them are telemarketing, so the customer list is very important. I have visited many loan intermediary companies, and I have also communicated with the bosses about the more effective methods of acquiring customers now. Many traditional methods are no longer in line with the current market environment. For example, a friend said that handing out leaflets, cutting into cars, and posting small advertisements are difficult to implement in many areas. Distributing leaflets on the street is driven away by the urban management, and the small advertisements just posted It was cleaned up by our hard-working sanitation staff in a few minutes. As for inserting the card, think about how many loan applicants will contact you based on a card. There is a chance, but the probability is also very low. After all, people nowadays It was different before. Mobai is even more difficult. I also want to develop customers myself, and I often go to meet unknown customers. But you can't enter the community. Many places in office buildings are now very strict and you are not allowed to do so. , these methods are extremely inefficient. Cooperation in the industry is a long-term matter. After all, the establishment of network cannot be achieved overnight. The establishment of network is the establishment of trust. Others believe in their professionalism and problem-solving ability, rather than just knowing you as a person, but there are no customers. , the improvement of personal abilities cannot be exercised, which becomes a dilemma.

So how to break the situation? With the development of the industry, customer acquisition methods will be updated and iterated, and the Internet has become the mainstream now. A relatively simple way for individual loan officers to obtain customers for free is to show themselves in post bars, forums, QQ groups, Weibo, Q&A platforms, etc., and improve Exposure allows people to know that they are doing loans. Another way is to do self-media. Self-media can attract customers for you. When you have more fans, you can also generate income. Kill two birds with one stone, but this requires some effort. These save money but are time consuming. There is also the matter of spending money to do things, which is simple and clear. Nowadays, the way for individuals to pay to acquire customers is mainly focused on obtaining and buying various lists on professional customer acquisition platforms. Customer acquisition platforms such as some integrated... platform APP, Wisdom XX, XX Fish, etc., in order to avoid the suspicion of advertising, I expressed it in a vague way. These platforms are not suitable for every city, because each platform has its own city where it focuses on development. If you use this APP in Guangzhou, it may be a different one in Shanghai. If you are suitable, you need to try it yourself. For the list, you need to contact some developers, properties, operators, etc. Some people are more powerful and can get the bank's loan customer information, but this is not something ordinary people can do. Another way is to acquire customers at the company level. Nowadays, many company bosses have a broad vision. The traditional ways of acquiring customers will soon or no longer be able to meet the development of the company. In addition to buying traditional phone bills and letting employees call telemarketers, the emerging telemarketers Robots can also be effective in customer screening, but the premise is that there is a large number of lists to digest, and the intended customers are screened out and handed over to loan officers for follow-up processing. Another way is to obtain precise customer resources through professional customer acquisition platforms. These costs are relatively high and cannot be supported by individuals. Generally speaking, the price of customers ranges from a few yuan to more than one or two hundred. Only companies come forward to purchase and through the team Only through conversion can we ensure the maximum utilization of the list.