Driven by the policy, all sectors of society in Qi Xin have made concerted efforts to promote the flow of resources and funds to rural areas, and digital technology has been used as an effective tool for upgrading rural industries. Legend Holdings takes industry as its initial focus, pays long-term attention to agricultural development, practices ESG practice, actively supports rural women's entrepreneurship through public welfare, and provides endogenous motivation; It also promotes its member companies (such as Lenovo Group and Wo Jia Group) to use digital technology to help rural industry development and digital transformation.
Support the working capital fund for mothers' entrepreneurship and ignite fireflies for rural women's entrepreneurship.
From poverty alleviation to rural revitalization, Dahuangtian Village in Shuangjiang County, Yunnan Province has always insisted on developing characteristic planting and gradually changed the situation of poverty and backwardness.
Wang Huaimei, a cadre of the Women's Federation in Dahuangtian Village, as a leader of getting rich, overcame difficulties and actively tried to plant pitaya with the help of all walks of life. Through years of planting, Wang Huaimei has accumulated rich experience, and also participated in the public welfare project of mother's entrepreneurial revolving fund initiated by the China Women's Development Foundation, which has driven more farmers to increase their income through pitaya planting.
Legend Holdings donated funds to support the mother's entrepreneurial revolving fund project on 20 18, and the pitaya planting project supported by Legend Holdings funds benefited local villagers. The revolving fund for mother's entrepreneurship takes small interest-free entrepreneurial loans as the starting point, and continues to ignite the love fire of rural women's entrepreneurship through the recycling of funds and resources. With its help, the villagers shed sweat in the fields of their hometown, watered their beloved land with simplicity and sincerity, and helped their hometown develop agriculture with quality, green and priority.
Ning _ (sound), secretary of the Party Committee and chairman of Legend Holdings, said that the public welfare cooperation between Legend Holdings and China Women's Development Foundation has been as long as 17 years, among which the cooperation of public welfare projects of Mother's Entrepreneurship Revolving Fund is a successful case in which the government, enterprises, women's federations and society jointly solve employment and development. We are very honored to participate in it, and have carried out many projects in Yunnan, Chongqing, Jilin and other places, and achieved good results.
Up to now, Legend Holdings has helped 268 peasant families through the mother's venture revolving fund project, benefiting 1.5 million people. In addition to Shuangjiang County, Yunnan Province, where Wang Huaimei is located, Legend Holdings also helps low-income families in Pengshui County, Chongqing and Yulin City, Changchun, Jilin Province through the "Mother Entrepreneurship Revolving Fund" to empower them to carry out local special projects such as chicken breeding and women's straw weaving.
Drive the digital transformation of agriculture and maximize the value of industrial chain.
Limited by the allocation of natural resources such as water, soil, sunshine and climate, traditional agriculture has some pain points such as poor ability to resist natural disasters, small production scale and scattered production and management. Traditional agriculture relies on new generation digital technologies such as cloud computing, big data, artificial intelligence and 5G, which is expected to promote the digital transformation of agricultural production and sales and realize the value release of agricultural industrial chain.
Take blueberry cultivation as an example. Blueberries are rich in anthocyanins, pectin, vitamin C and so on. It has multiple nutritional values such as protecting the heart and improving eyesight, beauty beauty, anti-aging and anti-radiation, and is one of the five healthy fruits recommended by FAO. However, for China people, most people's impression is very small and sour, and high-quality blueberries are generally imported from Peru and other producing areas, and the high price caused by long-term and long-distance transportation makes the public flinch.
After variety iteration and technical upgrading in recent years, blueberry has completely subverted the above stereotypes and become a super fruit with rapidly increasing fruit circle heat. Especially with the help of digital technology, the whole blueberry industry chain is very high-tech.
In terms of blueberry planting, Wo Jia Group, a subsidiary of Legend Holdings, achieved localized blueberry planting in Yunnan, Shandong, Liaoning and other regions through breakthroughs in blueberry varieties and planting techniques, effectively reducing transportation costs. On the basis of successful breeding, Wo Jia Group has built a digital intelligent agricultural management platform for the whole process of blueberry planting, which provides technical support for blueberry planting production decision-making from agricultural information collection, big data analysis and refined intelligent management.
