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Selling cars depends entirely on refitting belts. How deep is the "water" imported from Tianjin Port in parallel?
Recently, when a video of an online celebrity came out, Tianjin Port was on fire again. The content is roughly as follows: consult a land cruiser. The car price is cheaper than the market price, but it is not only sold, but also sold with modification. The total price is higher than the market price. For a time, Tianjin Port was too deep, and comments from unscrupulous merchants flooded the screen.

Is it still so difficult to buy a car in Tianjin port after the epidemic invasion and catching up with the final sales period of the national five models?

In fact, parallel imported cars in Tianjin Port always make people love and hate each other. We like its high performance-to-price ratio, high configuration and rich vehicle selection, but some dishonest dealers conduct fraudulent sales, resulting in poor consumer experience, and big guys like it but dare not buy it.

However, after communicating with people in the industry, Che Jun felt that the parallel imported car market was not as chaotic as everyone thought, at least much better than before, and the related service packages were also upgraded to a certain extent. The content in the video was more like a sales tool, which we could avoid.

There are fewer scammers, but the "high-priced car" still exists.

The most criticized thing about early parallel imported cars was false sales. Bad merchants will attract consumers with low prices, then induce consumers to complete sales through yin-yang contracts, and finally ask for high final payment on the grounds of handling detention procedures. With stricter laws and market control, these people have almost disappeared.

As for the bundled sales of new cars and modified projects, it is actually a means to obtain higher profits. Mainly for the Middle East models, such as Land Cruiser and Prado, its configuration is generally low. It is common for users to modify leather electric seats, panoramic images and pedals after starting. There are also many modification factories around Tianjin Port, which have advantages over other cities in terms of categories, technology and price.

At the same time, because the price of new cars is transparent, the profits of middle salesmen are getting lower and lower, so bundling, modification and sales have become a means of making a living. Usually, they will make a lower offer for the new car, and then go back and make up for it through modification. After all, the modification projects are scattered, and consumers' perception of price standards is far less accurate than that of new cars.

On the other hand, if the refitting factory wants to keep more repeat customers, it must leave enough profits for the sales staff. In the long run, it will form a less transparent industrial chain.

To put it bluntly, it's all about making money. Who doesn't want to earn more? This is the sales method, which has nothing to do with fraud, and there is no strong buying and selling. This is all your wish. This is similar to some 4S stores in Beijing selling low-priced cars in previous years. First attract users through lower quotations, and then bundle the decoration. In the end, the overall discount is similar to that of the local area, but when people come, the journey costs a lot. Finally, mention it.

Another possibility is that for American and Canadian models, such as Range Rover or Cayenne, imported new cars lack the configuration that everyone likes, or the interior color is not suitable and it is not easy to sell. At this time, the dealer will modify it, but most of them will explain it to the user when selling. Of course, there are also a few cars that are not very particular about it. It is a test of the owner's eyesight to sell according to the original car.

The key word is "market price" It is not easy to buy parallel imported cars.

Regarding the purchase link, the easiest thing to fall into is the low-price trap. There is often a bigger conspiracy behind low prices and low prices. Because there is no manufacturer's guide price, the quotation of parallel imported cars is really chaotic, so it is necessary to accurately grasp the market price, consult different merchants for the same model, and make a few more calls to find out.

In addition, the bundling of new cars and modifications can also be avoided. Try to find a large dealer to buy. Large dealers usually focus on several models for decades, paying more attention to word of mouth and word of mouth. Take Prado as an example, the price may be several thousand more expensive than that of small households, but they are allowed to pick up the car separately, and the profit point of sales is also the commission of the company, so the owner's desire for modification is not so strong.

Of course, if you insist on refitting, they will recommend it, and then you can judge according to the actual selling price. If it's too expensive, don't change it. When the sales leave, go to the refit factory yourself, and the quotation will definitely be more real.

In addition, other "pits" also include "three guarantees" insurance and financial loans. The latter is easy to understand. Just like buying a car in a 4S store, we have to pay a handling fee when choosing a loan, which is more or less a problem. Often choose "three guarantees" insurance according to needs. Parallel imported cars have no warranty. If they want to be protected in the future, they can only buy an insurance for their own cars separately, and the insurer has also changed from a main engine factory to an insurance company.

However, the amount of "three guarantees" insurance is not fixed, and the quotations of various insurance companies are different according to different models. In order to reserve profit space for sales staff and generate more performance, the surrounding insurance sales will not tell users the real price, so it is best to choose whether to buy according to the model.

For example, Toyota and Nissan benefit from good quality stability, and few car owners buy them, while Land Rover, Cadillac and other European and American departments are slightly less stable, so it is more rational to choose "three guarantees".

Summary: Due to the lack of unified control of official channels and opaque prices, it is really easy to spend money on buying parallel imported cars. The whole consumption process requires car owners to be extra careful, meticulous and serious, not to be tempted by low-price traps, and to make car purchases happier. The secret is to master the market price of the model, modification and three guarantees to be purchased.