(1) Build an information platform to expand collaboration and exchanges. In view of the lack of contact and communication between rural brokers and the inability to obtain timely and accurate market information, the association has organized many groups to participate in exchanges and collaborations, and organized some members to go to various places to participate in national, provincial and regional agricultural expos, tea expos, Agricultural product fairs and promotion meetings to learn about market conditions. At the same time, we use the advantages of platforms such as "Guyu Network", "Zhejiang Agricultural Information Network", "Ningbo Agricultural Products Marketing Network", and "Cixi Agricultural Information Network" to publish relevant information of each member unit online, and form a team of correspondents and establish a mobile phone The information platform and QQ group release the production and sales status of association members, convey relevant policy information, market information and training information, and promote new varieties, new fertilizers, etc. Make full use of the Municipal Agricultural Products Exhibition and Exhibition Center, Yiguo Bar, Municipal Agricultural Products Production and Sales E-commerce and other platforms to achieve online and offline interaction. Since last year, we have planned the first Cixi Online New Year Festival, the 2014 Cixi Online Bayberry Festival, and cooperated with Taobao and JD.com. Cooperation with e-commerce companies such as Juhuasuan has achieved good results.

(2) Innovate marketing models and expand sales of agricultural products. The association actively explores the development of order farming and direct sales models of agricultural products and achieves results. For example, the chairman unit Zhejiang Haitong Food Co., Ltd. is an export-oriented agricultural product processing enterprise mainly engaged in fruit and vegetable processing, with an annual production capacity of more than 100,000 tons. It is a national leading agricultural enterprise. The company has established 14 franchise farms (professional cooperatives) in Cixi, Yuyao and other places to develop order farming. It purchases and processes more than 400 million agricultural products a year, accounting for 45% of total external sales, ensuring stable agricultural production and increasing farmers' income. . The governing unit Baolv Vegetable Professional Cooperative has opened two direct sales points of agricultural products in Ningbo City. The products of Huinong Fruit and Vegetable Professional Cooperative and Haitong Times Fruit and Vegetable Professional Cooperative directly enter more than 20 communities in Cixi urban area, providing residents with high-quality, fresh, green and safe products. The agricultural products have been recognized by the local party committee and government departments. In order to solve problems such as difficulty in selling agricultural products, the association actively explores new ways to build agricultural product circulation on the basis of encouraging members to establish brand awareness and strengthen the construction of independent brands, guide members to implement direct sales models such as agricultural supermarkets, agricultural batches, and farmers' cooperative docking, and explore the formation of The integrated operation of "market + leading agricultural enterprise + production base" changes the original passive situation in which sales rely solely on door-to-door purchases by merchants for export, and pricing power is controlled by purchasing merchants, thereby reducing the cost of circulation links. Up to now, members of the association have created more than 30 agricultural product brands such as "Yida" and "Annong"; member units such as Huinong Fruit and Vegetables, Yida Poultry and other professional cooperatives have signed purchase and sales contracts with supermarkets, and their annual sales have exceeded 300 million. Yuan.

(3) Create characteristic professional cooperatives and give full play to joint advantages. In view of the loose connection among the cooperatives within the association and the "go it alone" situation caused by farmers who join the cooperative to operate on their own, the association, together with its governing unit Haitong Group and more than 40 farmers in the city, tried to establish the Municipal Sihai Agricultural Machinery Professional Cooperative to provide members with large-scale mechanized farming , harvesting, technology, maintenance, training and consulting services to solve the problems of members and large agricultural households such as high operating costs of large-scale mechanization and insecure technology, and to help provide professional plant protection services. The agricultural machinery service area is nearly 10,000 acres, and the cost is cheaper than the market price. 20%. At the same time, in order to promote mutual help and mutually beneficial cooperation between farmers' professional cooperatives and farmers who join the cooperatives, the association has helped establish 16 farmers' professional cooperatives such as circulation-oriented, production and processing, social service, leading-driven, and local characteristics. For example, Baolv Vegetable Professional Cooperative, a governing unit of the association, initiated the establishment of a circulation-oriented cooperative - Lusheng Land Share Planting Professional Cooperative. 175 farmers in Sanjiangkou Village, Zhouxiang Town, became shares at a discount from their contracted land management rights, with a concentrated land size of 315 acres, and implemented the " With the operating model of "unified quality, unified standards, unified trademarks, and unified sales", it is expected that the annual vegetable sales revenue will exceed 4 million yuan, and the fixed return and secondary dividend income of members will far exceed ordinary land transfer, leasing and other income. . The governing units of the association include Cixi Hi-tech Fruit and Vegetable Professional Cooperative, Cixi Zijin Grape Professional Cooperative, Cixi Yongjiami Pear Professional Cooperative, Cixi Guyaopu Peach Professional Cooperative, etc., giving full play to their own business and joint advantages, organizing members of professional cooperatives to operate as a team, *** Create a market, and the annual sales of agricultural products through the cooperative reach 160 million yuan, driving members and surrounding farmers to become rich together.

(4) Strengthen mutual financial assistance and ease financial pressure.

