Chevrolet Elantra leads all the way, achieving a new model of boutique cars.
At the beginning of 2006, Chevrolet Lefeng became the main model of high-end car market as soon as it was listed in the world. In May, 2007, Chevrolet Lefeng achieved batch vehicle export, showing its strong product strength as a "global car". Its original car dynamic modeling, unexpected internal space, exquisite and fashionable interior, practical equipment comparable to mid-level cars, efficient power and flexible control lead the world car design trend and are warmly sought after by young people who pursue a tasteful life in China.
In 2007, with the listing of Chevrolet Lafont Plus Edition and Powerful Edition, Chevrolet Lafont ushered in a year of rapid development, and its market performance continued to climb. In the first three quarters of this year, the sales volume of Chevrolet Lefeng and Lecheng reached 66,238 vehicles, up 74.3% year-on-year, exceeding the average growth rate of 52.8% in the compact high-end car market and accounting for 28.5% in the market segment. With the arrival of the peak sales season at the end of the year, Chevrolet Le Feng in some cities even began to be out of stock, which is not easy for a product that has been on the market for nearly two years. It can be said that Chevrolet Lefeng has become a well-deserved leader in the high-end sedan market.
Among the main passenger car models in China, small cars are the most popular. In the first half of this year, the sales of small cars in China exceeded 6.5438+0.2 million, accounting for 53. 19% of the total sales of passenger cars. With the rise of oil price and the policy orientation of encouraging the development of small-displacement vehicles, the growth of high-performance small-displacement vehicles is particularly strong. At this time, Chevrolet Elantra stood out in the market segment, which not only brought considerable sales growth for Chevrolet brand, but also laid an important foundation for the rapid growth of Chevrolet brand in China market.
A new generation of Cheng Jing appeared confidently, leading the Chevrolet brand to upgrade in an all-round way.
On March 9, 2007, a new generation of Chevrolet Cheng Jing confidently appeared on the live broadcast of Hunan Satellite TV's large-scale interactive program "Fighting for Dreams". The brand-new appearance, interior and handling performance make Chevrolet Xinjingcheng show the leadership style of modern mid-level cars, which not only explains Chevrolet's young, energetic, confident and wise brand personality, but also becomes the flagship model of Chevrolet brand.
After localization improvement, the new Chevrolet scenery is closer to the aesthetic fashion and driving needs of China consumers in terms of exterior design, interior optimization and driving experience, and is in line with the confident new generation. With modern design and competitive pricing, Chevrolet New Scenery City was immediately favored by a new generation of professionals, managers and business owners, and its sales volume increased steadily.
In China, the mid-level car market is not as big as the small car market in share, but it is one of the fastest growing market segments in the whole industry. The total sales volume of the mid-level car market in the first three quarters of this year increased by more than 40% compared with the same period of last year, far exceeding the average growth rate of the automobile industry. For the new capital of Chevrolet, although limited by the initial production capacity, it still achieved sales of 28,269 vehicles from March to September this year, up nearly 80% year-on-year, accounting for 13.3% of the 2.0L mid-level car market, becoming one of the products with the largest increase in the mid-level car market and establishing its important position in the mid-level car market.
Young, confident, energetic and dynamic, Chevrolet brand is deeply rooted in people's hearts.
As the car brand with the largest cumulative sales volume in American history, the global cumulative sales volume of Chevrolet products has exceeded 654.38 billion, setting a world record of selling a Chevrolet car every 7.2 seconds, which is unparalleled so far. Although it has been less than three years since it entered the China market, the rapid development of this international brand in the China market this year is obvious to all in the industry. In terms of products, from the listing of Chevrolet Xinjingjing to the appearance of Chevrolet Yuefeng Edition and Vigorous Edition, new products frequently appear, and each new product can be sold quickly after listing, and quickly gain market recognition in a short time, leading various market segments, making Chevrolet one of the fastest-growing brands under Shanghai General Motors and deeply loved by domestic mainstream consumers. From the beginning of 2005 to China, the sales volume reached 80,000 vehicles, approaching 100,000 vehicles in 2006, and the cumulative sales volume from 1 to10 in 2007 has exceeded100,000 vehicles. The rapid growth every year reflects the strong growth momentum of Chevrolet brand.
Not only that, Chevrolet also launched a "campaign" in China's auto finance derivative service market this year. Since July, 2007, Shanghai General Motors and SAIC General Motors Finance have successively launched interest-free installment loan schemes for Chevrolet Lefeng, Lecheng and Xinjingcheng, so that consumers can enjoy the pleasure of owning a car in advance and realize "investment in buying a car" without affecting normal capital turnover and existing investment plans.
At the same time, a series of marketing activities have further enriched Chevrolet's young, energetic and trustworthy international brand image: supporting the social welfare activity "Chevrolet Red Chalk Rural Education Plan", cooperating with China Tennis Association, making Chevrolet amateur tennis competition the highest level in China, and sponsoring the famous fashion musical Mamma Mia. Among all the activities of Chevrolet brand this year, the most appreciated is the close cooperation with the movie Transformers. As the official partner of the Transformers movie, GM participated in the whole process from the beginning of role-building, and gave the image of Chevrolet Camaro sports car to the "first hero" autobot Bumblebee in the movie. Wearing the golden bow tie of Chevrolet, Bumblebee is the closest companion of mankind. He confidently and wisely interpreted the brand spirit of Chevrolet "the future comes for me", and integrated Chevrolet with a glorious history of nearly 100 years with a trustworthy bumblebee.
At the same time, through unremitting efforts in the past three years, Chevrolet's dealer network is also growing, and it has reached 200 at present. This is not only the increase of quantity, but also the increase of network quality, and has achieved remarkable results in the cultivation of market competitiveness, sales ability and brand building ability. The results of a third-party survey show that after nearly three years of careful construction, the popularity of Chevrolet brand is constantly improving, from 60% without reminding to 100% after reminding.
The introduction of copaci not only enriches Chevrolet's product lineup, deepens Chevrolet's young, energetic and trustworthy international brand connotation, but also fills the gap of Shanghai General Motors in the mid-range SUV market segment. Shanghai GM has taken another solid step towards the strategic goal of "multi-brand, full range".
With Chevrolet's deep international brand accumulation and Shanghai GM's rich experience in localized operation, it is believed that the development of Chevrolet brand in China will continue to accelerate and fly steadily in the fast lane of the automobile market.