First, attraction,
Constantly attracting customers to the store, partly because of the car advertisements of the main manufacturers, and partly because the 4S store itself attracts local customers.
Media publicity, with the help of local media to publish information on automobile promotion and activities, you must read the content and style of media articles carefully and repeatedly before posting, and choose the media that is most suitable for your own automobile brand, otherwise fans will not buy it, and the effect will avalanche.
During the World Expo, many big cities will hold various automobile fairs, and many people who are interested in buying cars will go. It must be done.
Community advertising, looking for a community with spending power, placing advertisements and precise marketing, it is best to be close to yourself. Nowadays, people are very lazy.
When a new car goes on the market, many new cars will have a small conference, and the discount will be embedded in the conference, which is still very attractive to many people who are interested in buying a car.
Internet platform, 4S Internet store will definitely come. What we should do now is to seize this opportunity. When choosing, pay attention to a question. Don't use the Internet with single capability. It must include a platform for expanding customers, reception, membership management, finance and so on. For example, the V-service car association, which is favored by the industry, cannot run fast with one leg and must be comprehensive.
Second, reservation
After attracting customers, we must keep them. At present, the profit of automobile sales in 4S stores is very low, which is not enough to support the survival of 4S stores. Therefore, customers' repeated consumption is the main profit source of 4S stores. However, 4S stores have many shortcomings, such as the location, high consumption, and some people think that 4S stores are black-hearted and affect profits, not to mention the convenience of many competitors such as fast repair shops.
The reception should be quick. Many people quarrel with merchants because of the long waiting time every day. Don't let others wait.
Serve with your heart and say hello more. Whether it is your own customer or not, as long as you are familiar with it, say hello and ask if you want tea and cake, so that customers feel that everyone in this store is very good and naturally reluctant to leave.
Maintenance should be handsome (handsome is to rhyme, it doesn't matter). When maintaining, we must communicate with customers, such as how to maintain, how long it takes, what materials are used, and what changes have taken place after maintenance, so that customers can experience the maintenance value, and the service value is best quantified, so that customers can understand it as soon as they listen, and they will be happy and feel the value of money spent.
Mr Tony, a member, wants to have a shampoo, so he can ask the customer to hand it over to 1500 yuan for a card. Why does the 4S shop start so slowly? Act quickly, the benefits are just around the corner.
Third, add value.
When the profit is low, there must be more profit channels, such as car terminals, beauty products, financial products and so on.
In-vehicle terminals, intelligent and humanized cars are of interest to many people, such as voice assistants, intelligent vehicle control, and Lexing series terminals. , will make customers shine at the moment and increase the income of sales terminals.
Beauty products, beauty products not much to say, but pay attention to upgrade, do not always use the same set of products.
Financial products and auto finance are very profitable, such as theft, emergency rescue, installment payment and mortgage loan. However, many 4S stores do not have the ability to operate financial products, so it is best to cooperate with other enterprises.