Jietu X70: 5000 yuan discount, no routine sales.
The first 4S shop we visited was Chery Automobile Jiewei. At present, the main model sold by Gateway is the medium-sized SUV Gateway X70, with an official guide price of 6.99- 122900, and a sales volume of 6,527 vehicles in July. As a new brand, Gateway gives us the impression of "reality".
This Gateway 4S store is not big, and the front door is full of new cars to be delivered, most of which are Gateway X70. As there is no place to park, the sales staff instructed us to stop at the door and just give the car keys to the front desk to facilitate moving the car. There were not many greetings, but the reception process was very efficient, saving many 4S shops that looked tall and spending half a day looking for parking spaces.
The reception of sales MM is also quite enthusiastic. Maybe you can tell at a glance that we are here to buy a car. For a long time, we have no sales to explain the technical highlights of the brand and new car. We have talked about the product information of JX70, including its relationship with Chery Automobile, as well as warranty, loan, car purchase procedures, various fees and so on. If you are a first-time customer of Jietu, this service experience is worth pouring another cup of tea and listening quietly.
The 2020 JX70 is equipped with 1.5T engine, matched with 6-speed manual and 6-speed dual-clutch gearbox, with a wheelbase of 2745mm, which can flexibly provide various seating layouts such as 5-seat, 6-seat and 7-seat. The overall design is coordinated, and the details such as headlights, side skirts and wheels reflect the exquisite feeling inherited from Chery Automobile. The LCD instrument and large-size central control touch screen are full of visual impact, and the materials and workmanship in the car are also quite realistic.
We are interested in the official selling price 103900 1.5T? DCT Moon Star Edition? Six-seater models, panoramic sunroof, leather seats, lane change assistance, 360 panoramic images and so on. In terms of sales volume, the car is cost-effective, the terminal discount is quite "real", the cash discount is 5,000 yuan, and there are financial policies such as replacement subsidies and 52,000 interest-free loans. License, insurance, etc. In addition, the warranty of JX70 is 10 year or 200,000 kilometers, which is more kind than most joint venture brands.
20 19 dark horse SUV models must not be ignored. Last year, the sales volume was 128 129 units, which was higher than some old joint venture SUV models. Since the beginning of this year, the sales volume of Gateway X70 has fluctuated due to the epidemic, and rebounded to 6,527 vehicles in July, showing a relatively stable performance. Facing the impact of Haval H6 replacement, Gateway is ready, and a brand-new Gateway X90 model appears in the exhibition hall. Its positioning is higher than X70. Can you win the favor of consumers? We will wait and see.
Changan Auchan X7: Is it true that the lifetime warranty is exempt from inspection?
At the end of last year, the editorial department tested a Changan Auchan X7. At that time, I thought that the sales volume of this car would not be bad. In the first half of 2020, Changan Auchan's sales in July exceeded 10,000. As a "after wave" product, this performance is remarkable.
This Changan Auchan store is the flagship store of the brand in this region. It is on the same road as Cadillac and Buick. The decoration is simple and generous, and the momentum does not lose the joint venture brand. Even if you don't know much about Changan Auchan, the spacious and bright decoration will still make you feel that the quality of this car will not be too bad when you come to the exhibition hall.
Changan Auchan X7 put two models in the exhibition hall: the hot-selling automatic luxury model and the top-of-the-line space worry-free version with face recognition. Although it is a working day, there are still 6-8 groups of customers looking at the car, and most of them are talking about Changan Auchan X7.
Although officially defined as a "compact" SUV, the wheelbase of Changan Auchan X7 is 2780mm, which is longer than most medium-sized SUVs, which also ensures sufficient driving space in its car. We have known the appearance and interior for a long time, so we put forward the test drive intention to the sales.
For car buyers, the experience of the test drive process is an important part of the decision to buy a car. After all, you only look at the surface and don't know if there is any material until you open it. Accompanied by sales MM, there was no sudden acceleration and sudden braking in our test drive. My sister explained the sound insulation, chassis technology, dynamic performance and safety configuration of Changan Auchan X7 to us with the most comfortable driving style. Well, people who buy this car should pay more attention to these, right?
In terms of terminal concessions, the current hot-selling automatic luxury model has a cash discount of 4,000 yuan, a two-year loan financial policy of 50,000 yuan with zero interest, and comprehensive concessions such as replacement subsidies. In addition, the store also provides a free after-sales policy of lifelong basic maintenance, which eliminates many worries about buying a car.
It seems that these "Houlang" brands have passed the stage of "exchanging price for quantity" and are quite confident in product quality and service level.
Dongfeng Qicheng Star: Brand Train Model, No Excellent?
Finally, we came to Dongfeng Qichen to see Hua Dan Qicheng. Dongfeng Qichen sells T60, T70, T90, Qichen Star and many other SUV models. However, because other models have reached the end of the product and their competitiveness is not high, Qichen Star has become the most dazzling star in the exhibition hall.
But strangely, Kay Chen Xing didn't appear in the C position of the exhibition hall, but hid in the corner in a low-key way. In the afternoon of the working day, there are no sales staff in the exhibition hall except the front desk, and there are no clear product manuals and instructions for use. Except for a few morning stars outside the exhibition hall, the 4S shop is surprisingly quiet and there is no road. Bian Xiao can only "help himself" to see the car.
Compared with other Dongfeng Qichen models, Qichen Star is indeed the most beautiful in the village. The Star of Morning is unique in both appearance and interior design. I finally called the sales department, only after asking, did I know that Kay's price was quite beautiful, too. Is this one in the exhibition hall? 260T？ Automatic 48V light mixing pressurization? Star sharp version, the price is 142600 yuan, and there is no discount at all.
The explanation of sales is that this car is equipped with 1.5T+48V optical hybrid system, which has excellent performance in power and fuel consumption, and has LCD instrument and large-size central control, so the strength of the whole car is leapfrog. Well, such a good car, come and test drive.
But the salesman said that the test drive went out for activities, and it was temporarily impossible to provide a test drive ... What can I say except an embarrassed and polite smile? In terms of preferential policies, the sales offered a three-year zero-interest financial plan, replacing the maximum subsidy of 65,438+0,000 yuan, and said that this was already the biggest preferential strength of Qichen Bank.
Kay Chen Xing 260T? Automatic 48V light mixing pressurization? Star sharp edition The landing price is almost 1.7 million yuan, which has touched the price range of some big-name joint venture models. Although the product strength is still good, but such a pricing and sales strategy, this "post-wave" model, is it too confident?
Judging from vehicle sales, Qicheng Star is not beautiful. In July, it sold 2 139 vehicles, and in four months after listing, it sold 76 12 vehicles, which is a huge gap compared with Changan Auchan X7 and Gateway X70.
Of course, compared with other models, Kay Chen Xing is the best-selling model of this brand. Compared with T60 with a monthly sales volume of 784 sets and T70 with a monthly sales volume of 1 set, Kai Chen Xing is indeed the pillar of the family. According to industry standards, if a car sells more than 2,000 vehicles a month, even if it makes money, then only Dongfeng Qichen really makes money.
Summary:
Nowadays, automobile consumption has shifted from increment to stock. How to make consumers have better experience and service quality has become an important part of brand building. Among them, Chery Automobile-Jietu gained a good reputation with Chery's technical endorsement and pragmatic sales strategy, and Changan Auchan X7 also gave everyone a higher quality choice. As for Dongfeng Qicheng Star, the product strength is still good, but there is still room for improvement in pre-sales service and sales strategy.
I am glad that a number of "Houlang" brands have emerged among independent brands. They have made more efforts in product technology and service quality and become more confident and powerful.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.