20 13 July, China unionpay released its new product "unionpay wallet" in Shanghai, which added a lot of color to the development of its value-added service business. The mode of "UnionPay wallet" is that the cardholder can log in to the website of "UnionPay wallet" or download the mobile phone client to complete the UnionPay card association and download the preferential information, and can enjoy the preferential rights simultaneously when swiping the card. According to China UnionPay, this personalized value-added service realizes the collaborative interaction of online and offline credit card consumption, namely O2O.
BEIJING, Beijing, July 12-In order to integrate resources of all parties and superimpose cloud value-added services on UnionPay cards, China UnionPay announced the launch of "UnionPay wallet" on July 12.
As the core component of the service platform for UnionPay cardholders, the launch of UnionPay wallet also marks a useful attempt by China UnionPay to build an open value-added service platform for bank cards (online to offline).
The relevant person in charge of China UnionPay said that "UnionPay wallet" is an important innovative product launched by China UnionPay to improve cardholder service. It absorbs and integrates resources from all sides by providing an open platform for banks, professional service organizations and merchants. On the basis of the traditional UnionPay card payment service, it provides cardholders with more personalized value-added services such as discounts, consumption points and electronic tickets, and at the same time realizes the collaborative interaction of online and offline credit card consumption.