At the same time, Wo Jia Group actively uses digital technology and management experience to upgrade the pain points of all links in the fruit industry chain, such as digital distribution system, intelligent warehousing and processing, platform service mode, and new mechanism of rejuvenating agriculture through agriculture, which greatly improves the efficiency of the whole supply chain system.
In addition, in order to improve the level of industrial industrialization and accumulate experience in fruit industry industrialization operation from the perspective of the whole industrial chain operation, Wo Jia Group established Yunnan Honghe (International) Blueberry Demonstration Zone, focusing on developing an intelligent agricultural platform with traceability, intelligent monitoring, standardized management and digital sales of agricultural products, creating a modern demonstration model of blueberries with characteristics in the Red River Plateau, constantly improving the industrial chain construction, and ensuring fruit production and supply more efficiently and stably.
With the help of digital technology, domestic blueberries have successfully achieved a counterattack, which also vividly illustrates its significance to the development of agricultural modernization. With the empowerment of digital technology, it is easier for traditional agriculture to achieve process standardization, thus providing consumers with more people-friendly and quality-guaranteed products.
Cultivate new rural formats and accelerate the development of digital economy.
In the past two years, new formats such as e-commerce and live broadcast have extended to rural areas, empowering rural revitalization. More and more farmers, cooperatives, agricultural enterprises and other business entities have brought high-quality and cheap agricultural and sideline products out of the fields through the above-mentioned new business model, so that the rural economy can really live and burn.
According to the data of the Ministry of Commerce, in 20021year, the national rural online retail sales reached 2.05 trillion yuan, an increase of 1.3% over the previous year, and the growth rate increased by 2.4 percentage points. The online retail sales of agricultural products nationwide reached 422,654.38 billion yuan, up 2.8% year-on-year.
In addition to shaping new business models, digital technology can effectively promote the transformation and upgrading of rural tertiary industry and high-quality development.
Take tourism as an example. Digital development is an all-round development strategy of self-innovation and all-round promotion of tourism. Digital technologies such as 5G, big data and artificial intelligence continue to be deeply integrated with tourism, and technological innovation and content innovation have fundamentally changed the development direction of tourism.
In helping rural digital development, the technical support of relevant enterprises is indispensable. As a science and technology enterprise dedicated to empowering all walks of life with intelligent transformation, Lenovo Group has long explored the use of intelligent technology to promote digital transformation in rural areas. In March 2022, Lenovo Group also signed a strategic cooperation agreement with Miaofengshan Town, Mentougou District, Beijing to design a series of digital technologies for the rural revitalization of Miaofengshan.
It is reported that Lenovo Group will use technologies such as 5G, Internet of Things and data fusion to help develop all-round rural digital governance services. Among them, Lenovo Music Rural Revitalization Digital China Platform is the core support to achieve this goal.
According to the actual situation and demand of Miao Feng Mountain Town, Lenovo Lenong has built a smart platform that can realize the integration of Miao and Feng, covering all aspects of agricultural and rural production and life scenes such as smart rural governance, smart convenience service, and smart cultural tourism service.
In terms of cultural tourism, the platform will empower all aspects of rural tourism management, service, marketing and operation by using the technology of Lenovo Music Village to revitalize the digital China platform. By creating a closed-loop service experience before, during and after the tour, the village collective economy will be continuously expanded and farmers' income will be continuously increased. In addition, the platform can also realize the digitalization of scenic facilities, scenic operation services, scenic marketing promotion and scenic management.
Rural revitalization is a necessary question of the times and a key issue of national rejuvenation. Legend Holdings will continue to be down-to-earth, persevere, continue to stimulate the internal motivation and vitality of rural areas through its own resource advantages, accelerate the digital transformation of traditional agriculture and the development of new rural formats, help the rural digital economy flourish, improve farmers' income levels, and modernize rural governance, and jointly write a chapter in the era of rural revitalization.
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