It seems to be recruiting employees, but in fact it is recruiting customers.

There are two types of recruitment by insurance companies:

One is the company’s formal employees, such as underwriting and claims settlement;

The other is agents , which is our common insurance sales.

We often see people recruiting people who are also sales agents. Why is there such a shortage of people for this position? Mainly because the industry is highly mobile and companies delegate recruitment rights to agents, brokers, etc.

Let’s first look at the reasons for the high liquidity of insurance agents:

First of all, insurance agents are not employees of insurance companies.

An insurance salesperson can be understood as a seller. He gets goods from the insurance company and gets a commission after selling the products. He signs an "Agency Agreement" rather than a "Labor Contract".

Most insurance companies will not pay social security to their agents, and many people’s own insurance is still insufficient. So every time Shenlanjun meets those salespeople who talk about Fortune 500 companies and are proud of their own insurance companies, I still feel a little complicated. Insurance companies don’t buy five insurances and one housing fund for agents, and they don’t even have basic salary after working for a few months. In addition, many agents don’t have the ability to develop new customers. If they can’t stay without commissions, they have no choice but to find another way out.

A fan friend worked as an agent in an insurance company for a year and shared this story with us:

When I joined an insurance company, I first received training, which was actually brainwashing. The training talked about the various benefits of insurance. Life is full of risks. Everyone needs to buy insurance. I started to memorize salesmanship and the like. After memorizing the words, I began to bear the pressure of performance. At this time, the above-mentioned "suicide" and "killing familiarity" occurred.

“Suicide”: Due to performance pressure, agents have no choice but to buy insurance for themselves and their families. After buying it for your family, you can become a regular employee. This process can be called "suicide".

If you don’t get clients, your salary will be pitiful. If you survive the novice period, you won’t even have your basic salary, so you’ll have to kill the mature ones.

"Killing familiarity": Due to limited business capabilities, many people can only start sales from relatives, friends and classmates around them, hoping to generate sales results through their past relationships. This process can also be called "killing familiarity" ".

After "suicide" and "killing familiarity", many people still have no ability to develop new customers. Without performance, there will be no income. They will also face the company's assessment. They are under great pressure and have no money to earn. Many people choose to completely Leave the insurance industry. Since more people have left, insurance companies will naturally have to replace them, so the recruitment of agents you see has never stopped.

There is another situation: pulling people's heads

After finishing all the business of relatives and friends, the insurance company began to preach again: You can't make a fortune by relying on insurance alone. The company's director , why make money? It all depends on the team! Letting your team help you make money is the fastest way.

At this time, in order to make more money, these agents began to increase their staff! We can often see recruitment information similar to the following in WeChat Moments or on many websites:

To be honest, most people will be moved when they see such good working conditions, and recruitment information sometimes lists A payslip, with pictures and the truth attached. Recruit more people, join the company, repeat "suicide" and "kill familiarity", buy insurance for yourself first, and then sell insurance to relatives and friends around you. And so the cycle repeats.

Generally speaking, recruiting people may be a strategy of the insurance company, because when someone joins the company, it means that the person who joins the company needs to buy insurance, and his relatives and friends also need to buy it. Therefore, it is not difficult to understand why the insurance industry is recruiting people every day, because the number of people is equated with premium income.

Of course, the answer to this question is not to say that agents are bad. Some agents only know how to memorize words every day and play the favor card; others seriously study insurance terms and learn family financial management knowledge, so that they can truly It can solve the problems of policyholders. I hope everyone can look at selling insurance rationally and objectively. Pies in the sky will not fall into the sky. Everyone’s success is the result of long-term efforts. This is true for other industries, and the same is true for the insurance industry.

The above is my answer. I hope it will be helpful to you. If you have other questions about insurance, please enter keywords in the search box of Shenlan Insurance official website.