The content of the work of attracting customers through real estate channels

The content of the work of attracting customers through real estate channels. In life, everyone is handing out flyers in the bustling streets, bustling shopping malls and airports. This is a This is a sales method for attracting customers through real estate channels. Let me share with you the content of attracting customers through real estate channels. Real estate channel customer development work content 1

Responsibilities of the real estate customer development specialist:

1. Responsible for channel development work.

2. Implement the channel work plan and provide timely feedback on the implementation results.

3. Collect customer information, establish customer accounts and update them in a timely manner.

4. Maintain customer relationships, maintain communication and interaction with customers, and provide customers with real estate analysis and other services.

5. Complete customer guidance and transaction targets.

6. Complete other tasks assigned by superiors.

Extended information:

Real estate customer development skills:

1. Dispatch orders in business circles

Dispatching orders in business circles is one of the most common techniques used by real estate companies to attract customers. Usually, companies will dispatch staff to dispatch orders around real estate projects or in bustling areas during the customer accumulation period or the strong sales period. Customer promotion personnel will be trained before dispatching orders, usually during holidays or weekends. Because of the large flow of people in bustling areas, information about real estate projects can be widely conveyed.

2. Blocking of moving lines

Blocking of moving lines usually refers to the real estate company’s main arterial roads and intersections around the project, or the only way that the target customers must pass along the way, mainly for consumption. Along the way to the site, staff are dispatched to distribute orders, or outdoor advertising is used to promote the property.

3. Exhibition blasting

Exhibition blasting usually refers to real estate companies dispatching elite sales personnel to communicate with visiting customers at large exhibitions such as housing exhibitions, and complete customer information registration, etc. Work. The company tries its best to secure favorable exhibitions, design an outstanding image, and attract more users. Real estate companies also link up with related businesses with the same target customers, such as auto shows, etc., to achieve the purpose of maximum sharing of resources.

4. Gas station newspaper folders

Real estate developers cooperate with gas station staff with high attendance rates, provide them with simple training, and distribute newspaper folders, small gifts, etc. Promote project information. This method can quickly and effectively convey project information to high-end customers. Real estate channel customer expansion work content 2

What are the real estate customer expansion channels

1. Short video

When doing marketing, you go wherever there are more people. Short videos are particularly popular nowadays, so real estate consultants may also wish to use this channel to introduce their products through short videos.

Of course, all short video platforms can publish it. It is important to remember that after all accounts are created, and during the video editing process, you must pay attention to personal settings and guide attention, and finally import them into the private domain.

2. Live broadcast

The popularity of short videos has also led to the popularity of live broadcasts. After playing short videos for a while and accumulating a certain number of fans, you can start a live broadcast. With the help of live broadcast, you can better interact with fans and introduce the properties you want to buy.

Of course, you don’t have to wait until you have accumulated a large number of fans before investing in live broadcasts. Short videos and live broadcasts can be started at the same time. If necessary, you may also wish to invest in some advertising to increase your live broadcast exposure.

3. Self-media

Self-media has been popular for a long time, and now it has begun to turn into a channel for refined operations. Therefore, if you have good writing skills, you can also try out self-media platforms.

Of course, there are many self-media platforms, and you should also pay attention to evaluation when choosing. After all, many platforms do not allow leaving contact information. For platforms where you can play, you can position your own personality and try soft marketing.

4. Open a paid online broker

Open some real estate or real estate websites, and then become a real estate agent, and these websites have broker payment ports.

The effect of these paid portals is pretty good. If you carefully place your listings (listing title, description, photos, videos, VR), you can get real interested customers.

5. Forums

Forums are a product of the PC era. Today, those that have declined have been closed down. Those that have not declined are still relatively strong in popularity and atmosphere. You can use these platforms to Look for opportunities.

Of course, no one will like it if you post an advertisement right away. It's like watching an ad while watching a video. You can first integrate into the atmosphere of the forum, and gradually gain the trust of some people through personality design, and then use it in marketing. Real estate channel customer expansion work content 3

Real estate multi-channel customer expansion methods:

1. Large customer resources such as large institutions and large groups; mainly large institutions, enterprises and institutions near the project Large customers such as units and social groups.

2. Customer resources such as communities, office buildings, entertainment service venues, supermarkets, department stores, etc.;

3. The developer’s own membership club customer resources and other relationship resources;

4. The customer resources of the agent or the floor covering network linked to the secondary and tertiary markets and its accumulated customer resources;

5. The customer resources of the cooperative property company;

6. Customer resources accumulated from outreach activities such as real estate exhibitions and roadshows;

7. Customer resources from professional SMS companies and direct mail companies;

8. Banks, securities, funds VIP customers of institutions and mobile companies, members of golf clubs, car clubs, yacht clubs, etc.; members of various associations such as Taiwan Business Association, Securities Association, and Logistics Association.

9. Customer resources recommended by real estate company employees and old customers.

There are four main ways to establish relationships:

(1) The relevant customer personnel of the developer or agent take the initiative to find customer resources.

For example, the above-mentioned (1) (2) (6) channel customers require relevant personnel to go out of the sales center to find and accumulate target customers. In this regard, Sunchi Group's marketing has been particularly successful. They have a dedicated "customer resources department" to achieve "ground penetration" to cooperate with the "high-altitude bombing" of the planning department to jointly establish customer relationship channels.

(2) Utilize channels through the relationship between Party A and Party B formed by employment with the developer. For example, after agents, third-level intermediaries, SMS companies, direct mail companies, property companies and other companies cooperate with developers, customer resources can be used as a matter of course.

(3) Customer resources formed through win-win cooperation and exchange of customer resources with developers, agents or real estate developers.

For example, the above-mentioned type (9) customer channels, these channels need to negotiate and cooperate with them to obtain resources. For example, during the promotion of the Henan Sunchi Central Special Zone project, it successfully exchanged customer resources with the Zhengzhou "Audi Car Club" and obtained more than 4,000 high-quality customer resources from them.

(4) The developer’s own accumulated members or customer resources recommended by all-staff marketing and old customer marketing.

After establishing the initial emotional foundation, the next step is to attract visitors and promote relationships. The main methods are:

1. Invite to participate in activities organized by the project

2 , Interviews

Interviews are also a good way to maintain customer relationships. Interviews reflect the importance of customer opinions and can give customers a stronger sense of belonging and ownership.

In particular, it is good practice for developers to have regular talks with owners and for developers to hire full-time owner consultants. Xi'an Ziwei Garden has gained a high brand reputation by hiring owners as part-time project supervisors.

3. Consumption

For the sales site, popularity is the top priority, especially for some projects in remote locations and insufficient popularity. Consumption can be said to be an important means to effectively promote popularity.

Many high-end projects such as Shenzhen CTS International Residence and Shenzhen CITIC Mangrove Bay have introduced brand catering institutions such as Laoshu Coffee in the sales center to provide customers with coffee, cold drinks, snacks, etc., while also returning Sincere customers issue consumption coupons and attract customers, relatives and friends to the sales site by giving away 1,000 yuan consumption coupons.

4. Special recommendations

Special recommendations are mainly various types of product promotion meetings. The Shenzhen Galaxy Dandi project combines product promotion meetings with small dinner parties and has also achieved good results. .

5. Return visits

Regular return visits to visiting customers are also a required action for maintaining customer relationships.

6. Gifts

Gifts to customers include small gifts on holidays, souvenirs upon signing a contract, raffle prizes for events, etc., as well as point rewards for old customers bringing new customers, and free properties. Management fees, etc.