In view of the characteristics of the current agricultural brokerage industry, such as heavy investment and slow results, as well as the financing difficulties of some large planting and breeding households, processing enterprises and farmers' professional cooperatives, relatively lagging investment in equipment and facilities, hindered production and operation, and difficulty in forming economies of scale, the association took the initiative to guarantee Contact companies and banks to promote joint guarantees for agricultural product brokers and trial special loan services, striving to solve corporate financing difficulties. For example, the member unit Sanbei Poultry Cooperative and a rural cooperative bank form a credit consortium. The farmers who join the cooperative are members of the consortium. The Sanbei Poultry Cooperative serves as the overall guarantee agency. The members of the credit union (that is, the farmers who join the cooperative) realize mutual guarantees. . At the same time, larger member units are encouraged to establish guarantee companies and actively provide guarantee services for agricultural product brokers, agricultural-related enterprises and professional cooperatives. For example, Yida Poultry Professional Cooperative, the vice-president unit of the association, took the lead in taking 40% of the shares to establish the Municipal Kangning Guarantee Company to provide loan guarantee services to farmers and agricultural-related enterprises, with a single guarantee amount of 300,000-3 million yuan. Currently, the Municipal Supply and Marketing Cooperatives, associations, and the Municipal Federation of Agricultural Products Supply and Marketing Professional Cooperatives are preparing to establish the "Cixi City Supply and Marketing Fund Mutual Aid Association" with a total registered capital of 5 million yuan. It is organized by the Municipal Supply and Marketing Cooperative and 17 farmers' professional cooperatives in which the supply and marketing cooperative holds shares. This work has received strong support from the leaders of the Cixi Municipal Party Committee and Municipal Government and the Cixi Rural Cooperative Bank. On the basis of 5 million yuan, the cooperative bank will match the ratio 8 times to provide credit loans to professional cooperatives and implement preferential interest rates. Provide financial guarantee for the future development of professional cooperatives.

(5) Establish a training and education platform to improve the quality of farmers. In terms of farmer education, through practice and training, cooperatives have successfully introduced the ideas of cooperation, democracy, marketing and science and technology into farmers' ideas, promoting the improvement of farmers' quality and the change of their ideas. In recent years, with the support of Ningbo Supply and Marketing Cooperatives and Associations, we have been committed to providing professional skills qualification training for agricultural product brokers in the city and improving the comprehensive quality and marketing capabilities of brokers. The association has organized and held three junior classes for agricultural product brokers. , the first phase of the intermediate class. So far, 451 people in our city have obtained the junior, intermediate and senior qualification certificates for agricultural product brokers issued by the Ministry of Labor and Social Security and the National Headquarters. At the same time, the association invited relevant experts and professors from the Ningbo Academy of Agricultural Sciences and Zhejiang Wanli University to teach members the application of fruit preservation technology and the practice of intercropping production models in greenhouses. Some members took the initiative to pair up with experts and carry out technical cooperation such as bayberry preservation.

(6) Strengthen standardized construction and promote the sustainable development of professional cooperatives. On the one hand, the association focuses on its own construction and further improves its internal governance mechanism and various management systems. Regularly hold board of directors meetings, report the situation in a timely manner, clarify work ideas, organize relevant members to go out to learn from experience, strengthen exchanges and communication between associations, do a good job in member development, develop 4 branches, establish an association work network system, and lay a solid foundation. The association carries out various work and activities in a timely manner to collect and archive them, maintain the integrity and continuity of the data, institutionalize and standardize the association's work, thereby promoting the healthy development of the association; on the other hand, strengthen the guidance, guidance and coordination of the cooperative, and strictly follow In accordance with the requirements of the "Farmers' Professional Cooperatives Law", registration, establishment of standardized articles of association, standardization of membership bodies, improvement of organizational structures, establishment of member accounts, complete accounting information, establishment and improvement of file management, strengthening the standardized construction of cooperatives, and protecting the legitimate rights and interests of members. Promote standardized management of cooperative production. Farmers' professional cooperatives implement "four unifications" management, that is, standardized production through unified layout, unified seed supply, unified management, and unified sales. The quality and safety level of cooperatives' agricultural products, and the application level of new agricultural varieties and new technologies have been greatly improved. For example, Zhouxiang Baolv Vegetable Cooperative has built a pollution-free vegetable base through the "Four Unifications". Implement standardized management of cooperative projects. Implement project-based and standardized management of agricultural projects applied for by cooperatives, requiring cooperatives to compile project implementation plans based on their own actual conditions, focusing on advantageous industries, characteristic bases, leading products, etc., strengthen pre-, in- and post-event supervision, and promote cooperatives to become bigger and stronger. In recent years, 6 professional cooperatives in which the Municipal Supply and Marketing Cooperative has shares have successfully applied for the construction of 8 national agricultural comprehensive development projects, Ningbo smart agricultural machinery projects and quality park projects, and have strived for 6 million yuan in financial subsidies at all levels to support the development of professional cooperatives. Injected new vitality and motivation. The association also takes the initiative to serve as a good advisor to the leaders of the Municipal Supply and Marketing Cooperative. The Municipal Supply and Marketing Cooperative allocates 500,000 yuan every year for professional cooperative base construction, production and marketing docking, market development, e-commerce, and awards for excellence.

So far, 2 professional cooperatives among the members of the association have been awarded the title of "National Farmer Professional Cooperative Demonstration Cooperative", 16 professional cooperatives have been recognized as Ningbo municipal level or above demonstration professional cooperatives, and 5 A professional cooperative was recognized as a model professional cooperative in Zhejiang Province.

(7) Pay attention to brand building and implement brand management. The association actively guides members to establish brand awareness. In the process of creating the brand, they actively participate in, coordinate relationships, be responsible for declarations, and perform various service tasks. To date, members of the association have created more than 30 agricultural products brands above the municipal level in Cixi. Haitong Group's "Kayizhi" and Baolv Fruit and Vegetable Professional Cooperative's "Annong" brands have become national agricultural products brands.